Available to hire
I’m a strategy-forward, hands-on marketing leader with 15+ years delivering messaging, integrated campaigns, content systems, and marketing operations across B2B and regulated environments (insurance, financial services, specialty products). I turn ambiguity into clear positioning, scoped workstreams, and prioritized execution—then build the assets, workflows, and reporting that make results repeatable.
I also support personal and small-business projects through discovery, goal-setting, channel selection, and 30/60/90-day roadmaps, as well as larger cross-functional programs.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Work Experience
Marketing & Communications Manager at RBN Insurance
July 9, 2018 - August 2, 2021Developed integrated marketing strategies across digital, print, social, events, and thought leadership.
Implemented CRM, email automation, and project management systems improving operational efficiency.
Built lead-nurture workflows improving engagement and sales alignment.
Served as brand voice across LinkedIn, blog, newsletters, and external publications.
Produced client-facing content, sales enablement materials, and presentations.
Managed partnerships with associations and media outlets to expand reach.
Lead Marketing Campaign Manager (Product Marketing) at Beazley Group
May 1, 2023 - December 1, 2025Global multi-channel programs across specialty product lines; translated technical and regulated offerings into clear, audience-ready messaging and positioning; built integrated campaigns spanning email, landing pages, paid media, partner/content, and enablement assets; developed personas/ICP inputs, value propositions, and campaign briefs to align stakeholders and reduce rework; created performance reporting tying channel activity to engagement, traffic, and outcomes; improved delivery velocity through workflow design and standardized templates. Selected results include a Canada regional program with 797% YoY website traffic growth, 310,450 impressions, 10,756 clicks, and 90%+ engagement on core pages; and a Global Climate Risk campaign with 2.18M impressions, 4,148 contextual clicks, 9,083 landing-page views, and a 4x engagement lift.
Communications Manager at Arthur J. Gallagher & Co.
September 1, 2021 - May 1, 2023Enterprise transformation, global initiatives, and M&A; built messaging frameworks and content systems for executive communications, policy updates, and change programs; developed audience-specific narratives and toolkits to reduce ambiguity; introduced measurement practices connecting communications performance to leadership reporting; supported global transformation and rebrand communications through structured briefs, templates, and repeatable workflows.
Marketing & Communications Manager at RBN Insurance Services
July 1, 2018 - August 1, 2021Built the company’s first integrated marketing and communications function (brand, demand, content, ops); established brand identity, positioning, and content standards; implemented CRM + email workflows (segmentation, sequences, reporting) to support pipeline and retention; produced campaigns and assets (case studies, webinars, product sheets, sales enablement, email programs); created lightweight reporting to enable leadership to understand activity and engagement without operational burden; outcomes included supporting double-digit revenue growth and improved pipeline visibility through CRM/automation design.
Senior Marketing Coordinator at Newmark Group
July 1, 2015 - July 1, 2018Supported 80+ sales leaders across regional and national initiatives; produced RFPs, client presentations, and pitch content influencing multimillion-dollar account wins; supported events and campaigns that increased client engagement; earned the Spirit of Excellence Award for collaboration and contribution.
Marketing Coordinator at Cresa
June 1, 2012 - July 1, 2015Created digital content, proposals, and collateral supporting business development and client acquisition; developed digital and print marketing materials; supported proposal development and client presentations; partnered with sales to standardize assets and improve turnaround time.
Education
Bachelor of Arts at University of Iowa
August 22, 2005 - May 18, 2009Communication Studies, Entrepreneurial Management, Studio Arts
B.A., Communications at University of Iowa
January 11, 2030 - May 1, 2009B.A., Communications at University of Iowa
January 11, 2030 - May 1, 2009Digital Marketing at HubSpot Academy
January 1, 2026 - January 17, 2026Google Analytics at Skillshop
January 1, 2026 - January 17, 2026Social Media Marketing at HubSpot Academy
January 1, 2026 - January 17, 2026Qualifications
Digital Marketing
January 5, 2026 - January 9, 2026HubSpot Academy
Google Analytics Certification
January 5, 2026 - January 9, 2026Skillshop
Social Media Marketing
January 5, 2026 - January 9, 2026HubSpot Academy
Ezra Leadership Coaching
January 5, 2026 - January 9, 2026HubSpot Academy — Digital Marketing
January 1, 2026 - January 17, 2026Google Analytics — Skillshop
January 1, 2026 - January 17, 2026HubSpot Academy — Social Media Marketing
January 1, 2026 - January 17, 2026HubSpot Academy Certification – Digital Marketing
January 1, 2026 - January 17, 2026Google Analytics – Skillshop
January 1, 2026 - January 17, 2026HubSpot Academy – Social Media Marketing
January 1, 2026 - January 17, 2026Industry Experience
Financial Services, Professional Services, Media & Entertainment, Software & Internet, Other, Real Estate & Construction
Challenge: No existing strategy or unified marketing
Action: Built full channel strategy, personas, messaging, KPIs, and regional alignment
Impact:
797% year over year traffic growth
310,450 impressions and 10,756 clicks
7.35% LinkedIn follower growth
90%+ webpage engagement
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