I started as an illustration artist and worked for over two years as a Social Media Coordinator. I am now a Digital Marketing Strategist, managing paid campaigns, SEO, and performance analysis, combining creativity with strategy to strengthen online presence.

Bipana Gurung

I started as an illustration artist and worked for over two years as a Social Media Coordinator. I am now a Digital Marketing Strategist, managing paid campaigns, SEO, and performance analysis, combining creativity with strategy to strengthen online presence.

Available to hire

I started as an illustration artist and worked for over two years as a Social Media Coordinator. I am now a Digital Marketing Strategist, managing paid campaigns, SEO, and performance analysis, combining creativity with strategy to strengthen online presence.

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Experience Level

Expert
Expert
Expert
Intermediate
Intermediate

Language

English
Advanced
Nepali
Intermediate

Work Experience

Digital Marketing Strategist at Mosaic Home Services
February 1, 2025 - October 29, 2025
Developed and optimized Google Ads and Meta Ads campaigns to address low lead flow and brand visibility challenges, resulting in a ~30% increase in lead generation and improved brand awareness. Improved two brand websites using WordPress and Elementor, optimizing content and adding new service pages (2.3% average CTR) and restructuring navigation to enhance UX. Managed SEO efforts to improve visibility and rankings, conducting keyword research, on-page and off-page optimization, local citations, backlink building, and technical audits, leading to increased organic traffic. Created video content as part of SEO strategy to boost engagement and organic traffic.
Server (In-Charge) at Sushi Bella
October 1, 2024 - October 1, 2024
Boosted monthly sales by implementing an influential marketing strategy, resulting in a 25% month-over-month sales increase. Managed high customer volume, delivering exceptional service to approximately 200 customers per shift and over 50 by phone, ensuring efficiency and satisfaction. Supervised servers and managed inventory and documentation for efficient operations and compliance. Conducted end-of-day reconciliation of POS system, ensuring accurate balancing of debit, credit, and cash transactions.
Social Media Coordinator at Okaeri Arts
March 1, 2023 - March 1, 2023
Led sales improvement initiatives through product differentiation, eco-friendly packaging, and customization services, driving a 35% increase in organic sales. Achieved an 80:1 ROAS with an Instagram ad campaign. Created and edited over 300 social media posts across Facebook, Instagram, Pinterest, and TikTok, boosting engagement and brand presence. Streamlined social media management using Meta Business Suite content calendar, reducing posting time by 45%. Enhanced community engagement by fostering knowledge sharing and mutual support with fellow handmade artists online, increasing organic followers by 55%.

Education

MBA at Apex College, Nepal
March 1, 2019 - April 1, 2022
MBA at University Canada West
April 1, 2023 - July 1, 2024

Qualifications

Digital Marketing Associate
January 11, 2030 - October 29, 2025
Advertising with Meta
January 11, 2030 - October 29, 2025
HubSpot Email Marketing
January 11, 2030 - October 29, 2025
Google Analytics
January 11, 2030 - October 29, 2025
Looker Studio
January 11, 2030 - October 29, 2025
SEO
January 11, 2030 - October 29, 2025

Industry Experience

Media & Entertainment, Professional Services, Software & Internet, Education