VickyIf you’re shopping for scroll-stopping short-form videos, these are the websites to hire UGC creators for TikTok and Reels without wasting weeks in DMs. The right creator can deliver ad-ready product demos, testimonials, unboxings, and trend-led hooks that feel native to the feed and convert.
In this guide, you’ll get 10 reliable platforms to source talent fast, plus what each site is best for, how pricing usually works, and how to pick creators who match your brand voice.
What a UGC Creator Does (and How It’s Different From an Influencer)
UGC creators produce content for your brand to use on your own channels and ads. They’re hired for their on-camera presence, editing style, and ability to communicate benefits quickly, not necessarily for their follower count. Influencers typically charge for both content creation and distribution to their audience. If your goal is to scale paid social creatives for TikTok and Reels, UGC creators are often the more efficient route because you’re paying for outputs you can iterate, test, and repurpose.
Budgeting for outputs? Learn what brands typically pay in our UGC creator rates guide.
Understanding UGC and Its Importance for Social Media
User-generated content (UGC) has taken the social media world by storm. It refers to any content – be it videos, images, reviews, or text – created by individuals rather than brands. UGC resonates with audiences because it offers authenticity and relatability that polished brand ads often lack. In an age where consumers are bombarded with marketing messages, UGC has emerged as a powerful alternative that connects with users on a more personal level.
With the rise of platforms like TikTok and Instagram Reels, UGC has become crucial for brands looking to enhance their online presence. These platforms thrive on creativity and engagement, making authentic content from real users a perfect fit. This content not only incites excitement but also fosters deeper connections between brands and consumers, leading to higher engagement rates and customer loyalty. For brands, working with professional UGC creators for influencer marketing is one of the fastest ways to scale authentic content marketing.
How to Choose the Best Website to Hire UGC Creators
Here are a few conditions you can consider before hiring UGC creators,
- Usage rights: Confirm if pricing includes paid ads usage (and for how long).
- Creator vetting: Look for portfolio depth, niche experience, and ad-style hooks, not just aesthetics.
- Turnaround time: If you’re running weekly creative tests, speed matters as much as style.
- Briefing tools: Platforms that support structured briefs reduce revisions.
- Pricing model: Fixed packages vs hourly vs marketplace bids, choose based on how tightly you need to control budget.
The Top 10 Websites to Discover UGC Creators
Ready to find the perfect UGC creators for your TikTok and Reels campaigns? Here’s a curated list of the top 10 websites designed to connect brands with innovative creators. Each site comes packed with features and benefits to help streamline your search.
1. Twine
Twine is a top platform for brands looking to connect with UGC creators for TikTok and Instagram Reels. Specializing in creative freelancing, Twine offers a diverse marketplace of content creators skilled in video production, editing, and social media marketing. Brands can browse creator portfolios, review past work, and post briefs to attract the right talent.
One of Twine’s standout features is its ability to match businesses with vetted creators, ensuring high-quality user-generated content that aligns with brand aesthetics and messaging. The platform also provides transparent pricing, making it easy for brands to budget for their UGC campaigns effectively. Whether you’re looking for engaging short-form videos, product showcases, or trend-driven content, Twine simplifies the process of hiring skilled UGC creators.
Best for: Brands that want reliable UGC creators plus broader creative support (editing, motion, scripts).
Why brands use it: You can review portfolios, post a brief, and hire creators who already understand short-form pacing for TikTok and Reels. It’s especially useful when you want creators who can also edit variations for ad testing.
Tip before you hire: Add your deliverables upfront, number of hooks, length, aspect ratio, and paid usage rights. For role clarity, use our UGC creator job description template when writing your brief.
2: Upfluence
Upfluence is an excellent platform that allows brands to scout and connect with UGC creators across various niches. With its user-friendly interface, brands can filter search results based on criteria like audience size, engagement rates, and niche specialization. This targeted approach ensures brands find creators who can best represent their values.
Additionally, Upfluence offers analytics tools that can help brands track the performance of UGC campaigns, making it easier to measure ROI accurately. The platform also provides resources for brands to understand how to optimize their campaigns based on creator performance, ensuring that every collaboration is as effective as possible.
3: Trend.io
Trend.io is another fantastic option for finding UGC creators on platforms like TikTok. The platform focuses on emerging trends and allows brands to discover creators who are setting those trends. With integrated tools for collaboration, brands can easily negotiate deals and manage the creation of content.
