Bianca Sero

Marketing Assistant at Mainostoimisto Addikti Oy

Remote working across website development, digital presence, and brand-related projects. Designing, building, and maintaining client websites using WordPress, with a focus on structure, clarity, and functional logic, including content organisation and basic front-end adjustments. In addition to hands-on implementation, I contributed to campaign planning, messaging, and brand-related thinking, supporting the translation of business needs into clear, coherent, and usable digital outputs.

Learning Coach at Rubiko

Started in a hands-on customer support role and quickly transitioned into a Learning & Development position as part of a small, two-person L&D team. Worked closely with the L&D lead to build and shape the function as it evolved. Took an active role in developing training structures, onboarding flows, and learning materials, continuously identifying gaps and improving existing content. I redesigned and created training materials, introduced more effective and engaging ways of learning, and explored motivating, creative approaches to training that supported both individual growth and team performance.

Product Development & Operations at ViaMinnet

Worked in a broad, hands-on role across product development, production, sales, and day-to-day operations in a small creative business. Responsibilities included designing and producing jewelry, supporting sales and customer-facing events, maintaining and updating the company website, and assisting the founder across a wide range of practical and creative tasks. I was closely involved in brainstorming and idea development, contributing to marketing concepts, campaign thinking, and overall direction — often stepping in to solve problems, adapt processes, or figure things out as needs emerged in real time.

Production Assistant / On-site Production Coordination at Compañía Kaari & Roni Martin

Involved in the Helsinki Flamenco Bienal across both live festival delivery and long-term project development for future editions. During the 2025 festival, I worked on-site in a multifaceted role combining live production support and artist-facing coordination. I was responsible for the practical delivery of the Sauna Club programme, including artist hosting, daily coordination, and situational problem-solving in a fast-paced live event environment. I also participated in daily production meetings, supported operational coordination, and contributed to marketing-related activities such as audience research. After the festival, I authored the post-event report and developed the project plan for the 2027 Bienal, including timelines, production needs, responsibilities, and support for funding applications. I am referenced in current funding proposals, with a planned role as Production Assistant for the upcoming festival.

Website Designer & Visual Identity Lead at Serralleria Bustamante

Designed and delivered a complete website and visual identity for Serralleria Bustamante, taking full responsibility from concept to launch. The project included defining the overall visual direction and brand feel in the absence of existing guidelines, designing the logo, and shaping a coherent look and tone across the website. I built the site using WordPress (Divi), selected and configured plugins, and developed the site structure and content logic. I also handled domain and hosting setup, Google Business and Maps integration, and basic search engine optimisation to support local visibility. The website was developed first in Spanish and later expanded to English, with content written and adapted to suit both audiences and business needs. Throughout the project, the focus was on clarity, trust, and practical usability — translating a traditional, hands-on service into a clear and functional digital presence.

Production Assistant / Live Production, Experience & Project Development at Compañía Kaari & Roni Martin

Involved in Helsinki Flamenco Bienal across live festival delivery and long-term project development. On-site production support, artist-facing coordination, delivery of Sauna Club programme, artist hosting, daily coordination, and problem-solving in a fast-paced live-event setting. Participated in production meetings, supported operational coordination, contributed to marketing activities such as audience research. Wrote post-event report and developed project plan for 2027 Bienal, including timelines, production needs, responsibilities, and support for funding applications. Referenced in current funding proposals with planned role as Production Assistant for the upcoming festival.

Website & Visual Identity Designer at Serralleria Bustamante

Independent project delivering a complete website and visual identity. Defined visual direction and brand feel, designed the logo, built WordPress (Divi) site, developed structure and content logic, handled domain/hosting, Google Business/Maps integration, basic local SEO, and multilingual content in Spanish and English for clarity, trust, and usability.

Product Development & Operations (Multidisciplinary Role) at ViaMinnet

Hands-on role across product development, production, sales, and day-to-day operations in a small creative business. Designed and produced jewelry; supported sales and customer-facing events; maintained and updated company website; assisted founder across practical and creative tasks. Contributed to brainstorming and idea development, marketing concepts, campaign thinking, and direction. Began in customer support and transitioned to Learning & Development within a two-person team, developing training structures, onboarding flows, and learning materials, redesigning training materials and exploring engaging ways to learn to support growth and performance.