Available to hire
Energetic and imaginative individual with over 14 years of experience in Art Direction and Design. I have a knack for creating visually compelling designs and leading creative projects, with a deep understanding of design principles and proficiency in industry-standard software. I’m committed to producing impactful visual content that resonates with audiences and drives brand success.
I’ve collaborated with global brands across Australia, Europe, and Africa, delivering branding, campaigns, and digital experiences that elevate brand presence.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Language
English
Fluent
Afrikaans
Fluent
Work Experience
Freelance Designer at Neurizon
January 1, 2025 - PresentLead creative on all design (brand previously with agency); developed and executed branding for events; merch design for global event; designed premium global presentation decks & reports; website design updates.
Senior Freelance Art Director/Graphic Designer at MRM McCann Madrid
February 1, 2021 - October 1, 2024Created and executed visual solutions; developed creative concepts; managed projects to align with brand goals; elevated brand awareness with print and digital campaigns; collaborated with clients and oversaw photoshoots; ensured uniform style and messaging.
Lead Freelance Art Director at Duchess
February 1, 2021 - September 1, 2024Led visual direction for product launches; redesigned company website; enhanced presentations and sales materials; increased web traffic; collaborated with cross-functional teams.
Associate Creative Director at DUKE Group
January 1, 2017 - July 1, 2021Supported the creative vision and strategy; led teams to produce innovative designs; mentored junior designers; contributed to award-winning campaigns; ensured timely delivery and high-quality work.
Lecturer at Red & Yellow School
February 1, 2017 - February 1, 2018Delivered engaging lectures; developed course materials aligned with curriculum standards; assessed student performance; fostered critical thinking and collaboration.
Senior Art Director at BBDO Cape Town
February 1, 2012 - October 1, 2015Improved client satisfaction by delivering high-quality design solutions; collaborated with cross-functional teams; increased social media engagement; presented concepts to stakeholders; elevated brand recognition.
Art Director at Young & Rubicam
February 1, 2012 - January 1, 2013Led rebranding initiatives; oversaw photoshoots; delivered visuals for print and digital campaigns; maintained brand identity across channels; optimized deadlines and client expectations.
Junior Art Director at Canvas Advertising
January 1, 2011 - January 1, 2012Supported the design team; refined concepts; delivered campaigns on tight deadlines; contributed to award-winning campaigns; enhanced brand storytelling.
Beauty Therapist at Holland America Cruise Lines
June 1, 2005 - January 1, 2007Provided guest services; upsold additional services and retail products; contributed to guest satisfaction and revenue.
Education
Bachelor of arts at AAA Advertising
January 1, 2007 - January 1, 2010Bachelor of Arts: Visual Communication at AAA School of Advertising
March 1, 2011 - February 18, 2026Qualifications
Industry Experience
Professional Services, Real Estate & Construction, Consumer Goods, Financial Services, Healthcare, Non-Profit Organization, Retail, Travel & Hospitality
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