Consumer Insights Researcher and Communication Strategist with 10+ years of experience transforming human and cultural insights into actionable business and brand growth strategies. I have led over 100 global qualitative and quantitative research projects across FMCG, finance, healthcare, retail, and tech, working both agency-side and independently in Brazil and Switzerland. My expertise spans consumer segmentation, UX and agile research, brand positioning, portfolio and shopper strategy, and insight activation, with a strong ability to translate complex findings into clear strategic narratives for senior stakeholders. I bring a hybrid background in research, marketing, and communication, combining analytical rigor, storytelling, and cross-functional leadership to drive informed decision-making and innovation.…Consumer Insights Researcher and Communication Strategist with 10+ years of experience transforming human and cultural insights into actionable business and brand growth strategies. I have led over 100 global qualitative and quantitative research projects across FMCG, finance, healthcare, retail, and tech, working both agency-side and independently in Brazil and Switzerland. My expertise spans consumer segmentation, UX and agile research, brand positioning, portfolio and shopper strategy, and insight activation, with a strong ability to translate complex findings into clear strategic narratives for senior stakeholders. I bring a hybrid background in research, marketing, and communication, combining analytical rigor, storytelling, and cross-functional leadership to drive informed decision-making and innovation.WWWW…