I’m a graphic designer with over 10 years of experience in art direction and digital content. I’ve worked with agencies and international companies across LATAM and the U.S., creating projects for audiences in multiple markets and helping brands tell visual stories across print, digital, and broadcast.
I collaborate with multicultural teams across time zones, balancing creativity with production realities. I rely on metrics and regular reporting to optimize time, resources, and the right mix of ideas for each project, and I’ve delivered campaigns for clients such as RAM, Virginia Tech, Harvard, History Channel, and El Heraldo.
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As Brand Designer for Zicaru, I led the end-to-end creative process, from strategic conceptualization to the final execution of its visual ecosystem. I distilled the brand’s core essence into a cohesive graphic identity, developing logos, color palettes, and typography that ensure a distinctive market positioning. This resulted in a scalable and adaptable visual system designed to project Zicaru’s values with precision and professionalism across all brand touchpoints.
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