Congratulations. Out of all the profiles you clicked on, you found the one that actually cares about your satisfaction. That's not luck; that's good instincts. Because if you're building a brand and need someone who gets both the creative and technical side of marketing, your search ends here. For the past three years, I have been; ☑️ Writing and designing marketing campaigns, templates, and sequences ☑️ Building email automations and sales funnels ☑️ Offering social media management and strategy services ☑️ Providing brand creative direction ☑️ Handling SEO and content distribution ☑️ Setting up and managing Meta Ads and Google Ads But here's the part I care about most: none of that matters until I understand your business. So that's always where I start. I take time to understand what you sell, who it's for, and what "working" would honestly look like for you. Then I build clear and consistent marketing around that. So go ahead, send that message. You have already done the hard part by finding me.…

Blessing Toluwalase

Pro
5.0 (5 reviews)

Congratulations. Out of all the profiles you clicked on, you found the one that actually cares about your satisfaction. That's not luck; that's good instincts. Because if you're building a brand and need someone who gets both the creative and technical side of marketing, your search ends here. For the past three years, I have been; ☑️ Writing and designing marketing campaigns, templates, and sequences ☑️ Building email automations and sales funnels ☑️ Offering social media management and strategy services ☑️ Providing brand creative direction ☑️ Handling SEO and content distribution ☑️ Setting up and managing Meta Ads and Google Ads But here's the part I care about most: none of that matters until I understand your business. So that's always where I start. I take time to understand what you sell, who it's for, and what "working" would honestly look like for you. Then I build clear and consistent marketing around that. So go ahead, send that message. You have already done the hard part by finding me.…

Available to hire

Congratulations. Out of all the profiles you clicked on, you found the one that actually cares about your satisfaction. That’s not luck; that’s good instincts. Because if you’re building a brand and need someone who gets both the creative and technical side of marketing, your search ends here.

For the past three years, I have been;
☑️ Writing and designing marketing campaigns, templates, and sequences
☑️ Building email automations and sales funnels
☑️ Offering social media management and strategy services
☑️ Providing brand creative direction
☑️ Handling SEO and content distribution
☑️ Setting up and managing Meta Ads and Google Ads

But here’s the part I care about most: none of that matters until I understand your business. So that’s always where I start. I take time to understand what you sell, who it’s for, and what “working” would honestly look like for you. Then I build clear and consistent marketing around that.

So go ahead, send that message. You have already done the hard part by finding me.

See more

Language

English
Fluent
French
Beginner
Dutch
Beginner

Work Experience

Landing Page Designer and Brand Creative Director at Rising Artists
March 12, 2026 - May 2, 2026
Rising Artists wanted their music membership page to feel cinematic, dark and expensive. The catch was that their platform stripped out half of what makes that possible. I worked around the limits with gradients, glass styling and custom animation until the page looked the way they had pictured it in their heads. Fighting a platform to protect a design is one of my favorite kinds of problem, honestly. They got the premium feel without switching tools.
Email Marketing Automation Specialist and Web Designer at Plantful Recipe
September 17, 2025 - February 26, 2026
Plantful Recipes had good recipes and no way to get paid for them. I built the site sections, connected a free to paid subscription flow through Stripe, set up a welcome automation for new readers and made a monthly template simple enough for the team to use alone. That last part mattered most to them. They did not want to call me every time an issue was due, and now they do not have to.
Email Marketing Specialist at Exponential Advisors
July 23, 2025 - March 23, 2026
My work with Exponential Advisors is a good picture of how my client relationships tend to grow. Joshua Brooks runs a financial advisory firm that serves military veterans, and I first came on to edit and publish his newsletter, Exponential Purpose. My job was to make sure every issue went out clean, on time, and in his voice: a voice his readers trust because it sounds like him and not like a marketing team. Then the role grew. I took over his LinkedIn outreach, so I built a system around it. Instead of sending the same message to everyone, I wrote separate messages for each type of person he wanted to reach: prospects, fellow advisors, referral partners, and community contacts. Every message had one clear purpose: start a real conversation that could lead to a discovery call or a new newsletter subscriber.
Email Campaign and Newsletter Manager at GreenPal
April 8, 2025 - Present
Taking over someone else's newsletter is delicate work. GreenPal already had lawn care operators reading it every week, and the move to a new platform could have cost them subscribers. Not one was lost. After that I set firm rules for voice, structure and where information comes from, because the real problem was that every issue sounded like a different writer. Now they all sound like the same hand. That consistency was what they wanted most.

