I’m a Creative Video Editor / Director with 10+ years’ experience creating editorial, music and culture-led video across digital and social platforms. I deliver premium, platform-native content, direct talent, manage shoots and strategise campaigns. I combine strong editorial instincts with hands-on production expertise and a sharp understanding of audience behaviour and performance, including AI-assisted workflows. I specialise in documentary-led storytelling, campaign films and platform-native social video. I collaborate with multidisciplinary teams and senior stakeholders to balance editorial clarity, strategy and performance goals, shaping tone, pacing, audience engagement and retention. Selected highlights from my career include leading a major advocacy campaign that raised £5m for local investment, and producing content for high-profile campaigns and brands.…I’m a Creative Video Editor / Director with 10+ years’ experience creating editorial, music and culture-led video across digital and social platforms. I deliver premium, platform-native content, direct talent, manage shoots and strategise campaigns. I combine strong editorial instincts with hands-on production expertise and a sharp understanding of audience behaviour and performance, including AI-assisted workflows. I specialise in documentary-led storytelling, campaign films and platform-native social video. I collaborate with multidisciplinary teams and senior stakeholders to balance editorial clarity, strategy and performance goals, shaping tone, pacing, audience engagement and retention. Selected highlights from my career include leading a major advocacy campaign that raised £5m for local investment, and producing content for high-profile campaigns and brands.WWWW…