Insight-driven research leader with 9+ years across SEA, delivering growth for 30+ global brands through brand experience, customer experience, and marketing analytics.…

Bhayu Ravelli Arsyad

Insight-driven research leader with 9+ years across SEA, delivering growth for 30+ global brands through brand experience, customer experience, and marketing analytics.…

Available to hire

Insight-driven research leader with 9+ years across SEA, delivering growth for 30+ global brands through brand experience, customer experience, and marketing analytics.

Skills

Experience Level

Language

Indonesian
Fluent
English
Advanced

Work Experience

SEA Market Research and Analytics Division Manager (Head) at MAP Active
September 28, 2023 - September 1, 2023
- Led market research and insight initiatives across Southeast Asia in 30+ world-class brands in Sports, Footwear, and Kids’ categories. - Initiated Marketing Mix Modeling and Like-for-Like Store Analysis to inform investment decisions, resulting in a 15% increase in store traffic and 25% uplift in marketing ROI.
CX - Customer Insight & Analytics Lead at Alami Sharia Group
December 1, 2018 - November 1, 2020
Led CX-focused market research for APAC; supervised a junior researcher and ensured effective execution. Acted as Indonesia's lead for a regional mystery shopping project in collaboration with OLX Global Research to evaluate user experience.
Consumer Insight Specialist at Alami Sharia Group
March 1, 2018 - September 1, 2018
Served as an individual contributor under the Brand & Marketing Communications tribe, driving insight-led decisions. Initiated and led NPS, user perception, and growth strategies within B2B and B2C end customers.
Market Research Specialist at Alami Sharia Group
August 1, 2017 - March 1, 2018
Managed end-to-end research projects across Banking, Financial Services, Automotive, and FMCG sectors with total project value of IDR 2.1 billion.
Consumer Insight at Alami Sharia Group
June 1, 2016 - June 1, 2017
Strategic Technical Business Problem Framing, Integrated Research Design, Storytelling and Commercial Insight Activation, Commercial and Competitive Analysis; Mix Modeling; Marketing & Consumer Analytics Tools and Platform usage.
Consumer Insight at Nielsen Company Indonesia
June 13, 2016 - June 16, 2017
Managed end-to-end research projects across Banking, Financial Services, Automotive, and FMCG sectors with total 14+ studies annually with a total project value of IDR 2.1 billion.

Education

at Universitas Indonesia
June 1, 2012 - January 1, 2016

Qualifications

Add your qualifications or awards here.

Industry Experience

Financial Services, Other

Skills

Experience Level