Available to hire
I help organizations gain an edge by leading digital transformation through a user-centric approach. With a strong product vision and design discipline, I set a high bar for quality that aligns with the company’s strategy, delivering tangible outcomes. By asking critical business questions, I identify and validate new product opportunities, moving from Discovery to hypotheses and landing as features, ecosystems, or industry-specific solutions. I bring deep user insights into prioritization and decision making, and I partner closely with engineers to ensure feasibility, scalability, and impactful outcomes. I thrive collaborating across teams and representing Design & Product with credibility and confidence.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Spanish; Castilian
Fluent
Work Experience
User Experience Consultant at Ontario Ministry of Transportation/Labour
March 1, 2017 - PresentPioneered the DA.B.L process in application design (Discovery, Alpha, Beta & Live); runs & facilitates Google Design Sprints, Strategy Sprints & Business Requirements Sprints; creates gamification mechanics for ministry apps; writes and delivers business cases from sprint results; conducts user research and produces prototypes, UI mockups and journey maps; acts as a think tank on technology and research.
User Experience Product Manager at Hockeystick
July 1, 2016 - January 31, 2017Led user research with clients; defined requirements for Pipeline; created dashboard specifications (InVision) and features for a lead-management tool; collaborated with CEO/CTO on product releases and feedback; supported marketing with customer experience pieces.
Senior User Experience Designer – Team Lead at Synaptive Medical
September 1, 2015 - June 30, 2016Defined holistic UX vision for ecosystem and Informatics; prototyped touch-screen UI for DRIVE; conducted user interviews and usability testing; presented interactive prototypes to stakeholders and executives; collaborated closely with hardware/software teams.
User Experience Designer - Consulting Contract at Sandvine
June 1, 2015 - September 30, 2015Provided leadership on client experience design; delivered high-detail UX/UI mockups for Cloud Services and Help Center; revamped UI for legacy apps; fostered a UX culture across departments and solidified design guidelines.
User Experience Architect - Contract at Canadapost
April 1, 2014 - April 1, 2015Built UX deliverables for desktop, tablet and mobile within the Digital Delivery Network; aligned UX with storytelling in customer experience; led UX for Epost and SSO; conducted usability tests and research; collaborated across divisions.
User Experience Manager at OANDA
August 1, 2013 - March 31, 2014Led Registration Funnel UX/UI redesign; developed UX personas from user profiles and analytics; produced fully interactive prototypes for mobile/desktop/tablet; contributed to homepage and landing page optimizations; performed AB testing.
UX Architect - Consulting at Timezone Intranet – Tim Hortons
December 1, 2012 - March 31, 2013Created 300+ interactive wireframes for SharePoint 2013 development; compiled software specifications; delivered stakeholder presentations; designed UI with web 2.0 usability standards.
UX Lead - City of Toronto Children Services at City of Toronto
January 1, 2012 - December 31, 2012Built Information Architecture for CSIS3 Budget Reporting; produced interactive wireframes for 30+ screens; led usability testing and accessibility practices; contributed to training and demos.
UX Architect at Barrick Gold
September 1, 2010 - December 31, 2010Created application IA for SharePoint; delivered sitemaps and workflows; collaborated with multiple departments; translated UI into HTML/CSS for ECM integration; supported adoption improvements.
UX Architect at Intercall (Genesys Conferencing)
September 1, 2009 - October 1, 2010Designed UX workflows and reusable UIs; revamped desktop UI; created mobile UI for 'Join the Meeting' flow; contributed to intranet administration UX across conferencing products.
Production Designer at AIC - Financial Group
September 1, 2008 - November 30, 2008Resolved 150+ tickets during a redesign; deployed pages on SharePoint; collaborated to increase productivity and ensure design consistency.
Interactive Designer at Maritz Canada
June 1, 2008 - September 30, 2008Produced web elements for Blackberry training; edited Flash templates and XML data; contributed to cross-department UX guidelines and global design updates.
Web Design Architect at Callture
January 1, 2002 - April 30, 2007Designed company websites and UI; maintained multiple websites for the reseller network; established interaction schemes and branding across online presence.
