Available to hire
I help organizations gain an edge by leading digital transformation through a user-centric approach. With a strong product vision and design discipline, I set a high bar for quality that aligns with the company’s strategy, delivering tangible outcomes. By asking critical business questions, I identify and validate new product opportunities, moving from Discovery to hypotheses and landing as features, ecosystems, or industry-specific solutions. I bring deep user insights into prioritization and decision making, and I partner closely with engineers to ensure feasibility, scalability, and impactful outcomes. I thrive collaborating across teams and representing Design & Product with credibility and confidence.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Spanish; Castilian
Fluent
Work Experience
User Experience Consultant at Ontario Ministry of Transportation/Labour
March 1, 2017 - PresentPioneered the DA.B.L process in application design (Discovery, Alpha, Beta & Live); runs & facilitates Google Design Sprints, Strategy Sprints & Business Requirements Sprints; creates gamification mechanics for ministry apps; writes and delivers business cases from sprint results; conducts user research and produces prototypes, UI mockups and journey maps; acts as a think tank on technology and research.
User Experience Product Lead at Hockeystick
July 1, 2016 - January 31, 2017Led UX for pipeline/product initiatives, translating business goals into user-centric features. Collaborated with CEO/CTO to plan releases and roadmaps, produced dashboard specs and actionable prototypes, and supported marketing with customer experience pieces.
User Experience Product Manager at Hockeystick
July 1, 2016 - January 31, 2017Led user research with clients; defined requirements for Pipeline; created dashboard specifications (InVision) and features for a lead-management tool; collaborated with CEO/CTO on product releases and feedback; supported marketing with customer experience pieces.
Senior User Experience Designer Team Lead at Synaptive Medical
September 1, 2015 - June 30, 2016Designed a holistic UX vision for the ecosystem and workflow optimization across patient care, informatics, and hardware/software integrations. Prototyped touch-screen UIs for DRIVE robotic surgery, conducted usability testing, and contributed to patient-safety improvements.
Senior User Experience Designer – Team Lead at Synaptive Medical
September 1, 2015 - June 30, 2016Defined holistic UX vision for ecosystem and Informatics; prototyped touch-screen UI for DRIVE; conducted user interviews and usability testing; presented interactive prototypes to stakeholders and executives; collaborated closely with hardware/software teams.
User Experience Designer at SandVine
June 1, 2015 - September 30, 2015Led client experience design for cloud services and help/documentation centers; produced detailed UI specs and visuals; fostered UX culture across teams and helped establish design guidelines and standards.
User Experience Designer - Consulting Contract at Sandvine
June 1, 2015 - September 30, 2015Provided leadership on client experience design; delivered high-detail UX/UI mockups for Cloud Services and Help Center; revamped UI for legacy apps; fostered a UX culture across departments and solidified design guidelines.
User Experience Architect at Canadapost
April 1, 2014 - April 30, 2015Delivered UX design for Community Mailboxes rollout, Card Payment Modernization, Single Sign-On and My Profile/My Account; conducted usability tests and aligned UX with brand guidelines; collaborated across business divisions.
User Experience Architect - Contract at Canadapost
April 1, 2014 - April 1, 2015Built UX deliverables for desktop, tablet and mobile within the Digital Delivery Network; aligned UX with storytelling in customer experience; led UX for Epost and SSO; conducted usability tests and research; collaborated across divisions.
UX/IA Lead at OANDA
August 1, 2013 - March 31, 2014Led the Registration Funnel UX redesign; collaborated with analytics to improve segmentation and conversions; produced interactive prototypes and specs for multi-device experiences; conducted usability testing and A/B-friendly design iterations.
User Experience Manager at OANDA
August 1, 2013 - March 31, 2014Led Registration Funnel UX/UI redesign; developed UX personas from user profiles and analytics; produced fully interactive prototypes for mobile/desktop/tablet; contributed to homepage and landing page optimizations; performed AB testing.
UX Architect - Consulting at Timezone Intranet – Tim Hortons
December 1, 2012 - March 31, 2013Created 300+ interactive wireframes for SharePoint 2013 development; compiled software specifications; delivered stakeholder presentations; designed UI with web 2.0 usability standards.
