Available to hire
Hi, I’m Dipo Jegede, a dynamic creative leader with over 5 years of experience guiding creative teams and shaping engaging visual narratives.
I thrive on cross-functional collaboration, mentoring junior creatives, and leveraging industry trends to elevate campaigns and brand experiences.
Skills
Experience Level
Expert
Intermediate
Work Experience
Art Director at AB-InBev (DraftLine)
December 1, 2021 - PresentLed the creative vision for the launch of Flying Fish Beer in Nigeria, contributing to a 15% increase in market share within the launch quarter. Led the creative team for Trophy Stout’s ‘Reclaim your DNA’ campaign, nominated for a Cannes Lions Award and won three Loeries awards, making history as the first Indigenous Nigerian brand to achieve such recognition. Conceived and implemented innovative visual marketing campaigns for 'Fly Pool Parties', achieving a 35% surge in attendance and significantly enhancing event engagement. Fostered innovation and collaboration in the creative department, increasing campaign output by 50% and improving team retention by 20% over two years.
Graphics Artist at Ziza Digital
September 1, 2020 - November 1, 2021Developed immersive interactive visual experiences for flagship events resulting in a 150% increase in event engagement. Led the creative development of cross-platform advertising campaigns, improving brand consistency across media outlets. Integrated emerging technologies (e.g., AR/VR) and collaborated with partners and influencers, with KPI tracking and agile processes to enhance storytelling and visual communication.
Brands and Operations Manager at Crafts Village Ltd
May 1, 2020 - January 1, 2021Developed and implemented unique sales plans and marketing strategies, resulting in a 20% increase in overall revenue and a 15% improvement in B2B and B2C sales. Conducted in-depth market research to understand consumer preferences and trends, informing design and marketing strategies for all brand campaigns.
Education
Bachelor of Science at University of Lagos
January 1, 2015 - January 1, 2018Qualifications
Total Brand Experience / Creative Strategy / Art Direction
July 1, 2021 - February 1, 2026Hubspot Academy Digital Advertising
March 1, 2021 - February 1, 2026Industry Experience
Media & Entertainment, Professional Services, Software & Internet, Travel & Hospitality, Retail
Skills
Experience Level
Expert
Intermediate
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