I’m Blair Toney, a branding and creative design leader with over a decade of experience shaping brands across diverse industries. I specialize in crafting impactful visual identities, strategic design solutions, and leading cross-functional teams to exceed goals. Colleagues describe me as a collaborative problem-solver who blends aesthetics with business outcomes to drive growth. My work spans branding systems, marketing campaigns, and product visuals—from scalable brand identities to engaging digital experiences. I thrive in fast-paced environments, mentor junior designers, and relentlessly push for clarity, consistency, and measurable impact in every project.

Blair Toney

I’m Blair Toney, a branding and creative design leader with over a decade of experience shaping brands across diverse industries. I specialize in crafting impactful visual identities, strategic design solutions, and leading cross-functional teams to exceed goals. Colleagues describe me as a collaborative problem-solver who blends aesthetics with business outcomes to drive growth. My work spans branding systems, marketing campaigns, and product visuals—from scalable brand identities to engaging digital experiences. I thrive in fast-paced environments, mentor junior designers, and relentlessly push for clarity, consistency, and measurable impact in every project.

Available to hire

I’m Blair Toney, a branding and creative design leader with over a decade of experience shaping brands across diverse industries. I specialize in crafting impactful visual identities, strategic design solutions, and leading cross-functional teams to exceed goals. Colleagues describe me as a collaborative problem-solver who blends aesthetics with business outcomes to drive growth.

My work spans branding systems, marketing campaigns, and product visuals—from scalable brand identities to engaging digital experiences. I thrive in fast-paced environments, mentor junior designers, and relentlessly push for clarity, consistency, and measurable impact in every project.

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Work Experience

Senior Graphic Designer at The Bench | Procter & Gamble
April 1, 2018 - June 1, 2021
Elevated client products, events, and services with impactful design; drove a 25% average boost in engagement. Delivered websites, print collateral, and branding for top clients under tight deadlines. Partnered with cross-functional teams to craft creative solutions aligned with client goals and budgets.
Senior Graphic Designer at PetHonesty
January 1, 2022 - February 1, 2023
Designed a holistic health app and branding assets, increasing user satisfaction by 30% in beta testing; led visual identity updates across packaging and digital touchpoints.
Senior Graphic Designer at Change Inc.
January 1, 2022 - Present
Created branding and design systems; improved brand consistency across channels and collaborated with cross-functional teams to deliver creative solutions within deadlines.
Director of Creative at Connective Consulting
May 1, 2022 - Present
Led creative direction for branding and marketing initiatives; developed strategies and visual identities for clients; coordinated with teams to deliver campaigns.
Contributor / Freelance Senior Graphic Designer at Nashville Voyager Magazine
January 1, 2013 - Present
Contributed design features and editorial visuals, collaborating with editors on visual storytelling for Nashville Voyager Magazine since 2013.

Education

at Mississippi State University
January 1, 2011 - January 1, 2015

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services, Software & Internet
    uniE621 Event Collateral
    Marketing material for events
    uniE608 Social Content
    Content Creation and Event Collateral
    uniE608 App Design
    Holistic App Design
    uniE608 Website Design
    Website Design for Pet Honesty
    uniE608 Email Marketing Campaigns
    For Pet Honesty