UX Lead - City of Toronto Children Services at City of Toronto
January 1, 2012 - December 31, 2012Built Information Architecture for CSIS3 Budget Reporting; produced interactive wireframes for 30+ screens; led usability testing and accessibility practices; contributed to training and demos.
Knowledge Centre UX Lead at Barrick Gold
September 1, 2010 - December 31, 2010Led information architecture and UX for knowledge centres; collaborated with OpenText to deliver a comprehensive UX strategy.
UX Architect at Barrick Gold
September 1, 2010 - December 31, 2010Created application IA for SharePoint; delivered sitemaps and workflows; collaborated with multiple departments; translated UI into HTML/CSS for ECM integration; supported adoption improvements.
User Experience Architect at Intercall (Genesys Conferencing)
September 1, 2009 - October 31, 2010Shaped UX flows and reusable UI patterns; revamped desktop UI, designed mobile Join Meeting flow, and contributed to intranet admin system design; produced detailed wireframes and specifications.
UX Architect at Intercall (Genesys Conferencing)
September 1, 2009 - October 1, 2010Designed UX workflows and reusable UIs; revamped desktop UI; created mobile UI for 'Join the Meeting' flow; contributed to intranet administration UX across conferencing products.
Project UX Architect at Intercall (Genesys Conferencing)
January 1, 2009 - October 31, 2010Developed UX flows and UI specifications for conferencing products; improved user adoption and streamlined interaction design.
UX Architect at Ornge
January 1, 2009 - May 31, 2009Designed UX concepts for transport medicine solutions; collaborated on mobile/desktop interfaces to support critical workflows in high-stakes environments.
Interactive Designer at AIC - Financial Group
September 1, 2008 - November 30, 2008Led visual design and UX documentation for web properties; deployed design guidelines and improved site consistency and adoption.
Production Designer at AIC - Financial Group
September 1, 2008 - November 30, 2008Resolved 150+ tickets during a redesign; deployed pages on SharePoint; collaborated to increase productivity and ensure design consistency.
Interactive Designer at Maritz
June 1, 2008 - September 30, 2008Produced web elements and Flash templates for global training courses; collaborated with marketing to deliver engaging digital experiences.
Interactive Designer at Maritz Canada
June 1, 2008 - September 30, 2008Produced web elements for Blackberry training; edited Flash templates and XML data; contributed to cross-department UX guidelines and global design updates.
Web Design Architect at Callture
January 2, 2007 - April 7, 2007Designed company websites, UI and graphics; maintained multiple sites and ensured usability aligned with marketing strategy.
Web Design Architect at Callture
January 1, 2002 - April 30, 2007Designed company websites and UI; maintained multiple websites for the reseller network; established interaction schemes and branding across online presence.
Education
B. Sc. Structural Engineering Design at University of Havana Institute of Technology
January 1, 1994 - December 31, 1994Dennison Bates Advertising Agency Training in Multimedia Interactive Design, Exhibition Design 3D Modeling at Dennison Bates Advertising Agency
January 1, 1996 - December 31, 1998Sheridan College Courses in Design at Sheridan College
January 1, 2003 - December 31, 2003Web 2.0 Expo Conference: User Experience Track Sessions at Web 2.0 Expo
January 1, 2009 - January 31, 2009Persuasion Psychology at Ryerson University
January 1, 2014 - December 31, 2014Human Factors International Certification – Certified Usability Analyst at HFI
January 1, 2013 - December 31, 2013Persuasion Psychology at Ryerson University
January 1, 2014 - February 17, 2026Assorted Courses in Design at Sheridan College
January 1, 2003 - February 17, 2026B. Sc. Structural Engineering at University of Havana Institute of Technology
January 1, 1994 - February 17, 2026Qualifications
Certified Usability Analyst – Human Factors International (HFI)
January 1, 2013 - February 4, 2026Persuasion Psychology
January 1, 2014 - February 17, 2026Industry Experience
Government, Software & Internet, Professional Services, Healthcare, Education, Media & Entertainment
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Hire a UX Designer
We have the best ux designer experts on Twine. Hire a ux designer in Toronto today.