Hi, I’m Belen Lopez-Fuchet Martin, a results-oriented Digital Marketing and Communications Specialist with 10+ years of experience leading AI-enhanced campaigns, B2B brand strategy, and marketing automation. I excel at analyzing outreach workflows, implementing real-time alerts, and boosting engagement on LinkedIn and other digital platforms, delivering measurable results under tight deadlines. I am analytical, hands-on with automation tools and AI-driven marketing, and I thrive in cross-functional collaboration to drive digital transformation and brand automation. I am immediately available for new opportunities.…

Belen LOPEZ-FUCHET

Hi, I’m Belen Lopez-Fuchet Martin, a results-oriented Digital Marketing and Communications Specialist with 10+ years of experience leading AI-enhanced campaigns, B2B brand strategy, and marketing automation. I excel at analyzing outreach workflows, implementing real-time alerts, and boosting engagement on LinkedIn and other digital platforms, delivering measurable results under tight deadlines. I am analytical, hands-on with automation tools and AI-driven marketing, and I thrive in cross-functional collaboration to drive digital transformation and brand automation. I am immediately available for new opportunities.…

Available to hire

Hi, I’m Belen Lopez-Fuchet Martin, a results-oriented Digital Marketing and Communications Specialist with 10+ years of experience leading AI-enhanced campaigns, B2B brand strategy, and marketing automation. I excel at analyzing outreach workflows, implementing real-time alerts, and boosting engagement on LinkedIn and other digital platforms, delivering measurable results under tight deadlines.

I am analytical, hands-on with automation tools and AI-driven marketing, and I thrive in cross-functional collaboration to drive digital transformation and brand automation. I am immediately available for new opportunities.

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Language

Spanish; Castilian
Fluent
English
Advanced
French
Fluent

Work Experience

Marketing, Communications & Branding Consultant at Freelance (Lausanne)
April 1, 2024 - October 28, 2025
Designed and optimized marketing automation workflows using AI and CRM integration to enhance client communication and conversion. Implemented real-time alert systems (email and Slack) for client engagement tracking. Conducted workflow analyses to identify process improvements and enhance outreach efficiency. Delivered AI-powered content and SEO strategies increasing visibility and engagement rates. Collaborated remotely with clients to align digital transformation and brand automation strategies.
Marketing and Communications Specialist at LIGENTEC
April 1, 2024 - April 1, 2024
Led global digital marketing strategy and automation initiatives for a B2B high-tech firm. Managed CRM workflows, LinkedIn automation, and data-driven campaigns that boosted engagement by 30%. Oversaw analytics dashboards to monitor KPIs, optimize campaigns, and report actionable insights. Implemented AI-assisted content generation and automated reporting systems. Coordinated over 100 international events, integrating digital and physical marketing campaigns.
Digital Marketing and Communications Specialist at EVS partner of Nestlé – Vevey
July 1, 2018 - July 1, 2018
Managed multichannel digital campaigns (SEO, SEM, Social Media, Email) for multiple B2C/B2B brands. Implemented marketing automation work flows for newsletters and e-commerce engagement. Supported CRM data updates and analytics for campaign performance optimization. Improved UX and automation-based communication flow between teams and stakeholders.
Commercial and Marketing Assistant at OC Sport Extreme Sailing Series – Paudex
August 1, 2015 - August 1, 2015
Assisted in event marketing and sponsorship management for the global sailing circuit, working with premium brands such as Land Rover, Red Bull, SAP, and Sony. Assisted in brand activation and guest experience programs across international venues. Collaborated on promotional content and communication materials to enhance sponsor visibility and engagement.
Business and Commercial Development at Repsol – Madrid, Spain
February 1, 2015 - February 1, 2015
Supported marketing communication materials and presentations for internal and external stakeholders. Assisted in market analysis and strategic communication projects, improving clarity and brand coherence.
Operations Coordinator at Xcape – Playa del Carmen, Mexico
May 1, 2014 - May 1, 2014
Coordinated international events and tours, managing logistics, operations, and on-site customer experience. Developed strong organisational and communication skills in multicultural contexts.
Sales and Marketing Assistant at DHL – Madrid, Spain
December 1, 2013 - December 1, 2013
Managed sales quotations, marketing materials, and customer support for air and sea logistics. Provided market analysis and communication updates to align sales and marketing teams internationally.
Trade Marketing Intern at Coca-Cola – Madrid, Spain
July 1, 2012 - July 1, 2012
Supported promotional launches and merchandising campaigns, collaborating with external agencies. Monitored campaign performance and stock management, ensuring on-brand visibility at point of sale.

Education

Master’s Degree in Business Administration and Marketing at ESIC Business & Marketing School, Madrid, Spain
October 1, 2007 - June 6, 2012
Bachelor in Business Administration and Marketing (Erasmus) at Rennes School of Business, France
January 1, 2010 - December 31, 2011
Digital Strategy Course at CREA Lausanne, Switzerland
April 1, 2018 - June 30, 2018
Community Manager & Brand Content Certificate at CAD School, Lausanne, Switzerland
November 1, 2024 - December 31, 2024
Digital Marketing and Social Media Certificate at CAD School, Lausanne, Switzerland
January 1, 2025 - January 31, 2025

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Software & Internet, Professional Services