I’m Brady Gunnell, a Creative Director, Producer, and Editor with 15+ years of experience shaping commercial, branded, editorial, and digital content across film, social, broadcast, and live events. I excel at turning ideas into immersive stories, leading concept development, scripting, filming, editing, motion graphics, color grading, sound design, and post-production workflows to craft standout campaigns. Based in Tokyo, I’ve delivered campaigns for Cartier, Dior, Adidas, Chanel, Mercedes-Benz, and Jaguar Land Rover, guiding cross-disciplinary teams from concept to final delivery across digital and physical platforms, while exploring AI-enabled workflows to accelerate production and unlock new creative possibilities for global brands.

Brady Gunnell

I’m Brady Gunnell, a Creative Director, Producer, and Editor with 15+ years of experience shaping commercial, branded, editorial, and digital content across film, social, broadcast, and live events. I excel at turning ideas into immersive stories, leading concept development, scripting, filming, editing, motion graphics, color grading, sound design, and post-production workflows to craft standout campaigns. Based in Tokyo, I’ve delivered campaigns for Cartier, Dior, Adidas, Chanel, Mercedes-Benz, and Jaguar Land Rover, guiding cross-disciplinary teams from concept to final delivery across digital and physical platforms, while exploring AI-enabled workflows to accelerate production and unlock new creative possibilities for global brands.

Available to hire

I’m Brady Gunnell, a Creative Director, Producer, and Editor with 15+ years of experience shaping commercial, branded, editorial, and digital content across film, social, broadcast, and live events. I excel at turning ideas into immersive stories, leading concept development, scripting, filming, editing, motion graphics, color grading, sound design, and post-production workflows to craft standout campaigns.

Based in Tokyo, I’ve delivered campaigns for Cartier, Dior, Adidas, Chanel, Mercedes-Benz, and Jaguar Land Rover, guiding cross-disciplinary teams from concept to final delivery across digital and physical platforms, while exploring AI-enabled workflows to accelerate production and unlock new creative possibilities for global brands.

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Experience Level

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Language

English
Fluent
Japanese
Intermediate

Work Experience

Digital Art Director at Ogilvy (VOJ)
June 1, 2022 - June 1, 2023
Developed integrated paid digital advertisements targeting the Japanese market boosting category market share to 20%. Directed on set photography and post production for bespoke campaigns targeting the Japanese market. Assisted on social media content creation, and in-house campaigns.
Art Director at Wieden+Kennedy
August 1, 2020 - January 1, 2021
Developed innovative art direction and social media concepts for IKEA and Halo-Top, ensuring consistency across campaigns. Conducted in depth research and analysis in branding strategies targeting the Japanese market.
Art Director, Photo and New Media at MedMen
June 1, 2017 - March 1, 2019
Led photo, video, digital, and social content creation for one of the fastest-growing retail brands in the U.S. Directed and produced in-house social content, contributing to a 60% increase in social following and record engagement performance. Contributed to MedMen’s first out-of-home campaign spanning billboards, digital media, retail content, and video assets. Directed product photography, campaign visuals, packaging, motion content, and e-commerce experiences across the brand ecosystem.
Art Director, Director of Photo and New Media at MedMen
June 1, 2017 - March 1, 2019
Contributed to MedMen’s first-ever out of home campaign, covering billboards, digital media, and video. Directed in house social content, which increased social following by 60%, leading to record-breaking engagement rates. Designed e-commerce, UX/UI, and motion content for, improving conversions. Designed packaging, and branding, and conducted on-site proofing, and quality control of MedMen’s own bespoke retail product line.
Founder and Creative Director at ABG
May 1, 2016 - Present
Lead creative direction for high-impact campaigns, increasing metric-wide KPIs by up to 500%. Develop award-winning executions across video, branding, digital, social, mobile, and web. Implement design thinking, UI/UX best practices, and digital marketing strategy to drive reach, boost engagement, and convert users. Clients include Jaguar/Land Rover, Cartier, Kenzo, H&M, Alexander Wang, Adidas, Mercedes-Benz, Idemitsu, Dior, Chanel, Levi’s, Converse.
Creative Director at Slate Magazine
June 1, 2014 - June 1, 2016
Concepted with clients, oversaw, and executed omni channel campaigns, ensuring high-quality, and high performance across platforms. Directed on-set video and photography productions, and managed a team of 6 designers. Campaigns included Mercedes, Acura, AT&T, CVS, Prudential, PayPal, BlackRock, John Templeton Foundation, Esquire, Jaguar, and more.
Senior Art Director at Bullett Magazine
June 1, 2012 - June 1, 2014
Designed and developed print layouts, and UX/UI for the interactive digital publication, ensuring high-end aesthetic appeal across platforms. Collaborated on branding and 3D visual design, cementing Bullett’s iconic identity within the culture and fashion sectors.

Education

Bachelor of Art at University of Utah
February 17, 2000 - February 17, 2004
Master of Interior Architecture at Rhode Island School of Design
February 17, 2008 - February 17, 2011
Master’s in Interior Architecture & Design at Rhode Island School of Design (RISD)
January 11, 2030 - April 24, 2026
Bachelor’s in Film and Video at University of Utah
January 11, 2030 - April 24, 2026
Master’s of Interior Architecture at Rhode Island School of Design (RISD)
January 11, 2030 - June 20, 2026
Bachelor of Film and Video at University of Utah
January 11, 2030 - June 20, 2026

Qualifications

PMI Design Thinking and Product Development
February 16, 2025 - February 17, 2025
Design Thinking and Product Development
January 11, 2030 - April 24, 2026
Project Management Institute
January 11, 2030 - June 20, 2026
Design Thinking and Product Development
January 11, 2030 - June 20, 2026

Industry Experience

Consumer Goods, Gaming, Healthcare, Media & Entertainment, Retail, Software & Internet, Professional Services, Other

Experience Level

Expert
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