Green Point Hospitality | Brand Identity Design

Green Point Hospitality is an Australian hospitality company focused on premium beverage experiences and cocktail services. For this rebranding project, I developed a refined visual identity system designed to elevate the brand positioning across digital and physical touchpoints. The project included logo refinement, custom monogram design, typography direction, colour palette, brand applications, marketing assets and brand guidelines, creating a sophisticated and consistent system aligned with the company’s premium hospitality approach.