Freelance art director, graphic designer, and illustrator specializing in branding identities and visual strategies across print and digital platforms. With a strong focus on advertising and marketing communications, I lead concept creation, design execution, and production across brand illustrations, packaging, catalogs, brochures, posters, and social media assets. I manage projects end-to-end to ensure cohesive brand narratives and production-ready deliverables, delivering consistently high-quality work on time. Alongside commercial design work, I pursue an active career as an exhibiting fine artist and designer, contributing to local design organizations and international group exhibitions.

Bogdan Maksimovic

Freelance art director, graphic designer, and illustrator specializing in branding identities and visual strategies across print and digital platforms. With a strong focus on advertising and marketing communications, I lead concept creation, design execution, and production across brand illustrations, packaging, catalogs, brochures, posters, and social media assets. I manage projects end-to-end to ensure cohesive brand narratives and production-ready deliverables, delivering consistently high-quality work on time. Alongside commercial design work, I pursue an active career as an exhibiting fine artist and designer, contributing to local design organizations and international group exhibitions.

Available to hire

Freelance art director, graphic designer, and illustrator specializing in branding identities and visual strategies across print and digital platforms. With a strong focus on advertising and marketing communications, I lead concept creation, design execution, and production across brand illustrations, packaging, catalogs, brochures, posters, and social media assets.

I manage projects end-to-end to ensure cohesive brand narratives and production-ready deliverables, delivering consistently high-quality work on time. Alongside commercial design work, I pursue an active career as an exhibiting fine artist and designer, contributing to local design organizations and international group exhibitions.

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Language

English
Fluent
Dutch
Beginner
Croatian
Fluent

Work Experience

Freelance Designer & Illustrator at Upwork
October 1, 2012 - Present
Developed branding identities and visual strategies across print and digital platforms, with a focus on advertising and marketing communications. Led concept creation, design execution, and application across packaging, catalogs, brochures, posters, book covers, social media assets, and brand illustrations. Managed projects end-to-end to ensure cohesive brand narratives and production-ready deliverables, completing nearly 300 successful projects with strong on-time delivery and quality.
Freelance Art Director at Feel Free Design
February 1, 2012 - December 31, 2016
Provided art direction and design for BASF Chemicals, including corporate presentations, brochures, and office space branding. Led full event branding for “150 Years of BASF”, including creative direction for a TV ad, website design, and bespoke corporate wine packaging. Oversaw brand development and packaging design for four Crystal Derma cosmeceutical lines (Atopik, Ichthyol, Sun&Care, Olive), and managed brand adaptation/redesign for Panthenol and Calendula, delivering cohesive print and digital ad campaigns and collateral.
Graphic Designer at No Ordinary Agency
April 1, 2011 - June 30, 2012
Created branding design for Coca-Cola cafés and restaurants across Austria, including environmental graphics and promotional materials. Designed three full cookbooks and retail campaign assets for Coca-Cola. For Burn and Monster Energy, developed event branding and vehicle wraps. Served as lead designer for Pernod Ricard Austria, creating interactive drink menus for the HORECA sector, and designed/illustrated the cover for “Eine Stadt. Ein Buch” in collaboration with Echo Agency.
Graphic Designer at Coba&associates
September 1, 2007 - April 30, 2011
Worked on a wide range of branding and design projects for local and international clients. Created full packaging lines for Nutricima Industries (Nigeria) for the Nunu beverage brand. Led design and event branding for USAID at the Fancy Food Fair in New York. Produced tourism illustrations for the National Tourism Organization of Serbia used in national promotional campaigns. Directed branding and illustration for “Be in Belgrade” at the IPI World Congress, and contributed to food and beverage packaging projects.

Education

Bdes Illustration (Bachelor’s degree in design) at University of Arts Utrecht (Hoogeschool voor de Kunsten)
January 1, 2001 - December 31, 2004
at Faculty of Applied Arts Belgrade
January 1, 1999 - December 31, 2001

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Consumer Goods, Retail, Non-Profit Organization, Professional Services