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Hi, I'm Berna Guler. I am a strategic digital marketer with a strong track record in e-commerce, performance marketing, and cross-channel growth. I love turning data into action—optimizing funnels, boosting conversions, and delivering tangible results across Magento, WordPress, Google Ads, and CRM-driven campaigns. Collaborating with multi-disciplinary teams to align marketing with business objectives is my strength. I enjoy building scalable processes, guiding agile workflows, and creating meaningful customer experiences that drive brand growth and revenue.…Hi, I'm Berna Guler. I am a strategic digital marketer with a strong track record in e-commerce, performance marketing, and cross-channel growth. I love turning data into action—optimizing funnels, boosting conversions, and delivering tangible results across Magento, WordPress, Google Ads, and CRM-driven campaigns. Collaborating with multi-disciplinary teams to align marketing with business objectives is my strength. I enjoy building scalable processes, guiding agile workflows, and creating meaningful customer experiences that drive brand growth and revenue.

Berna

Digital Marketer, Growth Marketer, Content Strategist, +4

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Hi, I'm Berna Guler. I am a strategic digital marketer with a strong track record in e-commerce, performance marketing, and cross-channel growth. I love turning data into action—optimizing funnels, boosting conversions, and delivering tangible results across Magento, WordPress, Google Ads, and CRM-driven campaigns. Collaborating with multi-disciplinary teams to align marketing with business objectives is my strength. I enjoy building scalable processes, guiding agile workflows, and creating meaningful customer experiences that drive brand growth and revenue.…Hi, I'm Berna Guler. I am a strategic digital marketer with a strong track record in e-commerce, performance marketing, and cross-channel growth. I love turning data into action—optimizing funnels, boosting conversions, and delivering tangible results across Magento, WordPress, Google Ads, and CRM-driven campaigns. Collaborating with multi-disciplinary teams to align marketing with business objectives is my strength. I enjoy building scalable processes, guiding agile workflows, and creating meaningful customer experiences that drive brand growth and revenue.

Available to hire

Hi, I’m Berna Guler. I am a strategic digital marketer with a strong track record in e-commerce, performance marketing, and cross-channel growth. I love turning data into action—optimizing funnels, boosting conversions, and delivering tangible results across Magento, WordPress, Google Ads, and CRM-driven campaigns.

Collaborating with multi-disciplinary teams to align marketing with business objectives is my strength. I enjoy building scalable processes, guiding agile workflows, and creating meaningful customer experiences that drive brand growth and revenue.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

English

Fluent

German

Advanced

Turkish

Fluent

Work Experience

E-commerce / Performance Marketing and Project Management at Lena Hoschek

May 1, 2025 - Present

Led e-commerce and performance marketing, including strategy, SEO, CRM tools, and campaign automation; managed cross-functional projects from concept to coordination, ensuring on-time delivery and data-driven improvements. Directed data-driven planning, Google Analytics and Ads optimization, and multi-channel tactics to strengthen digital presence. Spearheaded mobile app project management, coordinating UX improvements across teams and ensuring seamless collaboration. Planned customer communications via email marketing and push notifications to boost organic traffic and brand visibility.

Project and Development Manager at PS3K GmbH

February 1, 2025 - October 7, 2025

Managed performance marketing initiatives with Google Analytics, Google Ads, CRO, and KPI monitoring, including budget management and ongoing optimization. Directed digital marketing and content strategies for Under Armour, maintaining brand consistency across campaigns and elevating engagement. Led the mobile app development lifecycle from concept to launch with cross-functional collaboration to improve UX and design. Planned and executed customer communication strategies and project coordination to support growth.

E-commerce Digital Marketing Manager at Under Armour – Dogus Retail & Hospitality Group

May 1, 2023 - October 7, 2025

Directed cross-functional teams to coordinate development milestones, boosting user engagement and app stability through post-launch data analysis and optimization. Enhanced SEO and website tracking via Google Tag Manager, enabling accurate data collection and actionable reporting. Coordinated cross-functional digital marketing, design, and development projects to ensure on-time delivery and collaborative efficiency. Maintained and optimized Magento & WordPress websites, implementing automated product feeds to maximize product visibility in Merchant Center.

