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Hi, I’m Bruna Guedes, a PR-driven storyteller who believes in the power of engaging narratives to connect brands with people. I constantly seek innovative ways to link brands and audiences through compelling storytelling that inspires and delivers measurable results. I have a background in Creative Writing from the University of Washington and a diverse PR and digital marketing career, where I translate ideas into strategic, high-impact narratives. Fluent in English with a global perspective, I thrive in cross-functional teams and multi-channel campaigns.…Hi, I’m Bruna Guedes, a PR-driven storyteller who believes in the power of engaging narratives to connect brands with people. I constantly seek innovative ways to link brands and audiences through compelling storytelling that inspires and delivers measurable results. I have a background in Creative Writing from the University of Washington and a diverse PR and digital marketing career, where I translate ideas into strategic, high-impact narratives. Fluent in English with a global perspective, I thrive in cross-functional teams and multi-channel campaigns.

Bruna Guedes

Content Strategist, Copywriter, Content Producer, +7

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Hi, I’m Bruna Guedes, a PR-driven storyteller who believes in the power of engaging narratives to connect brands with people. I constantly seek innovative ways to link brands and audiences through compelling storytelling that inspires and delivers measurable results. I have a background in Creative Writing from the University of Washington and a diverse PR and digital marketing career, where I translate ideas into strategic, high-impact narratives. Fluent in English with a global perspective, I thrive in cross-functional teams and multi-channel campaigns.…Hi, I’m Bruna Guedes, a PR-driven storyteller who believes in the power of engaging narratives to connect brands with people. I constantly seek innovative ways to link brands and audiences through compelling storytelling that inspires and delivers measurable results. I have a background in Creative Writing from the University of Washington and a diverse PR and digital marketing career, where I translate ideas into strategic, high-impact narratives. Fluent in English with a global perspective, I thrive in cross-functional teams and multi-channel campaigns.

Available to hire

Hi, I’m Bruna Guedes, a PR-driven storyteller who believes in the power of engaging narratives to connect brands with people. I constantly seek innovative ways to link brands and audiences through compelling storytelling that inspires and delivers measurable results. I have a background in Creative Writing from the University of Washington and a diverse PR and digital marketing career, where I translate ideas into strategic, high-impact narratives. Fluent in English with a global perspective, I thrive in cross-functional teams and multi-channel campaigns.

Skills

Experience Level

Expert

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Childrens Book Illustration

Expert

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Expert

Expert

Language

Portuguese

Fluent

English

Fluent

Spanish; Castilian

Intermediate

Work Experience

Content Research and Strategist at BTO Group

January 1, 2024 - Present

Creation of integrated content strategies for multichannel campaigns, aligned with clients' branding and conversion goals. Conducted qualitative and quantitative research to identify trends and opportunities, producing actionable insights. Coordinated content projects from conception to delivery, ensuring quality and timely alignment with client expectations. Produced engaging narratives and persuasive copy for advertising campaigns, institutional materials, and digital content. Mentored junior copywriters and interns, enhancing their writing and strategic thinking skills.

Junior Creative Copywriter at BTO Group

December 31, 2022 - August 13, 2025

Produced creative content for advertising campaigns, including ads, emails, landing pages, and social media posts. Developed creative concepts supporting advertising campaigns and engaging target audiences. Collaborated closely with design, media, and planning teams to ensure cohesive messaging across channels. Optimized content for search engines using SEO techniques to enhance visibility and organic reach. Reviewed and edited texts to ensure accuracy, consistency, and quality before publication.

Content Coordinator at Bubble Digital

December 31, 2022 - August 13, 2025

Planned and executed editorial calendars for clients across various industries, ensuring regularity and relevance of published content. Coordinated writers, designers, and videographers in producing multimedia content aligned with digital marketing strategies. Created integrated campaigns aligning branding needs with conversion goals. Monitored and analyzed content campaign performance, adjusting strategies to maximize results. Prepared detailed reports on campaign success metrics and presented results to stakeholders.

Marketing Analyst at RS Press

December 31, 2022 - August 13, 2025

Developed and implemented digital and offline marketing campaigns for clients across various sectors. Created and managed content for social media, increasing brand digital presence and engagement. Produced press releases, newsletters, marketing emails, and institutional materials to strengthen corporate communication. Planned and executed corporate events and brand activations, ensuring consistency in visual identity and messaging. Monitored KPIs and prepared analytical reports for campaign evaluation and optimization.

Corporate Marketing Intern at Infra Commerce

December 31, 2020 - August 13, 2025

Assisted in the development of marketing campaigns from brainstorming to final execution. Conducted market research and competitor analysis to identify opportunities and adjust marketing strategies. Wrote institutional content for blogs, social media, and corporate website aligned with company branding strategy. Organized internal campaigns and materials to promote alignment among teams. Tracked campaign performance metrics and prepared reports for the marketing team.

Public Relations Intern at Suporte Comunicação

December 31, 2019 - August 13, 2025

Wrote and distributed press releases to media outlets to amplify clients' visibility in the media. Assisted in organizing corporate events and press conferences from planning to execution. Monitored press coverage and produced clipping reports for clients. Collaborated in the development of communication strategies and production of institutional content. Assisted communication during crisis situations to help protect clients' reputations.

Press Intern at São Paulo Economic Council

December 31, 2018 - August 13, 2025

Wrote announcements, articles, and newsletters targeting institutional audiences and council members. Engaged with journalists and media outlets to promote coverage of events and relevant topics. Supported the organization of conferences and seminars, ensuring effective communication and media presence. Reviewed and edited communication materials to ensure message consistency and quality. Monitored media coverage and compiled clippings for internal reports.