I'm Amber King, a bold, research-driven Brand Strategist and Graphic Designer based in the Highlands of Scotland. I help Scottish SMEs, distilleries, trades and service-based businesses build high-impact visual identities and websites that convey authority, personality and longevity. My approach blends strategy, design thinking, UX and messaging to create brands that feel human, scalable and sustainable. I’m ADHD-diagnosed and openly manage it, which fuels my strength in turning chaotic ideas into clear, cohesive systems. I work remotely with clients across Scotland and beyond, delivering end-to-end branding and website design with a focus on accessibility, performance and long-term brand health. I love collaborating with copywriters, photographers and marketing teams to craft consistent brand stories and growth-ready assets.

brandingbyamber

I'm Amber King, a bold, research-driven Brand Strategist and Graphic Designer based in the Highlands of Scotland. I help Scottish SMEs, distilleries, trades and service-based businesses build high-impact visual identities and websites that convey authority, personality and longevity. My approach blends strategy, design thinking, UX and messaging to create brands that feel human, scalable and sustainable. I’m ADHD-diagnosed and openly manage it, which fuels my strength in turning chaotic ideas into clear, cohesive systems. I work remotely with clients across Scotland and beyond, delivering end-to-end branding and website design with a focus on accessibility, performance and long-term brand health. I love collaborating with copywriters, photographers and marketing teams to craft consistent brand stories and growth-ready assets.

Available to hire

I’m Amber King, a bold, research-driven Brand Strategist and Graphic Designer based in the Highlands of Scotland. I help Scottish SMEs, distilleries, trades and service-based businesses build high-impact visual identities and websites that convey authority, personality and longevity. My approach blends strategy, design thinking, UX and messaging to create brands that feel human, scalable and sustainable. I’m ADHD-diagnosed and openly manage it, which fuels my strength in turning chaotic ideas into clear, cohesive systems.

I work remotely with clients across Scotland and beyond, delivering end-to-end branding and website design with a focus on accessibility, performance and long-term brand health. I love collaborating with copywriters, photographers and marketing teams to craft consistent brand stories and growth-ready assets.

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Language

English
Fluent

Work Experience

Brand Strategist, Designer & Web Developer at Branding By Amber
January 1, 2017 - Present
Providing end-to-end branding and website design for businesses across Scotland. Responsibilities include brand audits, messaging development, tone of voice, brand toolkit and identity systems; UI/UX design, accessibility optimisations, SEO, and multi-phase brand rollouts across digital, print and social. I also lead client coaching, research presentations and collaborate with copywriters, photographers and marketing teams, maintaining a sustainability-conscious approach to design.

Education

BA (Hons) Visual Communication & Design at University of the Highlands & Islands
January 1, 2014 - December 31, 2018

Qualifications

Diploma in Small Business Marketing & Management
January 1, 2020 - December 12, 2025
UX/UI development
January 1, 2020 - December 12, 2025
SEO optimisation
January 1, 2020 - December 12, 2025
Branding frameworks
January 1, 2020 - December 12, 2025
Accessibility & sustainability best practices
January 1, 2020 - December 12, 2025

Industry Experience

Professional Services, Manufacturing, Retail, Travel & Hospitality, Media & Entertainment

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