As a fractional-CTO with an adaptable mix of organizational, technical, and marketing expertise, my biggest passion is to create software that can genuinely transform people's lives-encouraging them to look at the bigger picture while being capable of growing with their evolving needs. I live by Steve Jobs's quote that computers are "bicycles for the mind" because technology, when used effectively, propels people far beyond their usual limits. This mindset ensures we continually find innovative ways to expand productivity and drive significant business growth in our industry. Since high school, I've been honing my skills in planning and coordinating projects, laying a strong foundation in operational management, and since starting college, l've been constantly active on software projects-studying not only how computers work and think but also the connection between that and human communication and logic. Over the years, l've gained hands-on experience in development, deployment, integration(both hardware and software), and management within the software industry, as well as substantial marketing experience by leading marketing teams for various projects and companies. A goal of mine was always to broaden my strategic perspective, allowing me to align technology initiatives with overall business goals so that the gap between business objectives and technical execution disappears. I try to always have a business-first approach: look for ways technology can deliver tangible ROI-whether through optimizing processes, enhancing product offerings, or creating new revenue streams. My only focus isn't just the software that needs to be developed but also how it can empower other departments and drive overall business success. This is where translating complex technical concepts into clear, actionable strategies that resonate across the organization is one of the most important things. Ultimately, I strive to ensure every tech-driven initiative not only meets immediate needs but also lays a strong foundation for long-term growth.

Branislav Mikić

As a fractional-CTO with an adaptable mix of organizational, technical, and marketing expertise, my biggest passion is to create software that can genuinely transform people's lives-encouraging them to look at the bigger picture while being capable of growing with their evolving needs. I live by Steve Jobs's quote that computers are "bicycles for the mind" because technology, when used effectively, propels people far beyond their usual limits. This mindset ensures we continually find innovative ways to expand productivity and drive significant business growth in our industry. Since high school, I've been honing my skills in planning and coordinating projects, laying a strong foundation in operational management, and since starting college, l've been constantly active on software projects-studying not only how computers work and think but also the connection between that and human communication and logic. Over the years, l've gained hands-on experience in development, deployment, integration(both hardware and software), and management within the software industry, as well as substantial marketing experience by leading marketing teams for various projects and companies. A goal of mine was always to broaden my strategic perspective, allowing me to align technology initiatives with overall business goals so that the gap between business objectives and technical execution disappears. I try to always have a business-first approach: look for ways technology can deliver tangible ROI-whether through optimizing processes, enhancing product offerings, or creating new revenue streams. My only focus isn't just the software that needs to be developed but also how it can empower other departments and drive overall business success. This is where translating complex technical concepts into clear, actionable strategies that resonate across the organization is one of the most important things. Ultimately, I strive to ensure every tech-driven initiative not only meets immediate needs but also lays a strong foundation for long-term growth.

Available to hire

As a fractional-CTO with an adaptable mix of organizational, technical, and marketing expertise, my biggest passion is to create software that can genuinely transform people’s lives-encouraging them to look at the bigger picture while being capable of growing with their evolving needs. I live by Steve Jobs’s quote that computers are “bicycles for the mind” because technology, when used effectively, propels people far beyond their usual limits. This mindset ensures we continually find innovative ways to expand productivity and drive significant business growth in our industry.
Since high school, I’ve been honing my skills in planning and coordinating projects, laying a strong foundation in operational management, and since starting college, l’ve been constantly active on software projects-studying not only how computers work and think but also the connection between that and human communication and logic. Over the years, l’ve gained hands-on experience in development, deployment, integration(both hardware and software), and management within the software industry, as well as substantial marketing experience by leading marketing teams for various projects and companies. A goal of mine was always to broaden my strategic perspective, allowing me to align technology initiatives with overall business goals so that the gap between business objectives and technical execution disappears.
I try to always have a business-first approach: look for ways technology can deliver tangible ROI-whether through optimizing processes, enhancing product offerings, or creating new revenue streams. My only focus isn’t just the software that needs to be developed but also how it can empower other departments and drive overall business success. This is where translating complex technical concepts into clear, actionable strategies that resonate across the organization is one of the most important things. Ultimately, I strive to ensure every tech-driven initiative not only meets immediate needs but also lays a strong foundation for long-term growth.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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Language

Serbian
Fluent
English
Advanced
Croatian
Advanced
German
Beginner

Work Experience

Chief Technology Officer at Pink Panthers Group
August 2, 2023 - Present
Led the technical and product strategy for a Transportation Management System tailored to the U.S. trucking industry, overseeing development and operations across U.S. and Serbia entities.
CEO at Pink Panthers Technologies
August 2, 2023 - Present
Oversaw legal, financial, and administrative operations; drove automation and process optimization; delivered internal compliance and safety software; reduced labor costs by 70% and improved marketing efficiency through data-driven optimization.
Software Engineer - Integration Engineer at Global Engineering Technologies – Belgrade
April 1, 2021 - August 2, 2023
Contributed to the development of WMS and logistics backend systems; modernization of infrastructure and CI/CD processes.
Software Engineer at TechnoSigma – Kragujevac
November 1, 2020 - April 2, 2021
Independently led back-end development of a gym check-in system, designed a clean 3-layer architecture and automated data migrations; built two microservice-based apps from scratch in a fast-paced, resource-constrained environment.
HR Manager & Core Organizing Team Member at VIBE Festival
January 1, 2016 - September 2, 2021
Managed logistics and on-site operations for a three-day festival with thousands of attendees, coordinating a 60-person cross-functional team; introduced tech-driven workflow improvements to streamline operations.

Education

Mini-MBA (Advanced Management Programme) at Executive School of Economics and Management
January 1, 2024 - January 1, 2024
Bachelor of Science in Computer Science at Faculty of Natural Sciences, University of Kragujevac
January 1, 2016 - January 1, 2020
Secondary Education in Sociolinguistics at First Gymnasium in Kragujevac
January 1, 2012 - January 1, 2016

Qualifications

Add your qualifications or awards here.

Industry Experience

Computers & Electronics, Software & Internet, Manufacturing, Transportation & Logistics, Professional Services