BJ

Brian Johnsen

Available to hire

I am an award-winning ghostwriter and editorial director with over 20 years of experience crafting long-form content for executives, thought leaders, and major organisations across the Asia-Pacific region.

About

I am an award-winning ghostwriter and editorial director with over 20 years of experience crafting long-form content for executives, thought leaders, and major organisations across the Asia-Pacific region. Through Red Pen, my independent content practice, I have led every stage of the editorial process, from initial interviews and research through to final delivery, for some of the region’s most respected agencies and global brands.

My work spans executive biography, C-suite thought leadership, keynote addresses, white papers, and extended documentary storytelling. Whatever the format, it is grounded in rigorous research, careful listening, and a disciplined editorial voice that serves the subject rather than overshadowing them.

I have spent my career working across East Asian, Southeast Asian, and Western contexts, which has given me a genuine sensitivity to cultural nuance, political complexity, and the cross-continental narratives that make long-form work resonate with a broad audience. I am fully remote-capable, experienced in managing sustained projects with multiple stakeholders, and committed to delivering work that honours the brief, meets the deadline, and holds up on the page.

Red Pen has operated for nearly 17 years as a senior independent practice, which means clients get hands-on attention at every stage without the overhead of a full-time hire.

  • 17 years' experience
  • Joined March 2026

Industry experience

  • Professional Services
  • Software & Internet
  • Media & Entertainment

Work experience· 6 roles

Senior Content Lead, B2B · Monks (via Red Pen)Mar 2025 – Feb 2026 · 1 yr

Independent consultant supporting key regional accounts at Monks, contributing to the successful pitch and win of the NCS account (~SGD 1M) and leading editorial direction for NCS's thought leadership programme. Produced 25 pieces of thought leadership content in under two weeks for the NCS Impact Event, including the design and delivery of a full digital content hub. Raised creative and editorial standards across the Twilio account through governance and quality oversight.

Senior Content Director APAC / Senior Director of Operations · Transmission APACNov 2020 – Aug 2024 · 3 yrs 10 mos

Built and led the regional content function across Singapore, India, and Australia, overseeing a team of up to six writers producing more than 50 pieces of content per month for globally recognised brands. Led content delivery for HP, Microsoft, Salesforce, Intel, Maersk, Schneider Electric, and DHL; drove research-intensive, voice-matched long-form content at scale. Won Best of Show at The Drum B2B Awards 2023 for Schneider Electric and joined Transmission's global AI Advisory Board; established an internal culture programme featuring published authors and notable figures.

Associate Creative Director · In2 Marketing and ConsultingOct 2019 – Jul 2020 · 10 mos

Led creative strategy, content direction, and copywriting across a portfolio of B2B and technology clients in Singapore.

Creative Group Head · gyro, Dentsu Aegis NetworkMar 2018 – Oct 2019 · 1 yr 8 mos
Senior Copywriter · Ogilvy & MatherNov 2013 – Mar 2018 · 4 yrs 5 mos
Founder and Principal · Red PenJan 2009 – Present · 17 yrs 11 mos

Education

BA in Communication · Purdue University2030 – 2026
Digital Marketing Analytics · MIT Sloan School of Management2000 – 2026

Certifications and awards

Project Management Professional (PMP)2024 – 2026

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