Digital Marketing Specialist at Aydınlı Group

April 30, 2021 - October 7, 2025

Led digital marketing for Pierre Cardin and U.S. Polo Assn., boosting online presence through strategic Google Ads and SEO initiatives. Collaborated with agencies on SEO strategies, partnering with cross-functional teams to implement initiatives expanding organic reach and visibility. Managed budgets and performed performance analysis using Google Analytics and related tools, optimizing campaigns for better ROI.

Digital Marketing Specialist at Aydınlı Group

January 31, 2020 - October 7, 2025

Streamlined Amazon B2C and B2B operations by optimizing processes, improving usability during a transition to a new e-commerce platform (Shopify). Enhanced operational efficiency, managed logistics with UPS and local providers, and optimized delivery operations to ensure high-quality service and timely deliveries.

E-commerce & Digital Marketing Manager at Under Armour - Dogus Retail & Hospitality Group

May 1, 2023 - October 7, 2025

Led performance marketing, implemented multi-channel campaigns, and optimized CRM, SEO, and analytics to boost online presence and revenue; improved UX and user engagement through strategic design improvements; directed cross-functional teams to ensure on-time delivery of development milestones.

Project & Development Manager at PS3K GMBH

February 1, 2025 - October 7, 2025

Managed performance marketing by implementing and optimizing Google Analytics, Google Ads, SEO, and conversion rate optimization; led mobile app project from concept to launch; oversaw the entire app development process with cross-functional collaboration and KPI-driven milestones.

E-commerce / Performance Marketing & Project Management at Lena Hoschek

May 1, 2025 - Present

Led e-commerce and performance marketing initiatives for fashion brand; ensured brand consistency across campaigns, built and optimized user journeys, and drove growth through targeted communications and data-driven optimization.

Digital Marketing Specialist at AYDINLI GROUP

April 1, 2021 - October 7, 2025

Led digital marketing for Pier Card and U.S. Polo Assn.; boosted brand visibility via strategic Google Ads campaigns, SEO initiatives, and multi-channel integration; managed budgets and collaborated with agencies on SEO and content initiatives.

E-commerce & Digital Marketing Manager at Under Armour / Doğus Retail & Hospitality Group

May 1, 2023 - October 7, 2025

Strategic leadership of digital marketing and e-commerce initiatives for Under Armour and Doğuş Retail & Hospitality Group. Led Google Ads, Meta Ads, and Email Marketing campaigns, boosting sales by 60% and customer engagement by 50%. Executed CRO programs, analyzed user behavior and website funnels to increase conversion rates by 40%. Improved SEO and site analytics with Google Tag Manager. Maintained Magento & WordPress sites and automated product feeds for Merchant Center to maximize visibility. Coordinated cross-functional teams to ensure on-time delivery of milestones.

Project and Development Manager at PS3KGMBH

February 28, 2025 - October 7, 2025

Project and development management of digital marketing initiatives. Implemented and optimized Google Analytics, Google Ads, SEO, CRO, and KPI monitoring; managed budgets and ensured timely delivery. Directed mobile app projects from concept to launch, leading UX across cross-functional teams. Planned customer communications via email marketing and push notifications to boost organic traffic and brand visibility. Maintained Magento & WordPress sites and ensured integrated product feeds.

E-commerce / Performance Marketing and Project Manager at Lena Hoschek

May 1, 2025 - Present

Directed digital marketing and content strategies for Under Armour and related campaigns, building a strong digital presence. Led mobile app project management from concept to launch, ensuring seamless UX through cross-team collaboration and strategic design improvements. Planned customer communications via email marketing and push notifications, enhancing organic traffic and brand visibility. Led CRM-driven marketing automation, KPI tracking, and budgeting to continuously improve campaign performance.

Digital Marketing Specialist at Aydınlı Group

January 31, 2020 - October 7, 2025

Led digital marketing for Pierre Cardin and U.S. Polo Assn.; enhanced brand visibility through strategic Google Ads campaigns and SEO initiatives. Collaborated with agencies on SEO strategies to expand organic reach, and managed budgets and performance analyses.

Digital Marketing Specialist at Aydınlı Group

April 30, 2021 - October 7, 2025

Led marketplace operations and e-commerce initiatives, including optimizing processes for Amazon and Alibaba, driving growth and improving customer satisfaction across channels. Managed online operations and improved product visibility through targeted SEO and marketing activities.