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Hi, I'm Dragan Loncar, a Creative Director with over 27 years of multidisciplinary experience in branding, packaging, advertising, and publishing. I've had the pleasure of leading innovative campaigns and crafting compelling visual stories across international markets. My career has taken me through vibrant cities like Belgrade, London, Helsinki, and Dubai, where I've developed a rich, global perspective on creative design. I thrive on collaboration and bringing strategic vision to life through creative execution. Whether working with luxury brands or digital innovators, I aim to deliver tailored solutions that elevate brand presence and make a meaningful impact. When I'm not immersed in design, I enjoy sharing my knowledge and experiences with others as a freelance consultant and occasional lecturer.…Hi, I'm Dragan Loncar, a Creative Director with over 27 years of multidisciplinary experience in branding, packaging, advertising, and publishing. I've had the pleasure of leading innovative campaigns and crafting compelling visual stories across international markets. My career has taken me through vibrant cities like Belgrade, London, Helsinki, and Dubai, where I've developed a rich, global perspective on creative design. I thrive on collaboration and bringing strategic vision to life through creative execution. Whether working with luxury brands or digital innovators, I aim to deliver tailored solutions that elevate brand presence and make a meaningful impact. When I'm not immersed in design, I enjoy sharing my knowledge and experiences with others as a freelance consultant and occasional lecturer.

Dragan Loncar

Art Director, Brand Designer, Creative Director, +4

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Hi, I'm Dragan Loncar, a Creative Director with over 27 years of multidisciplinary experience in branding, packaging, advertising, and publishing. I've had the pleasure of leading innovative campaigns and crafting compelling visual stories across international markets. My career has taken me through vibrant cities like Belgrade, London, Helsinki, and Dubai, where I've developed a rich, global perspective on creative design. I thrive on collaboration and bringing strategic vision to life through creative execution. Whether working with luxury brands or digital innovators, I aim to deliver tailored solutions that elevate brand presence and make a meaningful impact. When I'm not immersed in design, I enjoy sharing my knowledge and experiences with others as a freelance consultant and occasional lecturer.…Hi, I'm Dragan Loncar, a Creative Director with over 27 years of multidisciplinary experience in branding, packaging, advertising, and publishing. I've had the pleasure of leading innovative campaigns and crafting compelling visual stories across international markets. My career has taken me through vibrant cities like Belgrade, London, Helsinki, and Dubai, where I've developed a rich, global perspective on creative design. I thrive on collaboration and bringing strategic vision to life through creative execution. Whether working with luxury brands or digital innovators, I aim to deliver tailored solutions that elevate brand presence and make a meaningful impact. When I'm not immersed in design, I enjoy sharing my knowledge and experiences with others as a freelance consultant and occasional lecturer.

Available to hire

Hi, I’m Dragan Loncar, a Creative Director with over 27 years of multidisciplinary experience in branding, packaging, advertising, and publishing. I’ve had the pleasure of leading innovative campaigns and crafting compelling visual stories across international markets. My career has taken me through vibrant cities like Belgrade, London, Helsinki, and Dubai, where I’ve developed a rich, global perspective on creative design.

I thrive on collaboration and bringing strategic vision to life through creative execution. Whether working with luxury brands or digital innovators, I aim to deliver tailored solutions that elevate brand presence and make a meaningful impact. When I’m not immersed in design, I enjoy sharing my knowledge and experiences with others as a freelance consultant and occasional lecturer.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Advanced

Croatian

Fluent

Spanish; Castilian

Advanced

Work Experience

Creative Director at ZEPTER INTERNATIONAL

September 1, 2021 - December 31, 2023

Developed and implemented cohesive visual styles for an international multibrand company, ensuring brand consistency across diverse markets. Designed and executed innovative campaigns enhancing brand visibility and customer engagement. Managed creation of print collateral, branding materials, and packaging designs. Designed and supervised exhibition stands and shop window displays. Coordinated and supervised photoshoots, ensuring seamless workflows and high-quality outputs. Liaised with international offices in Monaco, Switzerland, and Italy to align on creative direction and project execution.

Senior Art Director at VULKAN PUBLISHING - BELGRADE

February 1, 2017 - September 1, 2021

Designed and introduced new logo identities for VULKAN and VULKAN ZNANJE, enhancing brand recognition and visual appeal. Developed and executed leading exhibition stand designs for the Belgrade Book Fair. Delivered a wide range of print and digital designs for VULKAN bookstores including ATL, BTL, and POS materials. Collaborated on campaigns and promotional activities to drive visibility and customer engagement.

Senior Art Director at Kreativa New Formula - BELGRADE

February 1, 2011 - September 1, 2014

Designed and implemented ATL, BTL, and POS marketing strategies for clients like Japan Tobacco International and Société Generale. Delivered creative campaigns for automotive brands such as Volkswagen, Audi, and SEAT. Developed branding and campaigns for retail clients including NIS Petrol and their racing team. Worked closely with clients to translate business goals into compelling visual narratives and advertising strategies. Led design teams to ensure brand alignment and timely project delivery.

Senior Art Director at BPG | bates - DUBAI

December 1, 2014 - July 1, 2015

Designed and executed high-impact marketing campaigns for clients including the Federal National Council, Road and Transport Authority, First Gulf Bank, and Global Village. Developed branding solutions for Dubai First Bank and Al Etihad Credit Bureau. Managed client relationships, collaborated with cross-functional teams, and led a team of five designers to deliver creative solutions across multi-channel campaigns including digital, print, and outdoor media.

