Media graduate specialising in digital marketing and content creation, with a data-driven approach to audience growth and brand building. Grew a niche channel to 1.5K+ subscribers and 6M+ total views through consistent daily short- and long-form video publishing, supported by SEO and trend analysis. Skilled in cross-platform social strategy, audience analytics, and storytelling/branding that improves reach and retention. Experienced in producing content designed for visibility (titles, thumbnails, tags) and performance optimisation, alongside hands-on roles in customer-facing operations and team training.

Brian Waters

Media graduate specialising in digital marketing and content creation, with a data-driven approach to audience growth and brand building. Grew a niche channel to 1.5K+ subscribers and 6M+ total views through consistent daily short- and long-form video publishing, supported by SEO and trend analysis. Skilled in cross-platform social strategy, audience analytics, and storytelling/branding that improves reach and retention. Experienced in producing content designed for visibility (titles, thumbnails, tags) and performance optimisation, alongside hands-on roles in customer-facing operations and team training.

Available to hire

Media graduate specialising in digital marketing and content creation, with a data-driven approach to audience growth and brand building. Grew a niche channel to 1.5K+ subscribers and 6M+ total views through consistent daily short- and long-form video publishing, supported by SEO and trend analysis.

Skilled in cross-platform social strategy, audience analytics, and storytelling/branding that improves reach and retention. Experienced in producing content designed for visibility (titles, thumbnails, tags) and performance optimisation, alongside hands-on roles in customer-facing operations and team training.

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Work Experience

Assistant Manager at PS Coffee Roasters, Naas
August 1, 2025 - Present
Supervised daily café operations including staff scheduling, cash handling, and opening/closing procedures. Trained and coached front-of-house staff on customer service standards and food safety. Managed inventory and stock ordering, maintained supplier relationships, and supported cost control and waste minimisation. Handled POS transactions and sales reporting, assisting with cash reconciliations for financial accuracy. Implemented in-store merchandising and promotional activities to increase footfall and improve average transaction value. Resolved customer feedback promptly to support high satisfaction and repeat business.
Crew Trainer at McDonald's, Monread Road, Naas
April 1, 2022 - August 1, 2025
Trained and mentored new crew members on operational procedures, food safety, and customer service to accelerate time-to-competency. Provided on-shift coaching and performance feedback to improve speed of service, order accuracy, and teamwork. Assisted with rostering and cash handling alongside daily operational checks to maintain standards and ensure smooth shift transitions. Supported local initiatives to enhance customer experience and drive sales at the restaurant level.

Education

BA Hons Media Production Management (Level 8) at Dublin City University (DCU)
August 1, 2024 - November 1, 2025
Higher National Diploma in Journalism & Content Creation (Level 6) at BCFE, Dublin
September 1, 2022 - April 1, 2024

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Retail, Education