I'm a graphic designer with over 10 years of experience in art direction and digital content. I've collaborated with agencies and international companies across LATAM and the U.S., working with multicultural teams across different time zones to deliver creative and strategic branding and audiovisual solutions. I balance hands-on production with high-level thinking, and I regularly use metrics and reporting to optimize time, resources, and outcomes. My specialties include logo branding, video and motion graphics, editorial design, and brand identity, with fluency in Portuguese, English, and Spanish. I work across branding, editorial, social media, and corporate communications, delivering cohesive visual language for diverse audiences.

Alan RUIZ

I'm a graphic designer with over 10 years of experience in art direction and digital content. I've collaborated with agencies and international companies across LATAM and the U.S., working with multicultural teams across different time zones to deliver creative and strategic branding and audiovisual solutions. I balance hands-on production with high-level thinking, and I regularly use metrics and reporting to optimize time, resources, and outcomes. My specialties include logo branding, video and motion graphics, editorial design, and brand identity, with fluency in Portuguese, English, and Spanish. I work across branding, editorial, social media, and corporate communications, delivering cohesive visual language for diverse audiences.

Available to hire

I’m a graphic designer with over 10 years of experience in art direction and digital content. I’ve collaborated with agencies and international companies across LATAM and the U.S., working with multicultural teams across different time zones to deliver creative and strategic branding and audiovisual solutions. I balance hands-on production with high-level thinking, and I regularly use metrics and reporting to optimize time, resources, and outcomes.

My specialties include logo branding, video and motion graphics, editorial design, and brand identity, with fluency in Portuguese, English, and Spanish. I work across branding, editorial, social media, and corporate communications, delivering cohesive visual language for diverse audiences.

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Language

Portuguese
Fluent
English
Advanced
Spanish; Castilian
Fluent

Work Experience

Motion Graphic Designer and Animator at Balfour & CO
February 1, 2022 - April 1, 2025
Responsible for designing and animating motion graphics for promotional campaigns, institutional content, and digital products targeting the U.S. education market. Collaborated with marketing, production, and content teams to deliver high-quality visual assets on tight schedules. Created over 150 animations for national campaigns. Improved production times by 25% by standardizing workflows in After Effects and Adobe Premiere. Strengthened the brand's animated visual identity across multiple digital channels. Worked with cross-timezone teams, maintaining effective communication and on-time delivery. Received internal recognition for creative consistency, visual quality, and adaptability to high-volume briefs.
Communication Specialist and Lead Designer at Suárez Picazo Arquitectos
January 1, 2020 - January 1, 2022
Led the studio’s visual and communication strategy, aligning graphic design with architectural values and brand identity. Designed editorial materials, social media content, corporate presentations, and print/digital deliverables for clients in architecture and urban development. Produced over 100 visual pieces, including portfolios, competition entries, dossiers, and digital content. Implemented a new visual identity that improved brand perception and increased digital reach by 60%. Managed external communications and led submissions for international architecture competitions. Created a content management system that improved internal organization and reduced delivery times by 30%. Acted as a bridge between creative and technical teams to ensure visual consistency across formats.
Producer at Latin ONMEDIA
June 1, 2017 - October 1, 2019
Led digital content production for social, educational, and corporate campaigns targeting audiences in the U.S. and Latin America. Managed creative and technical teams through the full production cycle, from concept development to final editing and multi-platform delivery. Produced over 50 pieces including ads, micro-documentaries, informational videos, and social media content. Introduced agile workflows that increased team efficiency by 35%. Oversaw content adaptation for Spanish- and English-speaking audiences. Improved on-time completion by 40% through planning and task management.
Senior Video Editor at IVIC (Venezuelan Institute for Scientific Research)
October 1, 2016 - March 1, 2017
Edited institutional and scientific content to communicate research projects, technological advances, and academic activities. Responsibilities included editing, post-production, and assembling audiovisual materials with clear narratives for technical and general audiences. Edited over 15 pieces including documentaries, interviews, and informational segments. Streamlined workflows, reducing delivery times by 25%. Contributed creative visual solutions to enhance audience understanding and engagement.
Set Decorator at TELEVEN C.A
January 1, 2016 - September 1, 2016
Worked as a set decorator for multiple live and pre-recorded television productions. Responsible for visual styling of sets, managing props and ambiance to match narrative and branding. Collaborated with art directors, producers, and lighting teams to ensure visual consistency and production timelines. Designed and executed over 20 set environments for daily and weekly programming. Helped reduce setup times by 30% through improved coordination and layout planning. Maintained visual quality under tight deadlines, contributing to a 15% increase in positive viewer feedback. Supported creative development of new show formats and contributed visual concepts aligned with brand guidelines.
Media Producer at Latin ONMEDIA
June 1, 2017 - October 1, 2019
Led the creation of digital content for social, educational, and corporate campaigns targeting audiences in the U.S. and Latin America. Managed creative and technical teams through the full production cycle from concept to final editing and multi-platform delivery. Produced over 50 pieces; implemented agile workflows increasing team efficiency by 35%; oversaw cultural and visual adaptation for Spanish- and English-speaking audiences; improved on-time completion by 40%.

Education

Technical Degree in Graphic Design at CENTECPRO
March 1, 2008 - September 1, 2010
Bachelor’s Degree in Audiovisual Art Direction at UNEARTE
October 1, 2010 - November 1, 2016
Bachelor of Applied Science in Communication at BYU Pathway
February 1, 2025 - November 1, 2026
Technical Degree in Graphic Design at CENTECPRO
March 1, 2008 - September 30, 2010
Bachelor’s Degree in Audiovisual Art Direction at UNEARTE
October 1, 2010 - November 30, 2016
Bachelor of Applied Science in Communication at BYU Pathway
February 1, 2025 - November 30, 2026
Technical Degree in Graphic Design at CENTECPRO
March 1, 2008 - September 1, 2010
Bachelor’s Degree in Audiovisual Art Direction at UNEARTE
October 1, 2010 - November 1, 2016
Bachelor of Applied Science in Communication at BYU Pathway
February 1, 2025 - November 1, 2026
Technical Degree in Graphic Design at CENTECPRO
March 1, 2008 - September 1, 2010
Bachelor's Degree in Audiovisual Art Direction at UNEARTE
October 1, 2010 - November 1, 2016
Bachelor of Applied Science in Communication at BYU Pathway
February 1, 2025 - November 1, 2026

Qualifications

Certification in Communication Fundamentals
January 11, 2030 - April 23, 2026
Certification in Digital Marketing
January 11, 2030 - April 23, 2026
Certification in Core Communication
January 11, 2030 - April 23, 2026
Communication Fundamentals
February 1, 2025 - May 5, 2026
Digital Marketing
February 1, 2025 - May 5, 2026
Core Communication
February 1, 2025 - May 5, 2026
Certification in Communication Fundamentals
February 1, 2025 - May 5, 2026
Certification in Digital Marketing
February 1, 2025 - May 5, 2026
Certification in Core Communication
February 1, 2025 - May 5, 2026

Industry Experience

Media & Entertainment, Education, Government, Healthcare, Professional Services, Non-Profit Organization
    paper Zicaru

    As Brand Designer for Zicaru, I led the end-to-end creative process, from strategic conceptualization to the final execution of its visual ecosystem. I distilled the brand’s core essence into a cohesive graphic identity, developing logos, color palettes, and typography that ensure a distinctive market positioning. This resulted in a scalable and adaptable visual system designed to project Zicaru’s values with precision and professionalism across all brand touchpoints.