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Hi, I'm Biliana Gortchova, a creative strategist and content creator who partners with brands to craft social-first campaigns that drive growth and engagement. I blend storytelling with data-driven optimization to turn ideas into scalable, platform-ready content across TikTok, Instagram, and paid media. I love building influencer partnerships, turning underperforming channels into momentum drivers, and creating experiences that spark conversation and measurable impact.…Hi, I'm Biliana Gortchova, a creative strategist and content creator who partners with brands to craft social-first campaigns that drive growth and engagement. I blend storytelling with data-driven optimization to turn ideas into scalable, platform-ready content across TikTok, Instagram, and paid media. I love building influencer partnerships, turning underperforming channels into momentum drivers, and creating experiences that spark conversation and measurable impact.

Biliana Gortchova

Content Creator, Social Media Manager, Creative Producer, +5

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Hi, I'm Biliana Gortchova, a creative strategist and content creator who partners with brands to craft social-first campaigns that drive growth and engagement. I blend storytelling with data-driven optimization to turn ideas into scalable, platform-ready content across TikTok, Instagram, and paid media. I love building influencer partnerships, turning underperforming channels into momentum drivers, and creating experiences that spark conversation and measurable impact.…Hi, I'm Biliana Gortchova, a creative strategist and content creator who partners with brands to craft social-first campaigns that drive growth and engagement. I blend storytelling with data-driven optimization to turn ideas into scalable, platform-ready content across TikTok, Instagram, and paid media. I love building influencer partnerships, turning underperforming channels into momentum drivers, and creating experiences that spark conversation and measurable impact.

Available to hire

Hi, I’m Biliana Gortchova, a creative strategist and content creator who partners with brands to craft social-first campaigns that drive growth and engagement. I blend storytelling with data-driven optimization to turn ideas into scalable, platform-ready content across TikTok, Instagram, and paid media.

I love building influencer partnerships, turning underperforming channels into momentum drivers, and creating experiences that spark conversation and measurable impact.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Work Experience

Content/Community Manager and Social Media Strategist at Decathlon Canada

February 13, 2023 - January 11, 2025

- Implemented a social strategy that increased organic growth by 130% within the first 6 months of the year. - Transformed TikTok into the company’s fastest-growing social platform within months of taking on the content role. - Spearheaded a rapid-turnaround social media influencer initiative for the Black Friday campaign, doubling campaign engagement within 2 days and driving significant momentum on a minimal budget. - Built and managed influencer partnerships and original brand content that boosted visibility, as shown in the annual Retailer Survey, where social media ranked as the top communication tool for awareness on a small budget. - Developed a social media and influencer partnership strategy for store openings in Toronto and Vancouver, driving high in-store traffic, strong press and social coverage, and exceptional store performance, including the highest opening-day sales across all stores in the Americas.

Creator / TikTok Specialist at Paradise

August 30, 2022 - Present

- Created video content for original Paradise series, highlighting travel stories and experiences worldwide. - Built original viral TikTok series that extended to Instagram and were adopted as key content formats in brand partnership proposals for organic social media integrations. Boosted TikTok engagement to 8% through SEO-driven content, audience insights, and social-first creative. - Transformed the inactive TikTok account into a high-performing channel with a 233% growth within the first year -Drove 4.5M+ average annual views by scaling TikTok using SEO-led content strategy and ongoing optimization.

Content Strategy / Social Media Specialist / Content Creator at Freelance

January 1, 2019 - Present

- Own and lead creative strategy for brand content and campaigns. - Oversee and create social-first content across branded social media platforms. Enable data-driven decision making through consistent reporting and analytics insights. - Partnered with production teams as a creator on Visit Florida’s tourism campaign, producing social-first content used in international paid media. - Develop story-driven content designed to deliver against key KPIs and drive high-impact audience engagement.