Education

Bachelor Of Science at Adekunle Ajasin University
September 25, 2019 - July 6, 2024
Nigeria Certificate in Education at Adeyemi College Of Education
August 17, 2017 - May 22, 2018

Qualifications

Klaviyo Product Certification
August 5, 2024 - August 10, 2024
Meta Certified Digital Marketing Associate
February 28, 2016 - June 12, 2026
HubSpot Email Marketing Certification
October 6, 2025 - October 7, 2025
Google Ads Search Certification
January 18, 2017 - January 17, 2026
Semrush SEO Certification
October 20, 2025 - October 22, 2025
Meta Blueprint Social Media Marketing Professional Certificate
March 20, 2026 - March 27, 2026
Google Skills Shop Certificate
January 8, 2025 - January 15, 2025
Shopify Academy
December 11, 2024 - December 21, 2024

Industry Experience

Travel & Hospitality, Financial Services, Healthcare, Computers & Electronics, Education, Media & Entertainment, Software & Internet, Gaming, Real Estate & Construction, Non-Profit Organization, Retail, Energy & Utilities, Professional Services
    TikTok Social Media Management, Content Strategy and Audience Growth
    An ecommerce brand selling seasonal accessories was posting on TikTok with almost nothing to show for it. I took over the social media management and rebuilt the content strategy around how people actually buy accessories, set a steady posting rhythm, wrote the hooks and captions, and handled the comments day to day where the buying questions come in. In seventeen days post views went from 5,200 to 136,600, profile views from 310 to 8,300, likes from 176 to 5,300, comments from 3 to 226 and shares from 6 to 76, all organic.…
    Google Ads Expert
    This business made almost all its money in one quarter and then went quiet for the rest of the year. That is a hard way to run a company. Challenge: The client depended on the final quarter for the bulk of annual sales, with a steep fall through every other month. The advertising account had been left to drift. Old campaigns were still running, the structure made no sense, and there was no strategy holding any of it together. Solution; I audited the account and cleared out what was no longer serving the business. Then I rebuilt the structure around a clear plan, improved the campaigns worth keeping, and went looking for audiences the account had never reached. I configured the Merchant Center programs properly and prepared the product feeds for new markets. Results: Sales grew 72 percent, reaching 2.2 million dollars over ten months. Traffic rose 41 percent to more than a million sessions, orders climbed 44 percent, and average order value went up 12 percent. The business expanded into several new markets and no longer lives or dies by one quarter. When the client's own team was ready, I handed everything over cleanly. Google Ads Specialist E-commerce Marketing Manager Google Shopping Specialist Performance Marketing Manager Paid Media Buyer…
    Google Ads Expert
    The two lines on this chart cross, and that crossing is the whole story. Challenge: McCone was paying close to 100 dirhams for every conversion, and the volume was not there either. Spending more was not an option, so the only way forward was to make the same money work harder. Solution: I went after the two things that move both lines at once: showing the ads to better matched searches, and giving those searches somewhere worth landing. Wasted spend came out, and what stayed was pointed at people with real intent. Results: Over five months the cost of each conversion fell by roughly 40 percent while conversions climbed at the same time. The account finished the period with 2,557 conversions from 41,800 clicks, a 6.56 percent conversion rate, and an average position of 1.3 across 1.1 million impressions. Cheaper and more, together, is the combination every account owner wants and few get. Google Ads Specialist Search Engine Marketing Specialist Performance Marketing Manager Campaign Manager Conversion Rate Optimization Specialist…
    Google and Facebook Ads Manager
    Imagine losing a year of trading, and your advertising history with it. That is where this one started. Challenge: Supply problems had kept the business closed for most of the previous year. When they were finally ready to sell again, the old advertising accounts and all the performance data behind them were gone. There was nothing to build on and no way to see what had worked before. The client wanted to build an in-house team eventually, but first they needed someone to get the engine running again, fast. Solution: I rebuilt the advertising from nothing across Google and Facebook, working out what was worth spending on by testing rather than by guessing, since there was no history to lean on. Results: 822,000 dollars in sales within six months. Revenue up 377 percent. Website traffic up 514 percent. Total orders up 355 percent. After six months the client's in-house team took the work over, and I stayed on to audit and advise them as they found their feet. Google Ads Specialist Facebook Ads Specialist E-commerce Marketing Manager Paid Media Buyer Marketing Consultant…
    Google Ads Expert
    Project description: Most accounts get more expensive as you scale them. This one got cheaper. Challenge. A home services company in Dubai wanted to grow, but every previous attempt to raise the budget had made each lead cost more, which is the usual pattern. More spending means reaching further out from your best audience, and quality drops as you go. They needed growth that did not punish them for it. Solution: Before adding a single euro, I made sure the account could handle the weight: clean targeting, honest conversion tracking, and bidding set to chase results rather than clicks. Only then did the budget go up, in steps, watching what each increase actually bought. Results: Spending rose steadily while the cost of each lead fell in the same period, which is exactly the shape you want and rarely see. The client got more leads and paid less for each one, which meant the growth could keep going instead of stalling at the first budget increase. Google Ads Specialist Search Engine Marketing Specialist Performance Marketing Manager Campaign Manager Conversion Rate Optimization Specialist…
