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I'm a strategic marketing leader with 10+ years of experience driving demand generation, digital transformation, and brand growth across global tech organizations. I've led teams, optimized marketing efficiency through data and automation, and influenced up to 78% of closed-won revenue through integrated campaigns. I blend analytical rigor with creative execution to accelerate business growth.…

Brancen Wright

Brand Strategist, Marketing Strategist, Growth Marketer, +7

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I'm a strategic marketing leader with 10+ years of experience driving demand generation, digital transformation, and brand growth across global tech organizations. I've led teams, optimized marketing efficiency through data and automation, and influenced up to 78% of closed-won revenue through integrated campaigns. I blend analytical rigor with creative execution to accelerate business growth.…

Available to hire

I’m a strategic marketing leader with 10+ years of experience driving demand generation, digital transformation, and brand growth across global tech organizations. I’ve led teams, optimized marketing efficiency through data and automation, and influenced up to 78% of closed-won revenue through integrated campaigns.

I blend analytical rigor with creative execution to accelerate business growth.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Senior Director, Demand Marketing at Turing

October 1, 2023 - October 1, 2025

Built and managed the demand marketing team to influence 78% of closed-won revenue in partnership with the brand, field marketing and sales teams; deployed new tools like RollWorks and Mutiny to improve targeting and personalization, reaching over 60% of target accounts with more than a 50% engagement rate; built and managed the paid media team which supported and executed multiple channels including paid search, programmatic ads, ABM, paid social, content syndication and OOH advertising; led a team to build multiple GPT assistants that improved campaign content generation efficiency by 50%.

Director, Brand Advertising, Social and Digital at Turing

June 1, 2022 - October 1, 2023

Built and led Brand digital, social and advertising teams managing SEO, paid media, web experience, organic social, analytics and tracking; worked with senior leaders to establish and measure KPIs across all marketing functions leading to clearer goals and cross-functional alignment; deployed UTM standards and DreamData to measure attribution and influenced revenue; exceeded quarterly goals contributing to developer sign-ups, grew social followers by 3X, improved social engagement by 4X and growing organic web visits by 2X.

Worldwide Digital & Performance Marketing Manager at IBM Developer Marketing

November 1, 2019 - March 1, 2022

Developed and managed a digital and performance team including a paid media strategist, social strategists, digital strategists, marketing automation specialists and an SEO agency team; developed an analytical framework for tracking and attribution for IBM Cloud accounts using Amplitude; contributed to IBM Cloud’s active developers and key account consumption growth of 30% YoY; led cross-functional projects to build new developer journeys and messaging; managed $6+ million/year paid media budget and improved key metrics such as CPEV efficiencies 34% YoY.

Worldwide Digital & Programmatic Marketing Lead at IBM Developer Marketing

August 1, 2018 - November 1, 2019

Oversaw tracking guidance, implementation and analytics across different business units; managed developer homepage personalization across 35 markets, generating over $70 million in lead value; led programmatic audience modeling that utilized 1st & 3rd party data to reach 8 million new developers; ran a native advertising pilot that was 2X more efficient than cross IBM benchmarks; worked closely with the agency to manage the paid media plan, execution and budget; provided worldwide digital strategy and guidance for web experience, SEO, paid media and tracking.

Senior Acquisition Marketing Manager at Ustream (acquired by IBM to become IBM Cloud Video)

April 1, 2017 - August 1, 2018

Led web analytics & tracking deployment and helped manage the Marketo and Salesforce integrations; helped lead digital marketing integration into IBM’s ecosystem including vendor approvals and billing; developed and executed digital B2B and B2C advertising strategies for paid media, social and search; oversaw all organic search efforts from keyword research to technical optimizations; collaborated with cross functional teams on content strategy for both national and international efforts; project managed integrated marketing campaigns for demand generation; worked with product and UX teams on growth hacking through A/B testing and optimization.

Acquisition Marketing Manager at Ustream (acquired by IBM to become IBM Cloud Video)

September 1, 2015 - April 1, 2017

Developed digital B2B and B2C advertising strategies for paid media, social and search; oversaw organic search efforts with holistic approach; collaborated with cross functional teams on content strategy for international efforts; managed integrated marketing campaigns for demand generation and growth.

Search Engine Optimization Strategist at AKQA

March 1, 2014 - September 1, 2015

Developed comprehensive SEO strategies for clients including Clorox and Visa; provided actionable insights including redesign strategy, technical audits, competitive audits, content audits, keyword development, metadata production and link strategy; monitored competition and produced weekly competitive reports for a seasonal, multi-million dollar paid search client; developed holistic search strategy for paid and organic search clients.

Marketing and Sales Support Specialist at Campbell Property Management

November 1, 2011 - August 1, 2013

Managed website overhaul, including complete redesign, SEO optimization; developed and managed email marketing campaigns; managed social media marketing; planned and organized events; improved marketing and sales materials; tracked ROI for direct mail campaigns; implemented online forms for lead capture and CRM integration; managed online reputation and local SEO.

Senior Acquisition Marketing Manager at Ustream (acquired by IBM in 2017 to become IBM Cloud Video)

April 1, 2017 - August 1, 2018

Led web analytics and Marketo/Salesforce integrations; led digital marketing integration into IBM’s ecosystem; developed digital B2B and B2C advertising strategies across paid media, social and search; oversaw organic search; collaborated on content strategy and growth initiatives; managed growth through A/B testing and optimization; contributed to creative development for website and digital ads.

Acquisition Marketing Manager at Ustream

September 1, 2015 - April 1, 2017

Led digital marketing campaigns for B2B and B2C; integrated marketing initiatives; managed SEO and content strategy; collaborated with cross-functional teams; planned and executed integrated demand generation campaigns.