Example Web Design Project Brief

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What is a web design brief? How do I construct a web design brief so the freelancer I hire can make me a quality website design?

Here’s a web design brief definition:

Effective website design briefs will contain an overview of your entire project, which includes:

  • Web design wanted – include a sample web design or two if you can!
  • Key dates & deadlines
  • Audience for project
  • Deliverable outcomes
  • Project goals

The key to getting the web design you want is to make sure your client brief template is fantastic and includes everything your freelancer could possibly need.

The truth is, it can be hard to know what to include in website creative briefs when you’re planning your project. If you have no idea how a web design brief template works, how are your freelancers supposed to know what’s needed of them?

Web design project brief template:

Luckily, we’ve provided a web design brief template, so you’ll know how to write a web design brief and bag yourself one strong website design!

This brief will provide your freelancer with everything they need to know about both your project and your business. If you’re struggling to get off the starting block, feel free to use it as a template for your own brief:

Name: Moonlimited company web design project

About our company: Moonlimited is a high-fashion, sustainable clothing brand that caters to a customer base of over 750,000. We create unique & high-fashion clothing for young women around the world, that is 100% sustainable and good for the planet. The company has been running for 2 years, working solely on Instagram.

What do we need?: We need a website design for our company.

Why do we need it?: We’re looking to grow our fashion business at an international scale, and bring more brand awareness to the sustainable choices we make as a company.

Our vision for the project: As a startup, we’re very new to this business, and will need a web designer to start completely from scratch. The web design needs to showcase our love for the planet, whilst fitting in with the sophisticated, professional aspect of the fashion industry. The website should draw in our target audience – we’re looking for something fun and contemporary, yet trendy and sleek at the same time. Our company name features the word “moon”, so we’d like to try out interesting ways of incorporating a moon into the web design.

Here are some examples of styles we like: (make sure to add the URL’s!)

Source
Source
Source

Where will the web design be used?: It’ll be used on our main company domain which will be our point of call for all customers as an eCommerce site.

What file types are required?: Any images used on the site will need to be saved as both PNG & PSD files (this is so we have the original format in the event we need to create any future modifications).

Target audience: Our primary customers are females in 18-34 range, with a limited exposable income and a passion for the welfare of the planet.

Deadline: We need this web design as soon as possible so we’ve given a deadline of 1 month: 30th September.

Budget: $4,500

Point of contact: You’ll be collaborating with our head of Marketing – Joanna.

Analysis:

Now, let’s break the brief down section-by-section so you know exactly how it works: 

Name: Moonlimited company web design project

Your freelancer is probably working on lots of different freelance projects, so give yours a name to distinguish it. It’ll help you keep organized too.

About our company: Moonlimited is a high-fashion, sustainable clothing brand that caters to a customer base of over 750,000. We create unique & high-fashion clothing for young women around the world, that is 100% sustainable and good for the planet. The company has been running for 2 years, working solely on Instagram.

Why does the freelancer need to know about you and your company? Well, giving them the whole picture helps the freelancer create the most appropriate design for you. A family-run business may want a very different web design style from a huge corporation. Tell your freelancer what you do and how you do it.

What do we need?: We need a web design for our company.

Be specific about what you want. Is it just a website design you need, or will you need extra branding such as a color scheme or business card? Let your freelancer know upfront and this will help them work out how long your project will take to complete.

Why do we need it?: We’re looking to grow our fashion business at an international scale, and bring more brand awareness to the sustainable choices we make as a company.

This might seem completely obvious to you, but sometimes spelling out the motivation for your project can be really helpful. It gives the freelancer extra insight into why you need a new web design; do you want to reach new customers, are you changing your business, is your current web design unsuitable? All this extra information will help your freelancer do a great job.

Our vision for the project: As a startup, we’re very new to this business, and will need a web designer to start completely from scratch. The web design needs to showcase our love for the planet, whilst fitting in with the sophisticated, professional aspect of the fashion industry. The website should draw in our target audience – we’re looking for something fun and contemporary, yet trendy and sleek at the same time. Our company name features the word “moon”, so we’d like to try out interesting ways of incorporating a moon into the web design.

If you already have an idea of how you want your web design to look, or have some brand assets in the works, make sure to include them. This will help the freelancer hit the ground running and could shorten the delivery time. Don’t worry if you don’t know what you want yet – mention this to your freelancer and you can talk through ideas together.

Here are some examples of styles we like:

https://dribbble.com/shots/14802694-Wedding-Store
https://dribbble.com/shots/14758902-Clothes-Brand-Website https://dribbble.com/shots/10291180-Fashion-Editor-magazine/attachments/2169895?mode=media

Note: For the sake of this article, we included the links as images, but for your design brief, they should be in URL format.
Sometimes it’s hard to describe a style you like, which is why you need to show your freelancer. Include images, links to other web designs you’ve seen, color pallets, fonts – anything that will help your freelancer get a good idea of what you want your finished web design to look like.

Where will the web design be used?: It’ll be used on our main company domain which will be our point of call for all customers as an eCommerce site.

Where you want to use your web design can affect the kind of design the freelancer creates. Try your best to future-proof your design. Your freelancer should design your website in a way that will suit your requirements.

What file types are required?: Any images used on the site will need to be saved as both PNG & PSD files (this is so we have the original format in the event we need to create any future modifications).

Granted, this may not be information that you know. But, depending on your web design, and what media you have on it, you’ll need different file types. If you’re not sure about this, it’s something to ask your freelancer.

Target audience: Our primary customers are females in 18-34 range, with a limited exposable income and a passion for the welfare of the planet.

Your target audience is a vital piece of information that your freelancer should know. It’ll help them design a website that specifically targets that section of the market and helps you draw in custom.

Deadline: We need this web design as soon as possible so we’ve given a deadline of 1 month: 30th September.

When do you need your project to be completed? Don’t forget this crucial detail.

Budget: $4,500

How much will you pay for the project? If you have a budget in mind, include it in your project brief. If you have no idea, you can discuss costs with your freelancer.

Point of contact: You’ll be collaborating with our head of Marketing – Joanna.

Who will your freelancer be dealing with? Make it easier for remote workers to communicate with you by making it clear who their point of contact is during the project. There will be extra questions and work that needs to be signed off, so make sure your freelancer gets straight through to the right person.


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When you post a project brief on Twine, you can add a fully comprehensive project description. This will help you find the right creative freelancer and ultimately get the project you want.

We vet all of our web designers and match them to clients using over 10 different criteria. This allows both parties to gain maximum results at the most effective price. We’re here to help along every step of the way and will do everything we can to make sure you have an awesome experience.

So, there you have it! A top-quality graphic design brief template for your web design project. For more help on writing a great project brief, check out our article here – or, check out our other creative brief examples: Logo Design Brief, Animation Project Brief, Illustration Project Brief, Music Production Project Brief, Copywriting Project Brief

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