Hi, I’m Brady Gunnell, a creative director and designer based in Tokyo with over 15 years of experience spanning Web3, blockchain, digital product design, UI/UX, branding, and video. I’ve led award-winning campaigns for global brands and startups alike, delivering impactful visuals and unforgettable experiences across video, branding, digital, social, mobile, and web. I’m a collaborative leader who thrives on solving problems with a sharp eye for detail and a passion for storytelling that resonates with diverse audiences. I enjoy blending design thinking with strategic marketing to boost engagement, conversions, and growth. I’m excited by AI-enabled workflows and Web3 applications that push creative boundaries while delivering measurable results for brands and communities alike.

Brady Gunnell

Hi, I’m Brady Gunnell, a creative director and designer based in Tokyo with over 15 years of experience spanning Web3, blockchain, digital product design, UI/UX, branding, and video. I’ve led award-winning campaigns for global brands and startups alike, delivering impactful visuals and unforgettable experiences across video, branding, digital, social, mobile, and web. I’m a collaborative leader who thrives on solving problems with a sharp eye for detail and a passion for storytelling that resonates with diverse audiences. I enjoy blending design thinking with strategic marketing to boost engagement, conversions, and growth. I’m excited by AI-enabled workflows and Web3 applications that push creative boundaries while delivering measurable results for brands and communities alike.

Available to hire

Hi, I’m Brady Gunnell, a creative director and designer based in Tokyo with over 15 years of experience spanning Web3, blockchain, digital product design, UI/UX, branding, and video. I’ve led award-winning campaigns for global brands and startups alike, delivering impactful visuals and unforgettable experiences across video, branding, digital, social, mobile, and web. I’m a collaborative leader who thrives on solving problems with a sharp eye for detail and a passion for storytelling that resonates with diverse audiences.

I enjoy blending design thinking with strategic marketing to boost engagement, conversions, and growth. I’m excited by AI-enabled workflows and Web3 applications that push creative boundaries while delivering measurable results for brands and communities alike.

See more

Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
See more

Language

English
Fluent
Japanese
Intermediate

Work Experience

Founder and Creative Director at ABG
May 1, 2016 - Present
Lead creative direction for high-impact campaigns, increasing metric-wide KPIs by up to 500%. Develop award-winning executions across video, branding, digital, social, mobile, and web. Implement design thinking, UI/UX best practices, and digital marketing strategy to drive reach, boost engagement, and convert users. Clients include Jaguar/Land Rover, Cartier, Kenzo, H&M, Alexander Wang, Adidas, Mercedes-Benz, Idemitsu, Dior, Chanel, Levi’s, Converse.
Digital Art Director at Ogilvy (VOJ)
June 1, 2022 - June 1, 2023
Developed integrated paid digital advertisements targeting the Japanese market boosting category market share to 20%. Directed on set photography and post production for bespoke campaigns targeting the Japanese market. Assisted on social media content creation, and in-house campaigns.
Art Director at Wieden+Kennedy
August 1, 2020 - January 1, 2021
Developed innovative art direction and social media concepts for IKEA and Halo-Top, ensuring consistency across campaigns. Conducted in depth research and analysis in branding strategies targeting the Japanese market.
Art Director, Director of Photo and New Media at MedMen
June 1, 2017 - March 1, 2019
Contributed to MedMen’s first-ever out of home campaign, covering billboards, digital media, and video. Directed in house social content, which increased social following by 60%, leading to record-breaking engagement rates. Designed e-commerce, UX/UI, and motion content for, improving conversions. Designed packaging, and branding, and conducted on-site proofing, and quality control of MedMen’s own bespoke retail product line.
Creative Director at Slate Magazine
June 1, 2014 - June 1, 2016
Concepted with clients, oversaw, and executed omni channel campaigns, ensuring high-quality, and high performance across platforms. Directed on-set video and photography productions, and managed a team of 6 designers. Campaigns included Mercedes, Acura, AT&T, CVS, Prudential, PayPal, BlackRock, John Templeton Foundation, Esquire, Jaguar, and more.
Senior Art Director at Bullett Magazine
June 1, 2012 - June 1, 2014
Designed and developed print layouts, and UX/UI for the interactive digital publication, ensuring high-end aesthetic appeal across platforms. Collaborated on branding and 3D visual design, cementing Bullett’s iconic identity within the culture and fashion sectors.

Education

Bachelor of Art at University of Utah
February 17, 2000 - February 17, 2004
Master of Interior Architecture at Rhode Island School of Design
February 17, 2008 - February 17, 2011
Master’s in Interior Architecture & Design at Rhode Island School of Design (RISD)
January 11, 2030 - April 24, 2026
Bachelor’s in Film and Video at University of Utah
January 11, 2030 - April 24, 2026

Qualifications

PMI Design Thinking and Product Development
February 16, 2025 - February 17, 2025
Design Thinking and Product Development
January 11, 2030 - April 24, 2026

Industry Experience

Consumer Goods, Gaming, Healthcare, Media & Entertainment, Retail, Software & Internet, Professional Services, Other

Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
See more