Senior Art Director at McCann Erickson - BELGRADE

March 1, 2008 - February 1, 2011

Developed advertising campaigns and POS materials for global brands like L’ORÉAL, MAYBELLINE, and Fanta. Collaborated on brand strategies for DELTA GENERALI and Telekom Serbia. Designed communications for the American Chamber of Commerce. Directed and mentored design teams ensuring high-quality output. Served as Associate Creative Director for the Fresh McCann Book, showcasing creative achievements.

Creative Director at Zepter International

September 1, 2021 - December 31, 2023

Developed and implemented cohesive visual styles for an international multibrand company, ensuring brand consistency across diverse markets. Designed and executed innovative campaigns to enhance brand visibility and customer engagement. Managed the creation of print collateral, branding materials, and packaging designs supporting marketing and sales initiatives. Designed and supervised exhibition stands and shop window displays. Coordinated photoshoots and managed workflow to ensure high-quality outputs. Collaborated with international offices in Monaco, Switzerland, and Italy to align creative direction and project execution.

Senior Art Director at Vulkan Publishing

February 1, 2017 - September 1, 2021

Designed and introduced new logo identities for VULKAN and VULKAN ZNANJE, enhancing brand recognition and visual appeal. Developed and executed exhibition stand designs for Belgrade Book Fair in 2017 and 2018 to create impactful brand experiences. Delivered a wide range of print and digital designs, including ATL, BTL, and POS materials for VULKAN bookstores. Collaborated on marketing campaigns and promotional activities to boost customer engagement and visibility.

Senior Art Director at Kreativa New Formula

February 1, 2011 - September 1, 2014

Designed and implemented marketing strategies including ATL, BTL, and POS for clients such as Japan Tobacco International and Société Generale. Delivered creative advertising and promotional materials for Porsche SCG brands including Volkswagen, Audi, and SEAT. Developed targeted campaigns and branding for NIS Petrol and its racing team. Led design teams and collaborated closely with clients to translate business goals into visual narratives and advertising strategies.

Senior Art Director at BPG | bates

December 1, 2014 - July 1, 2015

Designed high-impact marketing campaigns for clients including Federal National Council, Road and Transport Authority, First Gulf Bank, and Global Village. Developed comprehensive branding solutions for clients such as Dubai First Bank and Al Etihad Credit Bureau. Managed client relationships, provided creative solutions, and led a team of designers to ensure timely delivery of multi-channel campaigns.

Senior Art Director at McCann Erickson

March 1, 2008 - February 1, 2011

Created advertising campaigns and POS materials for global brands like L’ORÉAL, MAYBELLINE, and Fanta. Developed marketing strategies for DELTA GENERALI and Telekom Serbia. Executed corporate communication campaigns for the American Chamber of Commerce. Directed and mentored design teams and served as Associate Creative Director for the Fresh McCann Book, which showcased agency achievements.

Creative Director at ZEPTER INTERNATIONAL

September 1, 2021 - December 31, 2023

Developed and implemented cohesive visual styles for an international multibrand company ensuring brand consistency across diverse markets. Designed and executed innovative campaigns enhancing brand visibility and customer engagement. Managed the creation of print collateral, branding materials, and packaging designs to support marketing and sales initiatives. Designed and supervised production of exhibition stands and shop window displays to elevate brand presence. Coordinated and supervised photoshoots ensuring seamless workflows and high-quality outputs. Liaised with international offices in Monaco, Switzerland, and Italy to align on creative direction and project execution.

Senior Art Director at VULKAN PUBLISHING

February 1, 2017 - September 1, 2021

Designed and introduced new logo identities for VULKAN and VULKAN ZNANJE enhancing brand recognition and visual appeal. Developed and executed leading exhibition stand designs for the Belgrade Book Fair in 2017 and 2018 creating impactful brand experiences. Delivered a wide range of print and digital designs including Above-The-Line (ATL), Below-The-Line (BTL), and Point-of-Sale (POS) materials for VULKAN bookstores. Collaborated on campaigns and promotional activities to drive visibility and customer engagement for the publishing brand.

Senior Art Director at Kreativa New Formula

February 1, 2011 - September 1, 2014

Designed and implemented Above-The-Line (ATL), Below-The-Line (BTL), and Point-of-Sale (POS) strategies for high-profile clients including Japan Tobacco International and Société Generale. Delivered creative advertising and promotional materials for automotive brands such as Volkswagen, Audi, and SEAT. Developed targeted campaigns and branding solutions for NIS Petrol and its Racing Team driving consumer interest and brand loyalty. Led design teams to produce innovative marketing solutions aligning with brand standards and ensuring timely project delivery.

Senior Art Director at BPG | bates

December 1, 2014 - July 1, 2015

Designed and executed high-impact marketing campaigns for clients such as Federal National Council, Road and Transport Authority, First Gulf Bank, and Global Village aligning with their strategic objectives. Developed comprehensive branding solutions for Dubai First bank and Al Etihad Credit Bureau. Collaborated closely with clients to understand needs and deliver creative solutions. Produced creative assets for multi-channel campaigns including digital, print, and outdoor media. Led team of five designers, providing creative direction and ensuring timely project delivery.

Senior Art Director at McCann Erickson

March 1, 2008 - February 1, 2011

Developed advertising campaigns and Point-of-Sale materials for global brands including L’ORÉAL, MAYBELLINE, and Fanta. Collaborated on brand strategies for DELTA GENERALI and Telekom Serbia. Designed campaigns for American Chamber of Commerce. Directed and mentored design teams ensuring quality output aligned with brand standards. Served as Associate Creative Director for Fresh McCann Book highlighting agency creative achievements.