I’ve built my career operating across product marketing, growth, and demand generation, with a consistent through line: turning insight into systems that drive measurable results. I’ve owned positioning, messaging, and go‑to‑market strategy for SaaS products, partnered closely with sales to improve conversion and pipeline quality, and run coordinated multi‑channel campaigns that blend email, content, events, and targeted outreach. I’m hands on with marketing automation, segmentation, lead scoring, and lifecycle design, and I’m comfortable building the operational backbone, dashboards, workflows, routing logic, and reporting, that keeps a funnel healthy and predictable.
Across every role, I’ve been the person who steps into ambiguity, builds structure where none exists, and moves quickly from idea to execution. I’ve launched new audiences from scratch, designed nurture paths that increase SQL progression, and run test‑and‑learn programs that sharpen messaging and improve conversion at every stage. I bring a mix of strategic thinking and tactical execution, a strong partnership mindset with Sales, and a bias toward clarity, iteration, and outcomes. At my core, I’m a builder, someone who enjoys creating systems, stories, and processes that scale.
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