One example of a social media campaign I helped develop was for a podcast and interview series called “Between Takes,” which I co-produced with a film associate. The concept of the series is centered around conversations with credited filmmakers and creatives, checking in on their journeys and what they’re building “in between takes,” a phrase that plays on film set terminology.
For Season 1, our goal was to launch the series with three strong episodes featuring filmmakers in the industry while building awareness for the show across social platforms. To support this, we created a structured social media rollout designed to generate interest before and after each episode release.
Weeks prior to the first episode launch, we released an opening promotional video to introduce the concept and establish the brand identity of the series. For each episode, we produced both long-form content (full interviews) and short-form social clips optimized for platforms like Instagram and TikTok to drive discovery and engagement.
We also captured behind-the-scenes content during production to create additional marketing assets that kept the audience engaged between episode releases. To strengthen reach and consistency, we used targeted and consistent hashtags, collaborated with our guest filmmakers for cross-promotion, and encouraged them to share the content with their audiences.
More recently, we produced and released a Black History Month special episode, where I served as co-producer, director of photography, and editor. This episode was supported with additional social content and promotional clips to highlight the guest and amplify the cultural significance of the conversation.
Overall, the campaign combined storytelling, episodic content, and strategic social media distribution to grow awareness for the series and engage audiences within the film and creative community.…One example of a social media campaign I helped develop was for a podcast and interview series called “Between Takes,” which I co-produced with a film associate. The concept of the series is centered around conversations with credited filmmakers and creatives, checking in on their journeys and what they’re building “in between takes,” a phrase that plays on film set terminology.
For Season 1, our goal was to launch the series with three strong episodes featuring filmmakers in the industry while building awareness for the show across social platforms. To support this, we created a structured social media rollout designed to generate interest before and after each episode release.
Weeks prior to the first episode launch, we released an opening promotional video to introduce the concept and establish the brand identity of the series. For each episode, we produced both long-form content (full interviews) and short-form social clips optimized for platforms like Instagram and TikTok to drive discovery and engagement.
We also captured behind-the-scenes content during production to create additional marketing assets that kept the audience engaged between episode releases. To strengthen reach and consistency, we used targeted and consistent hashtags, collaborated with our guest filmmakers for cross-promotion, and encouraged them to share the content with their audiences.
More recently, we produced and released a Black History Month special episode, where I served as co-producer, director of photography, and editor. This episode was supported with additional social content and promotional clips to highlight the guest and amplify the cultural significance of the conversation.
Overall, the campaign combined storytelling, episodic content, and strategic social media distribution to grow awareness for the series and engage audiences within the film and creative community.WW…