I'm a strategy-forward, hands-on marketing leader with 15+ years delivering messaging, integrated campaigns, content systems, and marketing operations across B2B and regulated environments (insurance, financial services, specialty products). I turn ambiguity into clear positioning, scoped workstreams, and prioritized execution—then build the assets, workflows, and reporting that make results repeatable. I also support personal and small-business projects through discovery, goal-setting, channel selection, and 30/60/90-day roadmaps, as well as larger cross-functional programs.

Blair Koorsen

I'm a strategy-forward, hands-on marketing leader with 15+ years delivering messaging, integrated campaigns, content systems, and marketing operations across B2B and regulated environments (insurance, financial services, specialty products). I turn ambiguity into clear positioning, scoped workstreams, and prioritized execution—then build the assets, workflows, and reporting that make results repeatable. I also support personal and small-business projects through discovery, goal-setting, channel selection, and 30/60/90-day roadmaps, as well as larger cross-functional programs.

Available to hire

I’m a strategy-forward, hands-on marketing leader with 15+ years delivering messaging, integrated campaigns, content systems, and marketing operations across B2B and regulated environments (insurance, financial services, specialty products). I turn ambiguity into clear positioning, scoped workstreams, and prioritized execution—then build the assets, workflows, and reporting that make results repeatable.

I also support personal and small-business projects through discovery, goal-setting, channel selection, and 30/60/90-day roadmaps, as well as larger cross-functional programs.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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Language

English
Fluent

Work Experience

Lead Marketing Campaign Manager (Product Marketing) at Beazley Group
May 1, 2023 - December 1, 2025
Global multi-channel programs across specialty product lines; translated technical and regulated offerings into clear, audience-ready messaging and positioning; built integrated campaigns spanning email, landing pages, paid media, partner/content, and enablement assets; developed personas/ICP inputs, value propositions, and campaign briefs to align stakeholders and reduce rework; created performance reporting tying channel activity to engagement, traffic, and outcomes; improved delivery velocity through workflow design and standardized templates. Selected results include a Canada regional program with 797% YoY website traffic growth, 310,450 impressions, 10,756 clicks, and 90%+ engagement on core pages; and a Global Climate Risk campaign with 2.18M impressions, 4,148 contextual clicks, 9,083 landing-page views, and a 4x engagement lift.
Communications Manager at Arthur J. Gallagher & Co.
September 1, 2021 - May 1, 2023
Enterprise transformation, global initiatives, and M&A; built messaging frameworks and content systems for executive communications, policy updates, and change programs; developed audience-specific narratives and toolkits to reduce ambiguity; introduced measurement practices connecting communications performance to leadership reporting; supported global transformation and rebrand communications through structured briefs, templates, and repeatable workflows.
Marketing & Communications Manager at RBN Insurance
July 9, 2018 - August 2, 2021
Developed integrated marketing strategies across digital, print, social, events, and thought leadership. Implemented CRM, email automation, and project management systems improving operational efficiency. Built lead-nurture workflows improving engagement and sales alignment. Served as brand voice across LinkedIn, blog, newsletters, and external publications. Produced client-facing content, sales enablement materials, and presentations. Managed partnerships with associations and media outlets to expand reach.
Marketing & Communications Manager at RBN Insurance Services
July 1, 2018 - August 1, 2021
Built the company’s first integrated marketing and communications function (brand, demand, content, ops); established brand identity, positioning, and content standards; implemented CRM + email workflows (segmentation, sequences, reporting) to support pipeline and retention; produced campaigns and assets (case studies, webinars, product sheets, sales enablement, email programs); created lightweight reporting to enable leadership to understand activity and engagement without operational burden; outcomes included supporting double-digit revenue growth and improved pipeline visibility through CRM/automation design.
Senior Marketing Coordinator at Newmark Group
July 1, 2015 - July 1, 2018
Supported 80+ sales leaders across regional and national initiatives; produced RFPs, client presentations, and pitch content influencing multimillion-dollar account wins; supported events and campaigns that increased client engagement; earned the Spirit of Excellence Award for collaboration and contribution.
Marketing Coordinator at Cresa
June 1, 2012 - July 1, 2015
Created digital content, proposals, and collateral supporting business development and client acquisition; developed digital and print marketing materials; supported proposal development and client presentations; partnered with sales to standardize assets and improve turnaround time.

Education

Bachelor of Arts at University of Iowa
August 22, 2005 - May 18, 2009
Communication Studies, Entrepreneurial Management, Studio Arts
B.A., Communications at University of Iowa
January 11, 2030 - May 1, 2009
B.A., Communications at University of Iowa
January 11, 2030 - May 1, 2009
Digital Marketing at HubSpot Academy
January 1, 2026 - January 17, 2026
Google Analytics at Skillshop
January 1, 2026 - January 17, 2026
Social Media Marketing at HubSpot Academy
January 1, 2026 - January 17, 2026

Qualifications

Digital Marketing
January 5, 2026 - January 9, 2026
HubSpot Academy
Google Analytics Certification
January 5, 2026 - January 9, 2026
Skillshop
Social Media Marketing
January 5, 2026 - January 9, 2026
HubSpot Academy
Ezra Leadership Coaching
January 5, 2026 - January 9, 2026
HubSpot Academy — Digital Marketing
January 1, 2026 - January 17, 2026
Google Analytics — Skillshop
January 1, 2026 - January 17, 2026
HubSpot Academy — Social Media Marketing
January 1, 2026 - January 17, 2026
HubSpot Academy Certification – Digital Marketing
January 1, 2026 - January 17, 2026
Google Analytics – Skillshop
January 1, 2026 - January 17, 2026
HubSpot Academy – Social Media Marketing
January 1, 2026 - January 17, 2026

Industry Experience

Financial Services, Professional Services, Media & Entertainment, Software & Internet, Other, Real Estate & Construction
    HI CANADA, Building a Region From the Ground Up

    Challenge: No existing strategy or unified marketing
    Action: Built full channel strategy, personas, messaging, KPIs, and regional alignment
    Impact:
    797% year over year traffic growth
    310,450 impressions and 10,756 clicks
    7.35% LinkedIn follower growth
    90%+ webpage engagement