Hi, I am Bob, and I have spent my career designing digital products from enterprise suites to direct-to-consumer digital products. I have worked in media, construction, advocacy, transportation, government services, education, and much more, performing in multiple roles from directing cross functional teams to being an individual researcher running independent studies.
My methods are based on proven industrial design practices and foundations. I love utilizing my experience, creativity, and skills to realize the potential of technology.
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Modernize the NFL app experience to Increase engagement and ad sales.
Solutions.
Timely content: Relevant to the day of the week and the time in the season
Active Consumption: Give the user things to do to put them in control
Skim Friendly: Give people a satisfying quick engagement with the app
Big Gestures: Where possible, use big physical gestures to navigate around the app
Pub Smarts: The all-knowing NFL helps you look good to your friends
Obvious Sharing: Show me how to share it, and make the sharing simple
Results
App engagement soared from under ~30 seconds average to
~2+ minutes
All pre-sold ad inventory delivered before week 4 of the regular season
Increased overall seasonal revenue by ~200%
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