I’m Blair Toney, a branding and creative design leader with over a decade of experience shaping brands across diverse industries. I specialize in crafting impactful visual identities, strategic design solutions, and leading cross-functional teams to exceed goals. Colleagues describe me as a collaborative problem-solver who blends aesthetics with business outcomes to drive growth. My work spans branding systems, marketing campaigns, and product visuals—from scalable brand identities to engaging digital experiences. I thrive in fast-paced environments, mentor junior designers, and relentlessly push for clarity, consistency, and measurable impact in every project.

Blair Toney

I’m Blair Toney, a branding and creative design leader with over a decade of experience shaping brands across diverse industries. I specialize in crafting impactful visual identities, strategic design solutions, and leading cross-functional teams to exceed goals. Colleagues describe me as a collaborative problem-solver who blends aesthetics with business outcomes to drive growth. My work spans branding systems, marketing campaigns, and product visuals—from scalable brand identities to engaging digital experiences. I thrive in fast-paced environments, mentor junior designers, and relentlessly push for clarity, consistency, and measurable impact in every project.

Available to hire

I’m Blair Toney, a branding and creative design leader with over a decade of experience shaping brands across diverse industries. I specialize in crafting impactful visual identities, strategic design solutions, and leading cross-functional teams to exceed goals. Colleagues describe me as a collaborative problem-solver who blends aesthetics with business outcomes to drive growth.

My work spans branding systems, marketing campaigns, and product visuals—from scalable brand identities to engaging digital experiences. I thrive in fast-paced environments, mentor junior designers, and relentlessly push for clarity, consistency, and measurable impact in every project.

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Work Experience

Director of Creative at Connective Consulting
May 1, 2022 - Present
Led creative direction for branding and marketing initiatives; developed strategies and visual identities for clients; coordinated with teams to deliver campaigns.
Senior Graphic Designer at Change Inc.
January 1, 2022 - Present
Created branding and design systems; improved brand consistency across channels and collaborated with cross-functional teams to deliver creative solutions within deadlines.
Senior Graphic Designer at PetHonesty
January 1, 2022 - February 1, 2023
Designed a holistic health app and branding assets, increasing user satisfaction by 30% in beta testing; led visual identity updates across packaging and digital touchpoints.
Senior Graphic Designer at The Bench | Procter & Gamble
April 1, 2018 - June 1, 2021
Elevated client products, events, and services with impactful design; drove a 25% average boost in engagement. Delivered websites, print collateral, and branding for top clients under tight deadlines. Partnered with cross-functional teams to craft creative solutions aligned with client goals and budgets.
Contributor / Freelance Senior Graphic Designer at Nashville Voyager Magazine
January 1, 2013 - Present
Contributed design features and editorial visuals, collaborating with editors on visual storytelling for Nashville Voyager Magazine since 2013.

Education

at Mississippi State University
January 1, 2011 - January 1, 2015

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services, Software & Internet
    Event Collateral
    Marketing material for events
    Social Content
    Content Creation and Event Collateral
    Website Design
    Website Design for Pet Honesty