Google Ads | 487% Conversions growth and 66% drop in Cost/Conversion

This client is from the electronics rental business. They were used to operate the campaigns themselves and needed a more professional approach.

I started on the project on February/24 and after 7 months on August/24 they asked to stop the campaigns as the demand was so high that they didn’t had the capacity to deliver the products to all the new clients.

Initial scenario on Jan/24:
Monthly conversions: 105
Cost/conversion: £15.59

Final scenario on Aug/24:
Monthly conversions: 617
Cost/conversion: £5.37

487% Conversion growth and 66% drop in Cost/Conversion in 7 months.