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Hi, I’m Brian Gibbs, an experiential and event specialist delivering multi-market programs across sports, retail, and community initiatives. I’ve led 40-market deployments, managed budgets up to $1.2M, and created Airtable and SharePoint playbooks that make events repeatable, scalable, and measurable. I own end-to-end experiences—from playbook creation and partner coordination to logistics, on-site execution, digital engagement, and post-event reporting. I excel at building cross-functional partnerships with Marketing, Sales, and Partnerships, driving process improvements and automation. I’m passionate about turning briefs into field-ready activations that leave a lasting brand impression and measurable results.…Hi, I’m Brian Gibbs, an experiential and event specialist delivering multi-market programs across sports, retail, and community initiatives. I’ve led 40-market deployments, managed budgets up to $1.2M, and created Airtable and SharePoint playbooks that make events repeatable, scalable, and measurable. I own end-to-end experiences—from playbook creation and partner coordination to logistics, on-site execution, digital engagement, and post-event reporting. I excel at building cross-functional partnerships with Marketing, Sales, and Partnerships, driving process improvements and automation. I’m passionate about turning briefs into field-ready activations that leave a lasting brand impression and measurable results.

Brian Gibbs

Project Manager, AI Developer, Marketer, +4

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Hi, I’m Brian Gibbs, an experiential and event specialist delivering multi-market programs across sports, retail, and community initiatives. I’ve led 40-market deployments, managed budgets up to $1.2M, and created Airtable and SharePoint playbooks that make events repeatable, scalable, and measurable. I own end-to-end experiences—from playbook creation and partner coordination to logistics, on-site execution, digital engagement, and post-event reporting. I excel at building cross-functional partnerships with Marketing, Sales, and Partnerships, driving process improvements and automation. I’m passionate about turning briefs into field-ready activations that leave a lasting brand impression and measurable results.…Hi, I’m Brian Gibbs, an experiential and event specialist delivering multi-market programs across sports, retail, and community initiatives. I’ve led 40-market deployments, managed budgets up to $1.2M, and created Airtable and SharePoint playbooks that make events repeatable, scalable, and measurable. I own end-to-end experiences—from playbook creation and partner coordination to logistics, on-site execution, digital engagement, and post-event reporting. I excel at building cross-functional partnerships with Marketing, Sales, and Partnerships, driving process improvements and automation. I’m passionate about turning briefs into field-ready activations that leave a lasting brand impression and measurable results.

Available to hire

Hi, I’m Brian Gibbs, an experiential and event specialist delivering multi-market programs across sports, retail, and community initiatives. I’ve led 40-market deployments, managed budgets up to $1.2M, and created Airtable and SharePoint playbooks that make events repeatable, scalable, and measurable. I own end-to-end experiences—from playbook creation and partner coordination to logistics, on-site execution, digital engagement, and post-event reporting.

I excel at building cross-functional partnerships with Marketing, Sales, and Partnerships, driving process improvements and automation. I’m passionate about turning briefs into field-ready activations that leave a lasting brand impression and measurable results.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Work Experience

Retail Activations Lead at FABLETICS

January 1, 2025 - Present

Led end-to-end planning, logistics, and on-site execution for large-scale pop-up retail events at national sports/entertainment and community venues, managing 20-person teams and complex buildouts. Directed 2-day installations (trailers, fixtures, inventory, POS) and delivered $215K in sales across two activations in five days with 100% on-time execution. Rebuilt the Retail Activations Airtable OS and event playbooks (intake → scheduling → checklists → reporting), improving consistency across markets and enabling field teams to execute more efficiently. Produced post-event recaps and KPI reports (traffic, conversion, sales, staffing notes) to inform future playbook updates and partner strategy.

Manager, Events / Field Coaching (National) at Dentsu Creative

September 1, 2024 - June 30, 2025

Managed a national field coaching program across 18 markets, supporting retail and experiential events for major brands. Recruited, trained, and coached 36 brand ambassadors on customer engagement, storytelling, and on-site event standards; scaled coverage from 12 to 18 markets while improving compliance by 28%. Built SharePoint/Tableau dashboards and standardized "how-to" guides that became the program's playbooks and training toolkits. Partnered with client and internal creative teams to translate brand briefs into field-ready messaging and visual standards.

Program Manager, Physical Retail Fleet Experience (Amazon) at GMR Marketing

February 1, 2023 - May 31, 2024

Directed a $1.2M experiential deployment across 40 metro markets, owning timelines, staffing, logistics, and quality control for 1,500+ installations. Developed field operations playbooks and a custom data system + executive dashboard to track progress, issues, and KPIs in real time; reduced per-market expenses by 18% and maintained 99% on-time completion. Coordinated with vendors, gig staff, and client stakeholders to ensure brand-aligned execution and rapid resolution of on-site issues.

Regional Marketing Operations Manager at ASPIRE BRANDS INC.

December 1, 2021 - December 31, 2022

Led regional field marketing across 14 states, managing 140 brand ambassadors delivering ~200 weekly sampling activations in retail and community environments. Created activation playbooks, training decks, and reporting templates that standardized execution across markets. Conceived and executed a micro-festival series (permits, vendors, staffing, sponsorships) that deepened local engagement and community presence.

National Retail Account Executive at SPRINT

May 1, 2020 - November 30, 2020

Managed national retail relationships and aligned solutions to partner business needs; delivered training and enablement to support performance.

Field Sales Manager at 2020 COMMUNICATIONS (Samsung)

January 1, 2017 - February 28, 2019

Led premium retail experience execution and merchandising standards; coordinated influencer/carrier partnerships and field training for product launches. Recognized as Northeast Field Sales Manager of the Year (merchandising excellence).

District Manager at FGX INTERNATIONAL

November 1, 2008 - February 28, 2013

Managed merchandising operations across ~450 retail locations with staffing/training accountability. Rebuilt a critical partner relationship, securing a $1.8M contract renewal.

Founder / Operator at The Web We Weave, LLC

June 1, 2011 - Present

Founder/operator of The Web We Weave, LLC; The Record Shop TV built and operated a long-running live music platform combining ticketed events, community programming, and content capture for ongoing promotion. Owned booking/talent coordination, venue/vendor management, show flow, and day-of execution; produced post-event photo/video assets to extend reach. BrianAndHisBrain.com — Blog focused on AI automation, AI education, the emerging tools and how to leverage them. Escapade / Interviewally — No-code apps built for workflow problem-solving; rapid iteration and testing.