Bruna Guedes

Creation of integrated content strategies for multichannel campaigns, aligned with clients' branding and conversion goals. Conducted qualitative and quantitative research to identify trends and opportunities, producing actionable insights. Coordinated content projects from conception to delivery, ensuring quality and timely alignment with client expectations. Produced engaging narratives and persuasive copy for advertising campaigns, institutional materials, and digital content. Mentored junior copywriters and interns, enhancing their writing and strategic thinking skills.

Developed and implemented digital and offline marketing campaigns for clients across various sectors. Created and managed content for social media, increasing brand digital presence and engagement. Produced press releases, newsletters, marketing emails, and institutional materials to strengthen corporate communication. Planned and executed corporate events and brand activations, ensuring consistency in visual identity and messaging. Monitored KPIs and prepared analytical reports for campaign evaluation and optimization.

Planned and executed editorial calendars for clients across various industries, ensuring regularity and relevance of published content. Coordinated writers, designers, and videographers in producing multimedia content aligned with digital marketing strategies. Created integrated campaigns aligning branding needs with conversion goals. Monitored and analyzed content campaign performance, adjusting strategies to maximize results. Prepared detailed reports on campaign success metrics and presented results to stakeholders.