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I bring clarity and momentum to design projects. Whether it’s UX challenges, tightening up a brand, or getting messy systems back on track. From building design systems that scale to sharpening work already in progress, I help teams deliver work that feels as good as it functions. I’ve led UX modernization at Sentiment.io, created scalable design systems and AI-powered workflows, and collaborated with clients like eBay and Boohoo while contributing marketing visuals. Over the years I’ve worn many design hats—from UX and UI design to brand and product design—always with a user-driven mindset and a love for practical, craft-led outcomes.…I bring clarity and momentum to design projects. Whether it’s UX challenges, tightening up a brand, or getting messy systems back on track. From building design systems that scale to sharpening work already in progress, I help teams deliver work that feels as good as it functions. I’ve led UX modernization at Sentiment.io, created scalable design systems and AI-powered workflows, and collaborated with clients like eBay and Boohoo while contributing marketing visuals. Over the years I’ve worn many design hats—from UX and UI design to brand and product design—always with a user-driven mindset and a love for practical, craft-led outcomes.

Borislav Ivanov

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I bring clarity and momentum to design projects. Whether it’s UX challenges, tightening up a brand, or getting messy systems back on track. From building design systems that scale to sharpening work already in progress, I help teams deliver work that feels as good as it functions. I’ve led UX modernization at Sentiment.io, created scalable design systems and AI-powered workflows, and collaborated with clients like eBay and Boohoo while contributing marketing visuals. Over the years I’ve worn many design hats—from UX and UI design to brand and product design—always with a user-driven mindset and a love for practical, craft-led outcomes.…I bring clarity and momentum to design projects. Whether it’s UX challenges, tightening up a brand, or getting messy systems back on track. From building design systems that scale to sharpening work already in progress, I help teams deliver work that feels as good as it functions. I’ve led UX modernization at Sentiment.io, created scalable design systems and AI-powered workflows, and collaborated with clients like eBay and Boohoo while contributing marketing visuals. Over the years I’ve worn many design hats—from UX and UI design to brand and product design—always with a user-driven mindset and a love for practical, craft-led outcomes.

Available to hire

I bring clarity and momentum to design projects. Whether it’s UX challenges, tightening up a brand, or getting messy systems back on track. From building design systems that scale to sharpening work already in progress, I help teams deliver work that feels as good as it functions.

I’ve led UX modernization at Sentiment.io, created scalable design systems and AI-powered workflows, and collaborated with clients like eBay and Boohoo while contributing marketing visuals. Over the years I’ve worn many design hats—from UX and UI design to brand and product design—always with a user-driven mindset and a love for practical, craft-led outcomes.

Skills

Experience Level

Expert

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Work Experience

UX Lead at Sentiment.io

January 1, 2014 - December 31, 2025

Led UX modernization of Sentiment.io’s social customer support platform. Built a scalable design system and an AI-powered workflow builder. Collaborated with product and engineering to tighten UX across the platform and contributed marketing visuals for key campaigns.

UI/UX Designer at The Mags

January 1, 2012 - January 1, 2014

UI/UX Designer at The Mags, creating web and print design, as well as outdoor campaigns for brands including Vivacom, UBB, and Kamenitza. Collaborated with a skilled design and marketing team.

UI/UX Designer at Trinity Mirror Digital

January 1, 2012 - January 1, 2014

UI/UX designer at Trinity Mirror Digital, enhancing recruitment services and helping launch new property products. Worked closely with designers and developers in London’s Canary Wharf to deliver user-centered design outcomes.

Web/Print Designer at The Mags

January 1, 2011 - January 1, 2012

Web/Print Designer role focused on freelance-style projects while studying, gaining hands-on experience with HTML, CSS, PHP, and MySQL as part of the New Bulgarian University program.

Web/Print Designer at Freelance

January 1, 2005 - January 1, 2011

Took on freelance design projects while studying, building a strong technical foundation in HTML, CSS, PHP, and MySQL.