Creative Director and creative operations leader with 15+ years building and leading cross-disciplinary creative for brands and content ecosystems across web, social, video, editorial, and experiential. Experienced recruiting, mentoring, and managing producers, editors, and creators; partnering with senior stakeholders to translate business goals into clear creative strategies; and owning end-to-end creative workflows from concept to delivery. Strong technical fluency across WordPress/CMS, analytics/SEO, production/post, and AI-assisted creative workflows that increase speed, consistency, and output quality. Known for simplifying complex ideas into compelling storytelling and scalable systems that drive measurable performance.…

Gerardo Lopez

Creative Director and creative operations leader with 15+ years building and leading cross-disciplinary creative for brands and content ecosystems across web, social, video, editorial, and experiential. Experienced recruiting, mentoring, and managing producers, editors, and creators; partnering with senior stakeholders to translate business goals into clear creative strategies; and owning end-to-end creative workflows from concept to delivery. Strong technical fluency across WordPress/CMS, analytics/SEO, production/post, and AI-assisted creative workflows that increase speed, consistency, and output quality. Known for simplifying complex ideas into compelling storytelling and scalable systems that drive measurable performance.…

Available to hire

Creative Director and creative operations leader with 15+ years building and leading cross-disciplinary creative for brands and content ecosystems across web, social, video, editorial, and experiential. Experienced recruiting, mentoring, and managing producers, editors, and creators; partnering with senior stakeholders to translate business goals into clear creative strategies; and owning end-to-end creative workflows from concept to delivery. Strong technical fluency across WordPress/CMS, analytics/SEO, production/post, and AI-assisted creative workflows that increase speed, consistency, and output quality. Known for simplifying complex ideas into compelling storytelling and scalable systems that drive measurable performance.

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Language

English
Fluent
Spanish; Castilian
Fluent
Italian
Intermediate

Work Experience

Head of Production / Director at Valagardo Productions
January 1, 2017 - Present
Led end-to-end branded video production for social-first, web, and broadcast content. Produced, directed, and edited high-impact pieces; managed post production from creative brief through final export and delivery. Developed platform-ready assets in collaboration with partners and established rapid review cycles with strong creative standards.
Digital Products Manager at Los Angeles Times / Hoy
January 1, 2007 - December 31, 2013
Directed digital content operations and early video expansion for Hoy’s web ecosystem; built scalable digital publishing workflows, supported editorial teams with measurable performance insights, and extended reach across platforms.
Director of Digital Production & Branded Content at Walton Isaacson
January 1, 2013 - December 31, 2017
Promoted to lead integrated production across digital, branded content, and experiential initiatives for major brands; managed teams, vendors, budgets, and on-time delivery; aligned creative strategy with production planning across stakeholders.
Post-Production Lead / Senior Video Editor at Lemonlight
January 1, 2016 - January 1, 2025
Led post-production for a high-volume studio delivering performance-driven branded content across social, digital, and broadcast; owned full post lifecycle from ingest to final delivery; executed multi-format deliverables with tight deadlines and high quality.

Education

Bachelor of Science in Computer Science at University of Texas at El Paso
January 11, 2030 - January 15, 2026

Qualifications

Emmy Award winning producer
April 3, 2023
Emmy® Award-Winning Producer of the web series “Vidalexus Presenta: Té Para Tres con Pili Montilla”
Emmy Award — Best Magazine Show (Sun Coast Chapter)
January 11, 2030 - January 15, 2026
Society for News Design — Best of Digital Design
January 11, 2030 - January 15, 2026
Chicago Tribune — Jones-Beck Editorial Award
January 11, 2030 - January 15, 2026

Industry Experience

Computers & Electronics, Education, Consumer Goods, Gaming, Healthcare, Media & Entertainment, Non-Profit Organization, Software & Internet, Professional Services
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