Head of Creative and Digital Services at Oxford University Press

Lead creative strategy and digital transformation for 650+ educational and learning products across print and digital ecosystems. Translate audience insights and analytics into actionable creative frameworks that improved learner engagement by 40%. Partner with global business and product teams to define creative direction, influence leadership decisions, and align outputs with measurable KPIs. Build and mentor a 20-member creative and digital design team; streamlined cross-functional collaboration and vendor workflows, cutting delivery timelines by 30%. Pilot AI- and data-driven design workflows to enhance creative effectiveness and scalability. Advocate creative innovation across regions through workshops and thought leadership in design strategy and digital storytelling.

Senior Designer and Team Lead at Educomp Solutions Ltd.

Led a 25-member creative and instructional design team delivering large-scale digital learning campaigns for K–12 audiences. Integrated user insights and platform analytics to design immersive, data-informed experiences that improved retention and engagement. Collaborated with subject matter experts and technologists to build research-based, gamified, and adaptive digital content.

Design Lead at Media Transasia India Ltd.

Directed visual strategy and brand storytelling for premium publications including Namaskar, Swagat, and PC World. Partnered with editorial and advertising teams to develop visually compelling, audience-aligned design solutions that boosted reader engagement.

Head ~ Creative and Digital Services at Oxford University Press

Lead creative and digital initiatives for 650+ print and digital educational products across K–8, Adult ELT, and Higher Education segments. Spearhead collaborations between editorial and technology teams. Oversee the end-to-end product design lifecycle.

Senior Designer and Team Lead at Educomp Solutions Ltd.

Managed a design team of 25+ professionals and designed immersive digital learning experiences for K–12 students. Collaborated with subject matter experts to create interactive content.