Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

Hi, I’m Billy Jenkins, a digital transformation and data-analytics leader with 15+ years delivering modern Martech, data engineering and AI-enabled solutions across B2B, B2C, and government sectors. I specialize in turning complex data into actionable customer insights, building scalable pipelines, and guiding cross-functional teams through large-scale change. I’m passionate about aligning technology with business outcomes and delivering measurable ROI, while keeping a friendly, collaborative approach. I thrive at the intersection of business strategy and technical execution—partnering with C-suite and technical stakeholders to drive agile delivery, governance, and data-centric decision making. My work spans Adobe Experience Platform migrations, Martech, AI-enabled analytics, and programmatic advertising, and I enjoy mentoring teams to achieve lasting impact and continuous improvement.…Hi, I’m Billy Jenkins, a digital transformation and data-analytics leader with 15+ years delivering modern Martech, data engineering and AI-enabled solutions across B2B, B2C, and government sectors. I specialize in turning complex data into actionable customer insights, building scalable pipelines, and guiding cross-functional teams through large-scale change. I’m passionate about aligning technology with business outcomes and delivering measurable ROI, while keeping a friendly, collaborative approach. I thrive at the intersection of business strategy and technical execution—partnering with C-suite and technical stakeholders to drive agile delivery, governance, and data-centric decision making. My work spans Adobe Experience Platform migrations, Martech, AI-enabled analytics, and programmatic advertising, and I enjoy mentoring teams to achieve lasting impact and continuous improvement.

Billy Jenkins

Data Analyst, Data Collector, Digital Marketer, +7





Hi, I’m Billy Jenkins, a digital transformation and data-analytics leader with 15+ years delivering modern Martech, data engineering and AI-enabled solutions across B2B, B2C, and government sectors. I specialize in turning complex data into actionable customer insights, building scalable pipelines, and guiding cross-functional teams through large-scale change. I’m passionate about aligning technology with business outcomes and delivering measurable ROI, while keeping a friendly, collaborative approach. I thrive at the intersection of business strategy and technical execution—partnering with C-suite and technical stakeholders to drive agile delivery, governance, and data-centric decision making. My work spans Adobe Experience Platform migrations, Martech, AI-enabled analytics, and programmatic advertising, and I enjoy mentoring teams to achieve lasting impact and continuous improvement.…Hi, I’m Billy Jenkins, a digital transformation and data-analytics leader with 15+ years delivering modern Martech, data engineering and AI-enabled solutions across B2B, B2C, and government sectors. I specialize in turning complex data into actionable customer insights, building scalable pipelines, and guiding cross-functional teams through large-scale change. I’m passionate about aligning technology with business outcomes and delivering measurable ROI, while keeping a friendly, collaborative approach. I thrive at the intersection of business strategy and technical execution—partnering with C-suite and technical stakeholders to drive agile delivery, governance, and data-centric decision making. My work spans Adobe Experience Platform migrations, Martech, AI-enabled analytics, and programmatic advertising, and I enjoy mentoring teams to achieve lasting impact and continuous improvement.

Available to hire

Hi, I’m Billy Jenkins, a digital transformation and data-analytics leader with 15+ years delivering modern Martech, data engineering and AI-enabled solutions across B2B, B2C, and government sectors. I specialize in turning complex data into actionable customer insights, building scalable pipelines, and guiding cross-functional teams through large-scale change. I’m passionate about aligning technology with business outcomes and delivering measurable ROI, while keeping a friendly, collaborative approach.

I thrive at the intersection of business strategy and technical execution—partnering with C-suite and technical stakeholders to drive agile delivery, governance, and data-centric decision making. My work spans Adobe Experience Platform migrations, Martech, AI-enabled analytics, and programmatic advertising, and I enjoy mentoring teams to achieve lasting impact and continuous improvement.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Norwegian

Advanced

Swedish

Advanced

Work Experience

Principal Consultant at Accrease

May 1, 2023 - Present

Spearheaded digital transformation initiatives specialized in the Adobe Experience Platform (AEP), optimizing business processes and enhancing customer experience. Engaged business owners and C-suite executives in gathering and analyzing project requirements, aligning technology solutions with core business objectives. Created comprehensive project proposals and delivered presentations to senior management and C-suite, securing buy-in and project budgets. Implemented cross-property data collection strategies utilizing the Adobe Mobile Core & Web SDK, ensuring comprehensive data capture across digital properties. Designed and implemented robust data schema design processes, ensuring universal compliance and data governance across various business units. Enabled advanced Customer Journey Analytics (CJA) and Orchestration through strategic data enrichment, providing unified customer views. Implemented personalization at scale, developing and executing A/Bn and Multivariate testing cases to optimize user engagement and conversion. Conducted rigorous compliance testing and end-to-end data validation and visualization, ensuring data accuracy and reliability. Customized and delivered technical training programs tailored to meet specific client operations and maturity levels, ensuring successful user adoption. Served as Project Tech Lead & Trainer for major clients including Volvo Construction Equipment, Volvo Penta, Sparebank1, Íslandsbanki, Swisscom, LähiTapiola, and Novo Nordisk.

