A brand identity and production project focused on creating a clean, modern logo system and translating it into real-world print and product applications.

I developed the visual direction, typography, and mark variations to ensure the logo works seamlessly across apparel, marketing materials, and physical goods. The goal was to create a mark that feels elevated and motivational while remaining highly versatile for production workflows like screen printing, embroidery, and digital use.

Scope of work:

• Logo concept and vector development
• Typography and layout exploration
• Print-ready file preparation
• Mockups for apparel and branded products

This project highlights my strength in bridging design and production — making sure what looks great on screen is engineered to reproduce flawlessly in the real world.

End-to-end brand identity and visual system created for All Day Extracts and All Day Edibles, including logo design, brand guidelines, apparel graphics, and full packaging design.

The project focused on building a cohesive, modern cannabis brand presence that feels premium, bold, and retail-ready across every touchpoint. From concept sketches through final production files, I developed scalable logo marks, typography direction, color palettes, and packaging layouts designed to stand out on shelves while remaining compliant and production-friendly.

Deliverables included primary and secondary logos, label and box packaging, merchandise and apparel graphics, and ready-to-print production assets. The final identity creates a unified look across extracts, edibles, and promotional materials while reinforcing strong brand recognition.