Manager, Data & Analytics at Carousell

Leading a 3-person analytics team to provide strategic analyses across Goods, Monetisation, and Autos domains; coaching 8 analysts and driving cross-functional initiatives with product, business, and data science. Built decision frameworks to balance marketplace dynamics and scale analytics across the organization. Resulted in a 10% lift in revenue by converting non-paying professional sellers and established governance for data-driven decision making.

Senior Product Analyst at Hipcamp

Influenced company strategy to focus on demand retention by delivering insights-driven recommendations, prioritizing key lifecycle initiatives. Educated and led the product/engineering teams in a hypothesis-driven, experimental approach to drive product outcomes, contributing to a ~10% increase in search-to-book conversions.

Growth Analyst at This Title

Collaborated with product and culinary teams to develop new product offerings by supplying extensive quantitative and qualitative insights on cancellation reasons and food feedback, helping reduce churn and guide lifecycle improvements.

Performance Marketing Lead at TruMaker

Built a retention-focused data pipeline in Python and uncovered actionable insights that supported the Skip Delivery feature, contributing to a 3-4% increase in retention rates. Worked closely with growth and marketing teams to optimize campaigns and measure impact.

Senior Product Analyst / Manager, Data & Analytics at Carousell

Led a team of 3 analysts to provide strategic analyses shaping business and product strategies across Goods, Monetization, and Auto domains. Provided coaching to a team of 8 analysts on data storytelling techniques to influence product and business strategy. Led a large cross-functional project involving business, product, and data science to create a decision framework to balance the marketplace, resulting in a 10% lift in revenue by converting non-paying professional sellers. Independently led a series of strategic analyses to improve monetization products, yielding up to 30% lift in internal marketing services revenue year over year. Drove growth initiatives by partnering with operations and developing a framework to determine which markets to grow using key marketplace metrics, increasing bookings from 1.6x to 2x YoY. Involved in Series B/C funding by identifying key growth metrics and building impactful data visualizations to support the narrative.