User Experience Product Lead at Hockeystick
July 1, 2016 - January 31, 2017Led UX for pipeline/product initiatives, translating business goals into user-centric features. Collaborated with CEO/CTO to plan releases and roadmaps, produced dashboard specs and actionable prototypes, and supported marketing with customer experience pieces.
Senior User Experience Designer Team Lead at Synaptive Medical
September 1, 2015 - June 30, 2016Designed a holistic UX vision for the ecosystem and workflow optimization across patient care, informatics, and hardware/software integrations. Prototyped touch-screen UIs for DRIVE robotic surgery, conducted usability testing, and contributed to patient-safety improvements.
User Experience Designer at SandVine
June 1, 2015 - September 30, 2015Led client experience design for cloud services and help/documentation centers; produced detailed UI specs and visuals; fostered UX culture across teams and helped establish design guidelines and standards.
User Experience Architect at Canadapost
April 1, 2014 - April 30, 2015Delivered UX design for Community Mailboxes rollout, Card Payment Modernization, Single Sign-On and My Profile/My Account; conducted usability tests and aligned UX with brand guidelines; collaborated across business divisions.
UX/IA Lead at OANDA
August 1, 2013 - March 31, 2014Led the Registration Funnel UX redesign; collaborated with analytics to improve segmentation and conversions; produced interactive prototypes and specs for multi-device experiences; conducted usability testing and A/B-friendly design iterations.
User Experience Architect at Intercall (Genesys Conferencing)
September 1, 2009 - October 31, 2010Shaped UX flows and reusable UI patterns; revamped desktop UI, designed mobile Join Meeting flow, and contributed to intranet admin system design; produced detailed wireframes and specifications.
UX Architect at Ornge
January 1, 2009 - May 31, 2009Designed UX concepts for transport medicine solutions; collaborated on mobile/desktop interfaces to support critical workflows in high-stakes environments.
Interactive Designer at AIC - Financial Group
September 1, 2008 - November 30, 2008Led visual design and UX documentation for web properties; deployed design guidelines and improved site consistency and adoption.
Interactive Designer at Maritz
June 1, 2008 - September 30, 2008Produced web elements and Flash templates for global training courses; collaborated with marketing to deliver engaging digital experiences.
Web Design Architect at Callture
January 2, 2007 - April 7, 2007Designed company websites, UI and graphics; maintained multiple sites and ensured usability aligned with marketing strategy.
Knowledge Centre UX Lead at Barrick Gold
September 1, 2010 - December 31, 2010Led information architecture and UX for knowledge centres; collaborated with OpenText to deliver a comprehensive UX strategy.
Project UX Architect at Intercall (Genesys Conferencing)
January 1, 2009 - October 31, 2010Developed UX flows and UI specifications for conferencing products; improved user adoption and streamlined interaction design.
Education
B. Sc. Structural Engineering Design at University of Havana Institute of Technology
January 1, 1994 - December 31, 1994Dennison Bates Advertising Agency Training in Multimedia Interactive Design, Exhibition Design 3D Modeling at Dennison Bates Advertising Agency
January 1, 1996 - December 31, 1998Sheridan College Courses in Design at Sheridan College
January 1, 2003 - December 31, 2003Web 2.0 Expo Conference: User Experience Track Sessions at Web 2.0 Expo
January 1, 2009 - January 31, 2009Persuasion Psychology at Ryerson University
January 1, 2014 - December 31, 2014Human Factors International Certification – Certified Usability Analyst at HFI
January 1, 2013 - December 31, 2013Persuasion Psychology at Ryerson University
January 1, 2014 - February 17, 2026Assorted Courses in Design at Sheridan College
January 1, 2003 - February 17, 2026B. Sc. Structural Engineering at University of Havana Institute of Technology
January 1, 1994 - February 17, 2026Qualifications
Certified Usability Analyst – Human Factors International (HFI)
January 1, 2013 - February 4, 2026Persuasion Psychology
January 1, 2014 - February 17, 2026Industry Experience
Government, Software & Internet, Professional Services, Healthcare, Education, Media & Entertainment
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
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