I'm a graphic designer with over 10 years of experience in art direction and digital content.
I’m a graphic designer with over 10 years of experience in art direction and digital content. I’ve worked with agencies and international companies across LATAM and the U.S., creating projects for audiences in multiple markets and helping brands tell visual stories across print, digital, and broadcast.
I collaborate with multicultural teams across time zones, balancing creativity with production realities. I rely on metrics and regular reporting to optimize time, resources, and the right mix of ideas for each project, and I’ve delivered campaigns for clients such as RAM, Virginia Tech, Harvard, History Channel, and El Heraldo.
Adobe Illustrator
Adobe Photoshop
Adobe InDesign
Adobe Premiere Pro
Figma
UI
DaVinci Resolve Studio
Autodesk MayaAs Brand Designer for Zicaru, I led the end-to-end creative process, from strategic conceptualization to the final execution of its visual ecosystem. I distilled the brand’s core essence into a cohesive graphic identity, developing logos, color palettes, and typography that ensure a distinctive market positioning. This resulted in a scalable and adaptable visual system designed to project Zicaru’s values with precision and professionalism across all brand touchpoints.
Responsible for designing and animating motion graphics for promotional campaigns, institutional content, and digital products targeting the U.S. education market. Collaborated with marketing, production, and content teams to deliver high-quality visual assets on tight schedules. Created over 150 animations for national campaigns. Improved production times by 25% by standardizing workflows in After Effects and Adobe Premiere. Strengthened the brand's animated visual identity across multiple digital channels. Worked with cross-timezone teams, maintaining effective communication and on-time delivery. Received internal recognition for creative consistency, visual quality, and adaptability to high-volume briefs.
Led the studio’s visual and communication strategy, aligning graphic design with architectural values and brand identity. Designed editorial materials, social media content, corporate presentations, and print/digital deliverables for clients in architecture and urban development. Produced over 100 visual pieces, including portfolios, competition entries, dossiers, and digital content. Implemented a new visual identity that improved brand perception and increased digital reach by 60%. Managed external communications and led submissions for international architecture competitions. Created a content management system that improved internal organization and reduced delivery times by 30%. Acted as a bridge between creative and technical teams to ensure visual consistency across formats.
Led the creation of digital content for social, educational, and corporate campaigns targeting audiences in the U.S. and Latin America. Managed creative and technical teams through the full production cycle from concept to final editing and multi-platform delivery. Produced over 50 pieces; implemented agile workflows increasing team efficiency by 35%; oversaw cultural and visual adaptation for Spanish- and English-speaking audiences; improved on-time completion by 40%.
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