Bipasha Kashyap

Marketing Executive at Vendorship Inc.

Assisted end-to-end marketing execution for two service launches through paid social, organic content, and email campaigns; planned monthly content calendars across Meta and LinkedIn; produced weekly campaign performance reports tracking CTR, impressions, engagement rates, and lead quality; managed Online Reputation Management (ORM); conducted competitor research and trend analysis; improved lead engagement by approximately 50% through audience targeting refinements, campaign messaging optimization, and alignment of paid and organic content strategies; coordinated with cross-functional teams to support campaign execution, promotional initiatives, and event-related activities; developed and streamlined content briefing and approval workflows, improving collaboration and reducing ad-hoc content requests.

Assistant Manager – Business Strategy and Development at CJ Darcl Logistics

Conducted market research, competitor analysis, and consumer trend mapping to identify growth opportunities and support strategic decision-making; collaborated with cross-functional teams to align business objectives, stakeholder communication, and growth initiatives; prepared strategic reports and executive presentations translating market insights and performance into actionable recommendations; supported business planning by identifying market trends and customer insights that informed marketing initiatives.