Marketing Technologist & Analyst at MSAB

February 1, 2022 - May 1, 2023

Directed mobile forensics sales and marketing analytics initiatives targeting governmental authorities (law enforcement, military, border control, corrections). Led cross-functional technical projects supporting business intelligence and data analytics teams (12+ stakeholders), implementing SQL-based solutions and driving significant improvements in business delivery. Developed data-driven user personas using statistical analysis and customer segmentation strategies, creating targeted marketing campaigns that improved conversion rates by 25%. Implemented behavioral data collection systems using Python and ETL processes, ensuring GDPR compliance and privacy regulations adherence while centralizing 9+ data sources for analytics. Formulated comprehensive campaign analytics strategies, automating direct marketing, programmatic advertising, and social media activities using marketing analytics tools and A/B testing methodologies. Oversaw lead generation pipeline and predictive scoring models using machine learning algorithms, improving lead qualification processes by 40% and reducing (6+ month) sales cycle times. Designed and scheduled ETL processes using SQL and Python for data warehousing, centralizing multiple data sources and improving data quality by 60% for business intelligence reporting. Constructed and maintained interactive BI dashboards using Power BI and Looker Studio, enabling data visualization and self-service analytics for 25+ internal stakeholders across departments. Presented monthly KPI analyses and statistical reports to C-Suite executives and finance stakeholders, utilizing data storytelling techniques to communicate insights and drive strategic decisions.

Solutions Architect - MarTech, Analytics & AI at Telenor

May 1, 2018 - February 1, 2022

Orchestrated the digital transformation of B2B and B2C divisions by leading the migration to Adobe Experience Platform, enabling unified customer profiles and advanced segmentation for enhanced personalization and engagement. Defined and implemented a cohesive data taxonomy for customer segmentation, leveraging MECE (Mutually Exclusive, Collectively Exhaustive) principles to optimize data structure and improve campaign targeting. Collaborated with Legal and Data Engineering teams to automate data subject access request (DSAR) management, ensuring compliance with data governance and privacy regulations through workflow automation. Designed universal data schemas and monitored datasets within Adobe Experience Platform, implementing anomaly detection processes to ensure data integrity and support advanced analytics. Empowered Conversion Rate Optimization (CRO) managers to deploy personalization use cases by providing actionable insights and enabling real-time data activation across digital channels. Architected and led data engineering teams in centralizing and formatting disparate datasets, streamlining data integration and supporting unified customer experience orchestration. Partnered with data scientists to develop propensity models and media mix modeling, leveraging Adobe Experience Platform data to drive predictive analytics and optimize marketing ROI. Applied agile methodologies to synchronize martech operations with development teams, accelerating project delivery and fostering a culture of continuous improvement in digital transformation initiatives.

Senior Director Solutions Engineering - EMEA at TAPAD

February 1, 2017 - May 1, 2018

Client facing engineering director for Customer Data Platform, driving internal customer engagement models. Cross-device (household, individual, device) analysis and activation. Collect and distribute critical customer feedback with Product & Partners. Create scalable integrations for data onboarding, address legal concerns. Enable data transfer agreements for 2nd party ingestion, batch & realtime. Support customer success managers with quarterly business reviews.

Principal Consultant at ACREASE AB

May 1, 2023 - Present

Led digital transformation initiatives focusing on Adobe Experience Platform, optimizing business processes and enhancing customer experience. Engaged executives, created cross-domain data collection strategies, and implemented universal data governance and data quality controls.

Consultant at MSAB (Consulting)

June 1, 2023 - September 1, 2025

Independent consulting across marketing tech, data analytics, and audience personalization for 9+ data sources; collaborated with data science and analytics teams to deliver predictive insights and improved conversions.

Senior Director, Solutions Engineering at Experian

February 1, 2017 - May 1, 2018

Led cross-functional solutions engineering for enterprise clients; drove data-driven strategies, governance and analytics-enabled marketing solutions; oversaw delivery and compliance.

Product Owner – Emerging Channels at Adform

March 1, 2014 - February 1, 2017

Led product strategy for emerging channels; migrated platforms to Adobe Experience Platform; defined data taxonomy and governance; built ETL/data integration pipelines and cross-functional initiatives to improve campaign performance.

Product Manager – Creative Studio at Adform (Copenhagen)

May 1, 2012 - March 1, 2014

Packaged and enabled programmatic advertising across multiple channels; collaborated with business development to identify opportunities and deliver PoCs; aligned roadmaps with client needs and growth targets.

Creative Studio Manager – Nordics at Mediamind

June 1, 2010 - November 1, 2011

Established Nordic market presence; managed creative and publisher support; developed new product suites and marketing collateral; led QA and internal education; mentored a team of developers and content creators.

Creative Support Manager – Nordics at Mediamind

November 1, 2008 - June 1, 2010

Cross-device analysis, data onboarding, and activation; coordinated with product and partners; enabled data transfer agreements and privacy compliance; supported quarterly business reviews with stakeholders.