I am a Google-certified Digital Marketing & E-commerce Specialist with over 3 years of experience supporting marketing and sales operations in Ghana. I help teams attract, engage, and convert audiences through data-driven strategies across SEO, email marketing, analytics, and e-commerce optimization. I enjoy collaborating across channels to drive measurable results and continuously improve performance, focusing on customer acquisition, engagement, and retention.…

Sylvester Kwabena Obeng

I am a Google-certified Digital Marketing & E-commerce Specialist with over 3 years of experience supporting marketing and sales operations in Ghana. I help teams attract, engage, and convert audiences through data-driven strategies across SEO, email marketing, analytics, and e-commerce optimization. I enjoy collaborating across channels to drive measurable results and continuously improve performance, focusing on customer acquisition, engagement, and retention.…

Available to hire

I am a Google-certified Digital Marketing & E-commerce Specialist with over 3 years of experience supporting marketing and sales operations in Ghana. I help teams attract, engage, and convert audiences through data-driven strategies across SEO, email marketing, analytics, and e-commerce optimization.

I enjoy collaborating across channels to drive measurable results and continuously improve performance, focusing on customer acquisition, engagement, and retention.

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Skills

Experience Level

SEO
Expert
Email Marketing
Expert
Copywriting
Expert
Google Ads
Expert
Instagram
Expert
Facebook Ads
Intermediate
Adobe Illustrator
Intermediate
Adobe Photoshop
Intermediate
Adobe Premiere Pro
Intermediate
Data Visualization
Intermediate
GA4
Intermediate
HubSpot
Intermediate
Shopify
Intermediate
WordPress
Intermediate
DaVinci Resolve Studio
Intermediate
Final Cut Pro X
Intermediate
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Language

English
Fluent

Work Experience

Digital Marketing Specialist at Vestige Ghana Limited
August 2, 2021 - September 17, 2025
Crafted and executed comprehensive digital marketing strategies to enhance brand visibility and drive sales growth. Managed and optimized social media campaigns along with online advertising initiatives, analyzing performance metrics to enhance outcomes. Collaborated with team members to conceptualize and produce engaging content, fostering audience interaction and increasing brand awareness.
Digital Marketing Specialist at Vestige Ghana Limited
June 1, 2019 - Present
Cultivated expertise in SEO, social media management, and data-driven marketing strategies, establishing a competitive edge.
Digital Marketing Specialist at VESTIGE GHANA LIMITED
August 1, 2021 - September 17, 2025
Crafted and executed comprehensive digital marketing strategies to enhance brand visibility and drive sales growth. Managed and optimized social media campaigns along with online advertising initiatives, analyzing performance metrics to enhance outcomes. Collaborated with team members to conceptualize and produce engaging content, fostering audience interaction and increasing brand awareness.
Digital Marketing Specialist at VESTIGE GHANA LIMITED
June 1, 2019 - Present
Cultivated expertise in SEO, social media management, and data-driven marketing strategies, establishing a competitive edge. Significantly enhanced the company's growth trajectory and market presence through innovative digital initiatives.
Digital Marketing Specialist at Vestige Ghana Limited
August 1, 2021 - September 17, 2025
Collaborated with team members to conceptualize and produce engaging content, fostered audience interaction and increased brand awareness. Managed and optimized social media campaigns along with online advertising initiatives, analyzing performance metrics to improve outcomes.
Digital Marketing Specialist at Vestige Ghana Limited
June 1, 2019 - Present
Cultivated expertise in SEO, social media management, and data-driven marketing strategies, establishing a competitive edge. Significantly enhanced the company's growth trajectory and market presence through innovative digital initiatives.
Digital Marketing & Sales Operations Specialist at Vestige Ghana Limited
January 1, 2019 - January 1, 2022
Led digital promotions, customer engagement, and performance tracking across multiple channels. Contributed to a 25–30% increase in customer inquiries through coordinated marketing initiatives; generated and managed 200+ customer leads, supporting improved conversion and repeat engagement.

Education

Bachelor of EMD at University of Cape Coast
August 17, 2012 - August 23, 2016
Bachelor of Arts – Foundations of Digital Marketing and E-commerce at UNITED LATINOS STUDENTS ASSOCIATION
March 1, 2021 - September 17, 2025
Master of Education (M.Ed) at United Latino Association
January 11, 2030 - January 14, 2026
Google Digital Marketing & E-commerce Professional Certificate at Google
January 1, 2024 - January 1, 2024

Qualifications

Certificate of Google Digital Marketing and E-commerce
June 7, 2023 - December 23, 2024
Google Digital Marketing & E-commerce Professional Certificate
January 1, 2024 - January 14, 2026

Industry Experience

Software & Internet, Media & Entertainment, Professional Services, Education
    uniE621 Responsive search ad organizer
    This project demonstrates my ability to plan, structure, and optimize high-performing Google Responsive Search Ads. I created a complete ad organizer that aligns campaigns, ad groups, keywords, headlines, and descriptions into a clear, scalable framework. The project focuses on writing compelling, conversion-driven ad copy while strictly adhering to Google Ads character limits. Each headline and description is strategically crafted to match user search intent, improve ad relevance, and allow Google’s machine learning to dynamically serve the best-performing combinations. Through this project, I showcase skills in keyword research, ad copywriting, campaign organization, and optimization best practices for search advertising—ensuring clarity, consistency, and maximum ad performance across devices.…