Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

Hi, I’m Blanca Rodríguez-Arias Serrano. I love turning ideas into visual stories and building community through social media and content. I enjoy collaborating with teams to create warm, authentic brand voices. Across Europe and Australia, I’ve led social media strategies, content creation, and press relations for hospitality and fashion brands, helping them grow audiences and engage guests.…Hi, I’m Blanca Rodríguez-Arias Serrano. I love turning ideas into visual stories and building community through social media and content. I enjoy collaborating with teams to create warm, authentic brand voices. Across Europe and Australia, I’ve led social media strategies, content creation, and press relations for hospitality and fashion brands, helping them grow audiences and engage guests.

Blanca Rodríguez-Arias Serrano

Social Media Manager, Photographer, Graphic Designer, +3





Hi, I’m Blanca Rodríguez-Arias Serrano. I love turning ideas into visual stories and building community through social media and content. I enjoy collaborating with teams to create warm, authentic brand voices. Across Europe and Australia, I’ve led social media strategies, content creation, and press relations for hospitality and fashion brands, helping them grow audiences and engage guests.…Hi, I’m Blanca Rodríguez-Arias Serrano. I love turning ideas into visual stories and building community through social media and content. I enjoy collaborating with teams to create warm, authentic brand voices. Across Europe and Australia, I’ve led social media strategies, content creation, and press relations for hospitality and fashion brands, helping them grow audiences and engage guests.

Available to hire

Hi, I’m Blanca Rodríguez-Arias Serrano. I love turning ideas into visual stories and building community through social media and content. I enjoy collaborating with teams to create warm, authentic brand voices.

Across Europe and Australia, I’ve led social media strategies, content creation, and press relations for hospitality and fashion brands, helping them grow audiences and engage guests.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Spanish; Castilian

Fluent

Work Experience

Social Media Manager at The Fine Food Store

January 1, 2025 - Present

Sole trader managing Instagram and Facebook accounts; created and executed social media strategy; content creation including photography, video, reels; community management; developed a recognisable tone of voice and aesthetic to drive engagement.

Communications and Front of House Manager at 101 Gowrie

November 1, 2018 - July 1, 2024

Co-founded the restaurant's communications and front-of-house operations; built and maintained the website; created a marketing plan with online and offline strategies; produced content; wrote press releases; managed media relationships; menu design; trained staff and ensured excellent guest experience.

Social Media Manager at De L’Europe

October 1, 2016 - May 1, 2018

Built the social media strategy for the hotel and F&B outlets; managed profiles across Facebook, Instagram, Twitter and LinkedIn; coordinated photo shoots and filming; analyzed campaigns; monitored competitors; trained staff.

Marketing Executive and Manager of the Fashion Education Network at FashionUnited

January 1, 2014 - October 1, 2016

Led social media for 12 countries; increased website traffic and brand awareness; built relationships with fashion schools; attended fashion shows and events to connect students with industry; managed promotional activities and blog updates; coordinated with recruiters.

Marketing Trainee at FashionUnited

July 1, 2013 - December 1, 2013

Managed multiple social media accounts; created content for the Fashion Education Network; tracked competitors; contributed to the Global Fashion Industry Insights Report 2013; developed a new social media plan.