Executive Creative Director at Biofourmis

Led enterprise-level rebranding initiatives and established consistent visual identity systems across digital, print, experiential, and packaging touchpoints. Directed 360° integrated marketing campaigns using storytelling and multi-channel strategy to drive healthcare professional (HCP) and patient engagement across service lines. Partnered with executive leadership to align creative vision with business goals, translating strategy into effective campaign execution and measurable KPIs. Managed cross-functional teams of designers, copywriters, and marketers, providing mentorship, creative reviews, and direction to maintain quality and momentum. Oversaw the development of pitch decks and promotional materials, sales tools, and key stakeholder communications. Directed packaging and kit design for patient onboarding, HCP education, and device deployment—ensuring brand consistency and usability. Implemented workflow systems and managed resource allocation to enhance operational efficien

Design Manager & Lead Designer at Care New England

Spearheaded the rebranding of two hospitals, driving the development and rollout of comprehensive brand systems aligned with updated market positioning. Executed omnichannel campaigns including video, billboards, transit, digital display, social media, and print, promoting diverse service lines across key demographics. Created and pitched campaign concepts and philanthropic collateral to internal stakeholders and hospital presidents. Oversaw a 4-person design team, managing workflow planning, quality control, and delivery timelines across all creative output. Produced a wide range of HCP and patient-facing materials, aligning messaging and visuals with strategic objectives. Conducted design reviews, ensuring brand integrity, layout excellence, and proofing accuracy.

Graphic Designer & Department Coordinator at Fashion Accessories First

Supported branding and product campaigns as a graphic designer and department coordinator, contributing to the development of brand assets and multi-channel marketing materials within the fashion accessories division.

Head of Creative at Brand Energy

Oversee all creative and strategic campaigns, shaping the agency’s visual and conceptual direction across digital, print, and experiential platforms. Partner with clients to translate business objectives into integrated marketing strategies that drive measurable results. Contributes to agency growth by attracting and onboarding new clients, building strong relationships and showcasing Brand Energy’s capabilities to expand the portfolio and revenue.

Graphic Designer at Pinnacle Deals

Designed marketing materials and brand assets for Pinnacle Deals, supporting campaigns and product launches.