Available to hire
Hi, I’m Bridget Lyons—a product designer with 18+ years of experience blending scrappy startup agility with mature design practices. I’m passionate about solving complex problems with user-centered, scalable design and delivering solutions that balance user needs with business goals.
I’m expert in UX/UI design, design systems, accessibility, and cross-functional leadership across SaaS, mobile, web, and enterprise platforms. I’ve driven measurable results—boosting ARR by 88% and delivering $3.3M in projected savings—by shipping thoughtful, data-informed products and building strong design foundations across teams.
Experience Level
Language
English
Fluent
Work Experience
Senior UX Designer at Consumer Reports
June 1, 2025 - November 6, 2025Designed, tested and implemented a combined search-and-browse menu, boosting success rates by 75% and improving task completion by 70%. Redesigned Ozma, an enterprise-scale atomic design system, consolidating a fragmented user experience into a unified, tokenized framework. Drove process improvements and design system governance, enabling scalable onboarding processes across squads.
Founding Product Designer & Product Owner at tRetail Labs
September 1, 2024 - November 6, 2025Designed a POC dashboard aggregating actionable insights from passengers engaging with Food & Beverage services during their airport journey, using data from smart walls, gesture interactions, kiosks, and surveys to improve hospitality experiences. Established Jira and Confluence frameworks to capture product documentation, and created user stories and tasks to support design and development workflows. Designed thought leadership social media campaigns showcasing our digital insights to enhance airport F&B experiences.
Founding Product Designer at Tattle
February 28, 2025 - February 28, 2025Developed accessible, Wasabi design System that enhanced productivity and drove 30% improvement in go-to-market strategy. Increased ARR by 112% in the first year through data-driven features for restaurant menu optimization. Generated 7.21% upsell revenue in a single month by launching an AI-driven Online Reviews feature. Delivered AI-powered features that helped General Managers boost guest satisfaction by over 34%. Collaborated with product management and engineering teams to deliver user-centered solutions for the hospitality industry.
Principal UX Strategist at BNO
February 1, 2025 - November 6, 2025Conducted a comprehensive website audit by analyzing existing research, evaluating brand positioning, value proposition, lead generation, and UX best practices, delivering recommendations across 5 key focus areas to establish a strong foundation for growth in 2026. Led a UX strategy to redesign WestHealthMosaic.com’s taxonomy and navigation—conducting user research, competitive analysis, and content audits to address usability challenges—resulting in an intuitive mega menu, scalable taxonomy, and improved content discoverability that enhanced engagement, credibility, and SEO performance.
Lead Experience Designer at Big Nerd Ranch (now Amdocs)
June 30, 2023 - June 30, 2023Conducted comprehensive usability audit of Chick-fil-A’s eLearning platform ensuring accessibility compliance, resulting in 50%+ increase in adoption rates. Co-led generative research project for Cricket Wireless pivoting from product to experience transformation, identifying friction reduction opportunities with projected savings of $3.3 million. Led DesignOps initiatives that standardized case studies, defined UX discovery processes, and improved project scoping, directly contributing to increased sales growth. Managed stakeholder relationships and presented design solutions to C-level executives.
Fractional Product Designer at Studio b Creative Co., LLC
March 1, 2019 - November 6, 2025Designed native iOS mobile gig economy application for an early-stage startup securing Series A funding by creating an agentic AI-powered app that strengthens community connections and builds confident, capable teens. Redesigned immigration web application for WES (World Education Services) transforming a complex user journey into a streamlined, efficient application experience. Rebranded and redesigned the etherFAX marketing website, resulting in a 64% increase in traffic, a 61% rise in sessions, and a 65% improvement in session duration. Created a code-based design system, Alchemy for Visual Lease, a lease management SaaS solution that improved go-to-market strategy by 50%+ and boosted customer satisfaction scores.
Education
Associates in Advertising Design at Hussian School of Art
January 11, 2030 - May 1, 1998Qualifications
Hyper Island Certificate - Leadership Essentials
January 11, 2030 - January 1, 2023Storytelling for UX
January 11, 2030 - January 1, 2022Designing for Influence
January 11, 2030 - January 1, 2022Advanced UX Certificate
January 11, 2030 - January 1, 2021Product Management Certificate
January 11, 2030 - January 1, 2016Industry Experience
Software & Internet, Professional Services, Retail, Travel & Hospitality, Media & Entertainment
Experience Level
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