Strength School — Brand Identity & Guidelines

A complete rebrand for Strength School Malta, creating a stronger, more modern athletic identity.

The client provided an AI-generated concept as a starting point and requested a new logo, visual direction, branding kit, and brand book. I refined the initial idea into a cohesive, functional identity that communicates strength and motivation.

Deliverables included the logo, colour palette, typography, supporting visual elements, and brand guidelines for consistent use across applications.

Tools: Adobe Illustrator and Adobe InDesign.

![Strength School brand application 1](https://www.twine.net/signin

![Strength School brand application 2](https://www.twine.net/signin

![Strength School brand application 3](https://www.twine.net/signin

![Strength School brand application 4](https://www.twine.net/signin

![Strength School brand application 5](https://www.twine.net/signin

![Strength School brand application 6](https://www.twine.net/signin

![Strength School brand application 7](https://www.twine.net/signin

[View the original project](https://www.twine.net/signin