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I’m a Singapore-based designer and illustrator with 8 years of experience across agencies and in-house teams, working with MNCs and startups. My focus is on digital design—visual identity, UI, illustration, and brand systems for websites and apps—plus marketing creative that helps products grow from early traction to large user bases.…

Brandon Cheng

Designer, Brand Designer, UI Designer, +2

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I’m a Singapore-based designer and illustrator with 8 years of experience across agencies and in-house teams, working with MNCs and startups. My focus is on digital design—visual identity, UI, illustration, and brand systems for websites and apps—plus marketing creative that helps products grow from early traction to large user bases.…

Available to hire

I’m a Singapore-based designer and illustrator with 8 years of experience across agencies and in-house teams, working with MNCs and startups. My focus is on digital design—visual identity, UI, illustration, and brand systems for websites and apps—plus marketing creative that helps products grow from early traction to large user bases.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Work Experience

Founding Designer (Brand/Marketing/Product) at Toki & Syft (Orion Arm)

January 1, 2024 - August 1, 2026

Helped define brand, marketing, and product design for two AI startups (Toki and Syft). Designed brand and brand identity systems and created illustration, animation, and graphic/UI design. Drove consistent design application across product and digital channels, supporting user growth from under 1M to 5M.

Illustrator / Visual Designer at Google Pay India

August 1, 2021 - March 1, 2024

Worked on multiple yearly campaigns for Google Pay India to generate revenue and user engagement. Created illustrations for campaigns, with some reaching up to 65M participating users. Collaborated with marketing, design, and engineering teams to conceptualize and deliver campaigns on tight timelines, including seasonal and localization-based creative and brand collaboration artwork.

Designer / Illustrator at The Visual Team / JIN Design

October 1, 2018 - July 1, 2021

Created branding, visual design, illustrations, and infographics for clients including Singlife, UOB, and PropertyGuru. Liaised with clients to understand needs and objectives, including pitching and presentation support. Supported long-term client work such as marketing collateral across digital/social/OOH, website and illustration system design, and maintenance of a design system. Also contributed to rebranding work (Yachtly) covering logos, brand guidelines, website design, design systems, and illustrations.