Trend.io also provides a robust analytics dashboard that offers insight into the types of content performing best, shaping future strategies. The platform encourages brands to stay ahead of the curve by highlighting trending topics and creators, ensuring that their campaigns resonate with current audience interests.
4: CreatorIQ
CreatorIQ stands out as a comprehensive influencer marketing platform. Brands can discover a wide array of UGC creators by accessing detailed performance metrics and demographic insights. It’s perfect for brands looking to base their decisions on data-driven insights.
It also features campaign management tools, which streamline collaborations between brands and creators. The platform’s ability to integrate with various social media channels means that brands can manage their entire influencer marketing strategy from a single dashboard, making it easier to coordinate efforts across multiple platforms.
5: Billo
Billo is a dedicated platform for brands looking to source high-quality UGC videos tailored for TikTok and Instagram Reels. The platform streamlines the process by allowing brands to submit creative briefs, match with vetted creators, and receive custom video content within days. This seamless workflow ensures brands can quickly scale their content strategy without the hassle of traditional production.
Additionally, Billo provides brands with the flexibility to test different styles of UGC content and optimize their campaigns based on performance. With a straightforward pricing model and no long-term commitments, it’s an ideal solution for businesses seeking authentic, engaging content that resonates with their target audience.
6: Influencity
Influencity is tailored to brands wanting comprehensive analysis and measurement tools combined with UGC creator discovery. The platform enables brands to analyze the impact of UGC on their campaigns, tracking metrics that matter.
Its robust database of creators allows users to filter by various dimensions, ensuring the best project collaborations. With features that allow brands to benchmark their campaigns against industry standards, Influencity helps brands not only find creators but also refine their marketing strategies for optimal performance.
7: Heepsy
Heepsy provides an extensive network of UGC creators. Brands can easily search through multiple filters, including follower count and engagement rate. Heepsy empowers brands with insights that guide collaboration decisions, ensuring a good fit.
Additionally, Heepsy promotes transparency, allowing brands to see creator authenticity metrics, reducing risks of partnerships with inauthentic influencers. This level of transparency is crucial in today’s digital landscape, where authenticity can significantly influence consumer trust and brand loyalty.
8: Fohr
Fohr is an excellent choice for brands wanting a personalized approach to UGC creator collaboration. Brands submit their project briefs, and the platform matches them with relevant creators based on an algorithm. This can save time and facilitate connection with suitable creators.
Moreover, Fohr’s built-in tracking features simplify progress assessment on campaigns. By providing real-time updates and performance metrics, brands can adjust their strategies on the fly, ensuring that their campaigns remain agile and responsive to audience feedback.
9: Grin
Grin is designed for brands focusing on eCommerce, providing a tailored experience for finding UGC creators who align with product promotion. The platform integrates smoothly with eCommerce platforms, streamlining collaboration workflows.
Grin offers an impressive suite of data-driven tools, empowering brands to track their UGC initiatives effectively. With features that allow for the management of product seeding and tracking of creator-generated content, brands can ensure that their products are showcased authentically and effectively across social media platforms.
10: Afluencer
Afluencer opens doors to collaborations with budding UGC creators, ensuring brands can tap into fresh voices. The platform emphasizes community building, connecting brands with creators who are passionate about their work, leading to authentic partnerships.
In addition to finding suitable creators, Afluencer aids brands in measuring the effect of UGC efforts on their overall campaigns. The platform’s focus on fostering genuine relationships between brands and creators helps cultivate a sense of loyalty and authenticity that resonates with audiences.
Final Thoughts
The best UGC creator platform depends on what you’re optimizing for: speed, price consistency, creator vetting, or campaign management. If you’re running TikTok and Reels ads, prioritize creators who can deliver multiple hooks, strong product storytelling, and clean edits you can iterate. Treat UGC like performance creative, the more structured your brief and feedback loop, the faster you’ll find winners you can scale.
Connect with Expert UGC Creators on Twine
If you want fewer mis-hires and faster turnaround, Twine makes it easy to hire UGC creators who can shoot, script, and edit short-form videos built for TikTok and Reels. Share your product, audience, and must-hit talking points, then review portfolios and hire creators who match your brand tone.
Post your brief on Twine and start receiving proposals from UGC creators who can deliver ad-ready videos.
Related Reads
- Curious about budgets? Learn what brands pay in our UGC creator rates guide
- Ready to hire? Follow our how to hire UGC creators guide
- Write a better brief faster with our what makes a good project brief?
- Hiring for outcomes? Use our UGC creator job description template
Raksha