    Conversion Tracking Built From the Ground Up
    This is the part most people skip, and it is the reason their ads never work. If the tracking is wrong, every decision after it is a guess wearing a suit. This tag sends a real purchase back to Google with the actual order value, the transaction number and the correct currency attached, which is what lets the platform learn who is worth showing ads to and lets the business see genuine revenue rather than an estimate. It is quiet, technical work with nothing pretty to show a client. It is also the foundation holding up every other result in this portfolio. search engine optimization google ads sales and marketing social media management…
    Analytics Audit
    This one is less about running ads and more about seeing clearly. The funnel follows 71,217 people from arriving on the site to buying something. Around half looked at a product. Only 3,172 added to cart. Just 498 finished. The revealing detail sits in the device rows underneath, because almost everyone arrived on a phone and that is exactly where the sharpest drop happened, which points at the checkout experience rather than the advertising. A finding like that saves a business far more than any bidding change ever will. There is no sense paying for more visitors when the ones already arriving cannot finish buying. Google Analytics Specialist Data Analyst Conversion Rate Optimization Specialist E-commerce Consultant Marketing Analyst…
    TikTok Ads
    TikTok punishes anyone who treats it like a search platform. Nobody there is looking for you, they are scrolling, so the creative has to earn the stop before the offer gets any chance at all. This ad group turned 141,919 impressions into 242 purchases at 73 cents each, with five percent of clicks ending in a sale. What made it work was testing creative properly rather than boosting whatever looked nicest in the feed, and watching closely which openings held attention past the first two seconds. Cheap clicks mean nothing on their own. Cheap clicks from people who buy are the whole point. social media marketing social media strategist tiktok ads…
    Local Lead Generation Against National Competitors
    Look under the numbers and you will see who this business was up against. National chains, all of them with budgets this client could never match. It still brought in 68 leads at $34.80 each, with 16 percent of clicks turning into an enquiry, and it held its share of the auction the whole way. Small businesses can absolutely win against big ones on search. What they cannot do is waste clicks, so the work here was ruthless about which searches were allowed to spend money, and honest about tracking so we always knew which ones led to a real enquiry rather than a visit. ROAS google ads paid ads marketing GA4…
    E-commerce Google Ads
    Store owners ask one question before hiring anyone, and it is not about impressions. This account returned more than fifteen dollars for every single dollar it spent, across 20,700 purchases at $15.50 each. Nothing clever produced that. It came from making sure the tracking reported real revenue rather than guesses, cutting the searches that quietly drained budget without ever selling anything, and putting the money behind the products that people were actually buying instead of the ones the business wished they were buying. Return on ad spend is never something you chase directly. It is what appears once the unglamorous work is done properly. google ads paid ads marketing GA4…
    Google Ads Account Turnaround
    The green arrows are the part worth looking at. Conversions climbed by 126 against the period before, and the value coming back per dollar spent went up at the same time, while the cost of each conversion barely moved. That combination is the hard one. Getting more conversions is simple if you are willing to pay more for them, and getting cheaper conversions is simple if you accept fewer. Getting more, at the same price, with a better return, means the account is finally reaching the right people instead of just reaching more of them. Same business, same budget, different result. google ads g4a paid ads marketing…
    Social Media Manager and Instagram Growth Specialist
    Francesca runs Plantifully Based, a vegan comfort food brand with a recipe blog and her own cookbook, Plantiful. Instagram was where her audience actually lived, but she was doing everything herself, cooking, shooting, writing, posting, replying, and the page was not moving the way it should. She wanted someone to take the page off her hands and grow it properly, so she could stay in the kitchen where she is strongest. I took over the day to day running of the Instagram. That meant planning what went out and when, keeping the posting steady instead of in bursts, and shaping the content around what her audience already responded to, the comfort food remakes like chicken parm with seitan, tofu parm, vegan tiramisu, homemade cottage cheese. I also cleaned up the page itself. The name field now says what she does and who it is for, the bio says vegan comfort food, cookbook author, brand contact, and where to get the recipes, so anyone landing there knows in three seconds whether to follow. Every cover has the same look. The highlights are organised so a new visitor can find the cookbook, the recipes, and the community reposts without hunting. The link sends people to the blog, so the followers turn into readers and cookbook buyers instead of just numbers. Then I stayed on it. Replies, community reposts, watching which formats pulled and doing more of those. The page sits at 343,000 followers with over 1,300 posts and a verified badge, and it feeds her blog and cookbook rather than living on its own. She stopped being the social media manager for her own brand and got that time back. branding social media marketing paid ads funnel design…