Zicaru
Alan Ruiz
Published
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As Brand Designer for Zicaru, I led the end-to-end creative process, from strategic conceptualization to the final execution of its visual ecosystem. I distilled the brand’s core essence into a cohesive graphic identity, developing logos, color palettes, and typography that ensure a distinctive market positioning. This resulted in a scalable and adaptable visual system designed to project Zicaru’s values with precision and professionalism across all brand touchpoints.