Bonny L. Lyden
Hi! I'm Bonny Lyden, a recent Communication Studies graduate from Texas State University with a passion for creating content that connects with people.
About
Hi! I’m Bonny Lyden, a recent Communication Studies graduate from Texas State University with a passion for creating content that connects with people. Over the past few years, I’ve built experience managing social media, creating short-form video content, designing graphics, and developing marketing campaigns across a variety of platforms, including Instagram, TikTok, LinkedIn, and Facebook.
Most recently, I worked as a Social Media & Marketing Intern at Shmoody, where I planned content calendars, created engaging social campaigns, designed branded graphics, and developed marketing materials that helped connect college students with mental health resources. Through this role, I learned how to blend storytelling with strategy to create content that not only looks great but also drives engagement and builds community.
What sets me apart is my ability to combine creativity with organization. I love staying on top of social media trends, brainstorming fresh ideas, and turning them into content that feels authentic to a brand’s voice. I’m comfortable behind the camera, editing videos, designing in Canva, and collaborating with teams to bring ideas to life. Whether it’s capturing lifestyle content, producing short-form videos, or building a cohesive social media presence, I enjoy creating content that resonates with audiences and delivers results.
I’m especially excited about the opportunity at Twine because real estate is about more than just homes; it’s about telling stories, building trust, and showcasing lifestyles. I would love the opportunity to help bring that vision to life through engaging, high-quality content that strengthens the Twine brand and connects with current and future clients.
- 2 years' experience
- Joined July 2026
Industry experience
- Media & Entertainment
- Education
- Retail
- Non-Profit Organization
Work experience
Created engaging, trend-driven content for Instagram, TikTok, LinkedIn, Stories, and Reels, tailoring messaging per platform to increase audience engagement and brand awareness. Designed branded social media graphics, marketing toolkits, and digital assets in Canva to support partner campaigns and university initiatives. Collaborated with marketing and partnerships teams to develop growth marketing campaigns that expanded app visibility, increased brand awareness, and supported user acquisition efforts. Developed content strategies transforming mental health and wellness topics into accessible, engaging social content for student audiences. Planned and executed student-facing social campaigns promoting digital wellness resources, encouraging app engagement, and strengthening community connections.
Created engaging content for Instagram, TikTok, Stories, and Reels aligned to audience interests and brand identity. Researched social media trends, creators, and trending content formats to generate relevant, engaging content ideas. Supported promotional efforts by identifying student organizations, creators, and campus voices for collaborative outreach and audience growth opportunities. Monitored content performance and audience engagement to identify successful trends and improve future content strategies. Assisted with community engagement through digital outreach, event promotion, and relationship-building with student audiences. Designed graphics and won the 2025 KTSW T-Shirt Design Contest (official merch).
Increased sales through product promotion and personalized customer experiences. Built strong customer relationships to drive repeat business. Supported visual merchandising and in-store marketing efforts.
Education
Certifications and awards
Hire Bonny L. Lyden today
Post a job and invite Bonny, or contact them directly. No hidden commission.