Co-founder & Creative Lead at Five Folks

Co-founded Five Folks and led social media campaigns for multiple client portfolios, translating business objectives into audience-driven digital campaigns. Developed end-to-end social-first campaigns, overseeing ideation, content creation, rollout, optimization, and performance reporting. Defined content and platform strategies based on audience behavior, trends, and performance insights across major social channels. Spearheaded creative ideation and execution, ensuring brand consistency while pushing fresh, culturally relevant ideas. Built and mentored a multidisciplinary creative team, fostering hands-on learning, accountability, and high creative standards. Established streamlined project management workflows to anticipate risks, manage timelines, and ensure smooth cross-functional delivery. Analyzed campaign metrics to refine creative direction and improve engagement, reach, and effectiveness. Led creative development for digital and print campaigns, translating clients’ briefs