I'm a strategy-forward, hands-on marketing leader with 15+ years delivering messaging, integrated campaigns, content systems, and marketing operations across B2B and regulated environments (insurance, financial…
I’m a strategy-forward, hands-on marketing leader with 15+ years delivering messaging, integrated campaigns, content systems, and marketing operations across B2B and regulated environments (insurance, financial services, specialty products). I turn ambiguity into clear positioning, scoped workstreams, and prioritized execution—then build the assets, workflows, and reporting that make results repeatable.
I also support personal and small-business projects through discovery, goal-setting, channel selection, and 30/60/90-day roadmaps, as well as larger cross-functional programs.
Challenge: No existing strategy or unified marketing
Action: Built full channel strategy, personas, messaging, KPIs, and regional alignment
Impact:
797% year over year traffic growth
310,450 impressions and 10,756 clicks
7.35% LinkedIn follower growth
90%+ webpage engagement
Global multi-channel programs across specialty product lines; translated technical and regulated offerings into clear, audience-ready messaging and positioning; built integrated campaigns spanning email, landing pages, paid media, partner/content, and enablement assets; developed personas/ICP inputs, value propositions, and campaign briefs to align stakeholders and reduce rework; created performance reporting tying channel activity to engagement, traffic, and outcomes; improved delivery velocity through workflow design and standardized templates. Selected results include a Canada regional program with 797% YoY website traffic growth, 310,450 impressions, 10,756 clicks, and 90%+ engagement on core pages; and a Global Climate Risk campaign with 2.18M impressions, 4,148 contextual clicks, 9,083 landing-page views, and a 4x engagement lift.
Enterprise transformation, global initiatives, and M&A; built messaging frameworks and content systems for executive communications, policy updates, and change programs; developed audience-specific narratives and toolkits to reduce ambiguity; introduced measurement practices connecting communications performance to leadership reporting; supported global transformation and rebrand communications through structured briefs, templates, and repeatable workflows.
Developed integrated marketing strategies across digital, print, social, events, and thought leadership. Implemented CRM, email automation, and project management systems improving operational efficiency. Built lead-nurture workflows improving engagement and sales alignment. Served as brand voice across LinkedIn, blog, newsletters, and external publications. Produced client-facing content, sales enablement materials, and presentations. Managed partnerships with associations and media outlets to expand reach.
Communication Studies, Entrepreneurial Management, Studio Arts
HubSpot Academy
Skillshop
HubSpot Academy
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