It has to be better than One Direction

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In October 2017, we met Kylie Drew, owner of FYD Competitions, a long-established dance event attracting hundreds of schools annually, both in Australia and overseas. While past events featured chart-topping songs from artists like One Direction and Justin Timberlake, Kylie had always envisioned FYD having its own signature song. With just two months to compose, demo, and produce the track, we aimed to create something that would match or surpass the energy of these popular hits. The result was “Believe It Be It,” a motivational anthem designed to inspire FYD performers, emphasizing that self-belief is key to achieving their dreams. The song quickly became a defining part of the FYD brand, resonating deeply with young dancers and contributing to the event’s dynamic atmosphere.