Digital Content Strategist and data driven marketer. As a BBA Finance graduate with a background in Big Data and community management, I specialize in blending creative storytelling with hard analytics. I have successfully built organic digital communities of over 10,000 followers and love helping innovative brands scale their reach.…

Alejandra Beltran

Digital Content Strategist and data driven marketer. As a BBA Finance graduate with a background in Big Data and community management, I specialize in blending creative storytelling with hard analytics. I have successfully built organic digital communities of over 10,000 followers and love helping innovative brands scale their reach.…

Available to hire

Digital Content Strategist and data driven marketer. As a BBA Finance graduate with a background in Big Data and community management, I specialize in blending creative storytelling with hard analytics. I have successfully built organic digital communities of over 10,000 followers and love helping innovative brands scale their reach.

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Language

English
Fluent

Work Experience

Digital Content Strategist & Community Manager at Self-Employed
January 1, 2024 - Present
Developed digital marketing strategies and created engaging content to build a strong online presence, growing an organic community of over 10,000 followers. Analyzed campaign performance and user engagement metrics using Instagram Insights to provide actionable insights for continuous improvement. Identified and engaged with relevant online communities and partners to boost brand awareness and attract new users. Utilized a creative mindset and data driven approach to optimize daily content marketing efforts and maximize reach.
Brand Strategy and Event Lead at Workforce Planning Board
January 1, 2023 - January 1, 2023
Executed digital marketing campaigns and managed email marketing via Constant Contact to support a major public relations launch. Managed the digital footprint and WordPress website, implementing SEO best practices to expand the platform's reach. Crafted compelling messages and press releases, demonstrating excellent written communication skills to engage diverse stakeholders.
Founder & Market Research Lead at Utanaka (Enactus Laurier)
January 1, 2021 - January 1, 2023
Leveraged a data driven approach to evaluate market trends and conceptualize targeted business solutions for a campus enterprise. Delivered compelling pitches to a panel of stakeholders, successfully securing $2,500 in seed funding to support strategic goals.
Client Experience & Operations Coordinator at Peter and Paul's Gifts
January 1, 2025 - Present
Worked independently to manage multiple projects and meet deadlines in a fast paced consumer goods environment. Collaborated with cross functional teams to optimize administrative workflows and ensure seamless customer communication.

Education

Bachelor of Business Administration at Wilfrid Laurier University, Lazaridis School of Business and Economics
January 1, 2020 - January 1, 2025
Big Data Analytics and Business Intelligence at Ludwig-Maximilians-Universität Munich, Munich International Summer University
January 1, 2024 - January 1, 2024

Qualifications

Add your qualifications or awards here.

Industry Experience

Software & Internet, Professional Services, Media & Entertainment